Firebelly

AUGUST 23, 2012

Some basic content concepts: Written word: White papers, ebooks, newsletters, electronic magazines, online articles, print books — you name it. Find photos from Flickr or Picasa — be sure to use Creative Commons photos — or buy royalty-free stock photography, and put them in your blog posts for added impact.

Picasa 177

Picasa Content Vimeo Tourism 177

Buzz Marketing for Technology

NOVEMBER 10, 2010

This would include eBooks, Research, White papers, etc. Ok so I took a look at my sales funnel and started to take the content my team produces and map it against the funnel – for simplicity sake I like to use Awareness to Consideration to Purchase as my 3 major stages of the sales funnel.

Types 255

Types Content Case Study Press Release 255

Buzz Marketing for Technology

NOVEMBER 10, 2010

This would include eBooks, Research, White papers, etc. Ok so I took a look at my sales funnel and started to take the content my team produces and map it against the funnel – for simplicity sake I like to use Awareness to Consideration to Purchase as my 3 major stages of the sales funnel.

Types 255

Types Content Case Study Press Release 255

Webbiquity SMM

MAY 10, 2011

It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase. Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Sprout Social

JULY 1, 2021

In B2C, you want a lot of people to search for your product type and then buy yours. Mid-page, the company inserted a free eBook on a very relevant topic for their target audience. The ebook demonstrates the company’s knowledge about the subject and hopefully reinforces that idea in the buyer’s mind.

B2B 122

B2B SEO Travel Hubspot 122

yMarketingMatters

JUNE 22, 2012

TIP: Don’t ever, ever buy one! Offer an Awesome, Valuable Free Gift: Depending on your business, you may offer 20% discount, an eBook, a White Paper, 30-minute free consulting… 4. These people have willingly signed up to hear from you in the form of regualar email updates. This blog is all about how to do this.

List 257

List Organization Tips Newsletter 257

yMarketingMatters

JUNE 22, 2012

TIP: Don’t ever, ever buy one! Offer an Awesome, Valuable Free Gift: Depending on your business, you may offer 20% discount, an eBook, a White Paper, 30-minute free consulting… 4. These people have willingly signed up to hear from you in the form of regualar email updates. This blog is all about how to do this.

List 217

List Organization Tips Newsletter 217

Writtent Blog

MAY 24, 2013

Conduct online surveys and original research to generate unique and valuable ebooks or white papers. Look outside your industry and audience and write evergreen content! Beyond Lead Generation: How to Use Content for Sales Enablement, Lead Nurturing and Retention.

Content 71

Content Marketing Loyalty eBook 71

ProBlogger

OCTOBER 25, 2010

So I thought about how I could apply authentic urgency and scarcity without eroding trust to boost sales of my ebook, Write like you talk—only better. I’m thrilled when somebody visits my site and immediately buys the book. People who don’t buy my book today will not die a horrible death. I think my buyers are too.

eBook 38

eBook Marketing Price Authentication 38

Writtent Blog

FEBRUARY 27, 2014

Selling isn’t just about the cool things your product can do, and buying isn’t a logical process. Stories bridge the gaps between features and benefits and the deep emotional reasons people buy. Whether you laughed, cried, hated the product, or rushed out to buy it, the stories stuck in your mind and kept you coming back for more.

How To 89

How To Case Study Wikimedia Buy 89

Buffer Social

DECEMBER 17, 2018

Brian : One study shows that 70% of millennials base their decision to buy a product based on recommendations made by their peers on social media. These could be templates, a checklist, blog posts, white papers, ebooks or lots of other great things. She talked about how critical lead magnets are in advertising.

Social Media 110

Social Media Marketing Curata Influencer 110

Josh S Peters

NOVEMBER 18, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Social Media for Lead Generation and Acquisition Social Media for Lead Generation and Acquisition Written on November 19, 2009 by Josh Peters in Social Media 5 Comments - Leave a comment!

