Direct Marketing Observations

OCTOBER 13, 2011

These folks are trying to appease the almighty search engines. Specifically Google, but Bing and Yahoo and all the other 2nd tier engines figure in as well. Content producers defer to search engines instead of people. Is it people or search engines? Organic search in a nutshell. Screw the readers.

Content 220

Content Smart Phone SEO Yahoo 220

Direct Marketing Observations

JANUARY 3, 2011

Why do you think YouTube is the #2 search engine in thw world? YouTube as a search engine. I don’t think anyone anticipated YouTube being known primarily as a search engine, let alone the #2 search engine behind Google, but clearly the masses have spoken. Did you know that it was? Video as a search result.

Trends 221

Trends YouTube Engineering Video 221

Direct Marketing Observations

MARCH 8, 2012

I may have to sift through a search result that incorporate’s my Circle’s random observations, musings, photos and videos of violins, when what I was looking for was where I could buy one in my city that was inexpensive and durable.

Organization 156

Organization Policies Privacy Google 156

Direct Marketing Observations

SEPTEMBER 30, 2014

Did you buy it? Two questions that I always ask of every friend or client who either wants to get themselves or their company in to the digital game, whether it’s social media, mobile marketing, web design, search engine optimization or otherwise: What do you want to do and why do you want to do it? Was it fun? Did we lose?

Sentiment 196

Sentiment ROI Company Strategy 196

Direct Marketing Observations

MAY 16, 2011

Search drives the intent or consideration to buy, and social locks up or seals the intent and turns it into a conversion. Interestingly, the research show that search alone is still a powerful tool in online buying intent, behavior and research. In a recent GroupM Search and comScore study this has pretty much been verified.

comScore 182

comScore Influencer Survey Study 182

Direct Marketing Observations

SEPTEMBER 20, 2011

What matters to you when you are on the verge of buying something? So here’s the scenario, I want to buy a new big screen TV. C) Going into a social network and letting 500 of my most intimate friends know that I’m thinking of buying a TV. Whats the difference? Is there one? So I do research. D) Going to Yelp.

Forums 148

Forums Research Buy Compete 148

Direct Marketing Observations

JANUARY 4, 2010

Customer service is typically reactive and most likely engineered to react via the telephone. Executives all proclaim that Job #1 within their companies is to over-deliver on quality and service and yet none really have any idea on what the Experience is in buying from their company. Ahh, therein lies the issue.

Social Media 131

Social Media Engagement Class Social Enterprise 131