Direct Marketing Observations

NOVEMBER 16, 2010

They clicked through but they didn’t buy. You now have some customer data so you know they were interested but they still didn’t buy. An hour after seeing the video, they buy a Coke. Would we call that enagagement? Through social media? Were there KPI’s that were met? Example #2.

Engagement 159

Engagement Buy Social Media Cost 159

Direct Marketing Observations

MARCH 21, 2016

The entertainment industry is now built upon “Jenga” blocks of streaming services, subscription services, platforms for buying, sharing and saving music. This is where live events, concerts and festivals come in to play. in a nutshell. What’s changed since then? All are on tenuous ground except for social media.

Social Media 100

Social Media Fashion Eventful Industry 100

Direct Marketing Observations

OCTOBER 25, 2011

’s struggle because the advocates of social find that swimming with the current is much easier than trying to get internal buy-in, getting someone to change course, change direction, and think differently and do it differently just based on a notion or based on the mere fact that everyone may be doing it.

Travel 164

Travel Reputation Organization Buy 164

Direct Marketing Observations

FEBRUARY 9, 2010

———————. Laying out the fundamental issues and challenges in a post has become an integral part of the success of our weekly events. Comcast said it would buy NBC. Usually I produce the post and the moderator comes on Tuesdays and facilitates the discussion. This week is an exception. Reader’s Digest declared bankruptcy.

Industry 143

Industry Aggregator Crowdsourcing Wikipedia 143