Social Media 113

Social Media ROI Newsletter Campaign 113

Webbiquity SMM

SEPTEMBER 4, 2012

After laying the foundation, the book steps through best practices for developing eBooks and webinars; business blogging; marketing through LinkedIn, Twitter and Facebook; making email social; B2B social mobile marketing; and integrating tradeshows with social efforts. . ” eBooks and white papers are complementary.

B2B 185

B2B Social Media Review eBook 185

Convince & Convert

MAY 12, 2016

They may not be ready to buy now, but they want to stay informed. The lead isn’t necessarily ready to buy now, but they are warm and ready to be contacted with more information. For example, it could be sharing some case studies, white papers, research reports, or even an e-book or other on-demand webinar.

Tips 60

Tips Survey Hosting Metrics 60

Rebekah Radice

JANUARY 9, 2017

And as Ron Guirguis points out in an Edelman Trust Survey, “People don’t just buy products anymore, they buy the companies that make products, the values they represent and what they stand for.”. They focus on the biggest buying triggers like trust, credibility, and reciprocity. White papers. White Papers.

Template 131

Template Templates Social Media Strategy 131

ProBlogger

MARCH 1, 2017

If you buy in bulk, many companies will sell you calendars for just a couple of dollars per unit. Free eBook or eCourse. That’s why so many users are willing to opt in to an email list in return for a complimentary eBook or eCourse that teaches them something of value. Use Exit Intent Popups.

Real Estate 20

Real Estate eBook Hosting Discount 20

ProBlogger

JANUARY 31, 2012

If you want to create blog posts, white papers, and even ebooks that clearly communicate your idea and compel your readers to do whatever you ask, you need to use this little formula. The problem is I didn’t buy any of the products or act on any of the advice. This guest post is by Neil Patel of KISSmetrics.

Content 42

Content eBook Analytics Statistics 42

Rebekah Radice

JANUARY 9, 2017

And as Ron Guirguis points out in an Edelman Trust Survey, “People don’t just buy products anymore, they buy the companies that make products, the values they represent and what they stand for.”. They focus on the biggest buying triggers like trust, credibility, and reciprocity. White papers. White Papers.

Template 60

Template Templates Social Media Strategy 60

Convince & Convert

JUNE 25, 2014

Unlike a white paper or eBook, video assets make people feel. As you do this, it’s also imperative to understand which leads you should prioritize based on where they are in the buying cycle or their level of interest. For example, if Alan drops by your website and downloads a white paper, he gets 20 points.

Video 166

Video Marketing B2B eBook 166

Oktopost

APRIL 7, 2022

Before leading down to the middle of the funnel (MOFU) for the leads that have shown interest, through downloading white papers, reading testimonials, signing up for a free trial, etc. Focus on downloadables, templates, competitor alternatives, and buying guides. At the end of the day, people buy from people. Blog posts.

Social Media 118

Social Media How To Metrics B2B 118

ProBlogger

APRIL 6, 2011

selling ebooks is a hit-and-miss affair for most. My perception of Bugaboo strollers is that they look and work great but they’re too expensive, so I wouldn’t buy one. a whitepaper or ebook on behalf of the brand ($1000 to $10,000 depending on design, contributors). Google just downgraded content farms. Online surveys.

Blogger 42

Blogger Brands Survey Cost 42

Webbiquity SMM

FEBRUARY 21, 2012

Content can be produced in a wide variety of formats: • White papers. eBooks / digital magazines. Of course, in the B2B realm, your content should be targeted at addressing a specific question or concern of a specific type of buyer at a specific stage of the buying cycle (e.g. On American Idol. Late in the season.

B2B 190

B2B Social Media Alltop Marketing 190

Pam Moore

MARCH 16, 2018

Their audience is not engaging, clicking, or buying. Digital Body Language: 105 Factors Impacting Your Brand (white paper). They launch their business or new product with huge dreams to seriously rock the online world. However, after a few months goes by, they realize their platform is delivering little if any results.

Brands 167

Brands Tips Engagement Training 167

agora pulse

MAY 26, 2020

For example, The North Face has a shoppable landing page that lets you buy items from its Instagram feed. But when your company publishes high-level content like ebooks (there’s an example!) or white papers, you’ll want to use them for lead generation. Coupons and discounts. Gated content. This one doesn’t!)

Social Media 150

Social Media How To Discount Campaign 150

Your Escape From 9 to 5

JULY 8, 2022

Selling your knowledge with an ebook Providing a monthly subscription service to access resources and premium content Selling online courses Selling consulting, speaking and advisory services Earning money through joint ventures and collaboration. If you are looking for a “get rich quick scheme” then stop reading now and buy a lottery ticket.

eBook 52

eBook How To Smart Phone Engineering 52

Convince & Convert

MAY 27, 2010

Let’s say you have a white paper for download on your site. The More Things Change, The More Things Change | Social Media Marketing | [link] [link] DJ Waldow Mr. Baer – How about Constant Contact buying Nutshell Mail? Someone should buy Flowtown, pronto. I have a few thousand in my bank account.

Consultant 122

Consultant Metrics Social Media Social CRM 122

Convince & Convert

JANUARY 29, 2016

According to the survey, 29% of marketing technology buyers say that all vendor content (including the website, blog, reports, and white papers) are very influential in their research. But the more general content on your blog and in ebooks and white papers are the things that form the bonds of the relationship.

Content 60

Content Research Education Study 60

Hootsuite

JULY 24, 2019

The Instant Experience storefront begins with the same clothing item shown in the video, creating a sense of continuity and letting people who just want to buy that jumpsuit get right to the point. Showing the product in use is a great way to encourage buying behavior. Facebook carousel ad example. What’s great about this ad.

Examples 112

Examples Campaign Facebook UGC 112

Convince & Convert

MARCH 18, 2016

And when we say aggregate, we mean pull in your blogs, pull in your social media content, your video content, your ebooks, your white papers, all of this really great stuff that in many cases, if you’ve got a lot of it, is kind of sitting in a whole bunch of silos. So what you see is, okay, here are all our ebooks.

Marketing 60

Marketing Content eBook Joomla 60

Rebekah Radice

JULY 30, 2018

White papers. Confused minds don’t click, comment, share, or buy. It’s not enough to randomly share content and hope it produces results. You need to share the type of content that converts lookie-loo’s into customers. The content formats that convert include: Blog posts. Case studies. Checklists. Video guides.

Social Media 121

Social Media Startup How To Case Study 121

Convince & Convert

APRIL 28, 2010

I also think this would pair great with a recent white paper by White Horse called the TIME Method. Read the white paper here: [link] Feel free to contact me if you have any questions. Some just buy. Some just buy. Or the strength of the brand compared to competition?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Rebekah Radice

MAY 4, 2017

As Ron Guirguis points out in an Edelman Trust Survey , “People don’t just buy products anymore, they buy the companies that make products, the values they represent and what they stand for.”. White papers. People invest in products and services they like, but they also buy from the companies they love.

Social Media 154

Social Media Engagement Meme Buy 154

ProBlogger

JULY 15, 2021

So when one of your paid products catches their attention, they’ll be far more inclined to buy it because they know it will be just as useful. The most common opt-in bloggers offer is a PDF of something they’ve written – an eBook, a report, a guide or a white paper. You could offer the first chapter of your eBook.

Sample 47

Sample Samples eBook Newsletter 47

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. If you have complementary resources like an Ebook, email newsletter, events or otherwise, make sure those are easy for first-time visitors to find as well. Pay attention to your statistics with regard to calls to actions.

Social Media 119

Social Media Strategy Consultant RSS 119

Convince & Convert

SEPTEMBER 21, 2010

Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs. I agree that even with the significant labor involved in legit social media, it can be less expensive than media buy-driven tactics. But, I’m not sure that’s a good comparison.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

JUNE 12, 2013

Paid Media: Buying Attention at Bargain Basement Prices. That being said, I’m not suggesting you hire someone in a gorilla suit to stand by the side of the freeway holding a sign with the title of your latest white paper on it. The White Paper is in his briefcase. Photo Credit: Gorilla Suit.

BuzzStream 150

BuzzStream Content Metadata Reddit 150