Josh S Peters

NOVEMBER 3, 2009

My second objection is that just because you mention let say bird feeders that doesn't mean you're looking to buy one. If I was looking to buy one, then I guess it would be alright. Following in the hopes they will follow you back and buy your stuff is not a good strategy. What do you think?

Twitter 100

Twitter Case Study Lijit eBook 100

Josh S Peters

NOVEMBER 30, 2009

When using social media (or any other tool really) making sure you have your materials at hand and properly setup will make it easier to convince people to buy from you. Tell them and show them how it solves their problem and have a link to buy in your call to action. Social Media for Lead Generation and Acquisition 2. Good points.

Campaign 113

Campaign Social Media Brands Marketing 113

Josh S Peters

NOVEMBER 4, 2009

Here’s an example using our keyword Bird Books It’s not anyone looking to buy a bird book, but there were people talking about a really cool bird book that seems to have recently come out (it actually is an incredibly awesome site: The Bird Book ). Are there any other questions you have about this idea?

Twitter 100

Twitter RSS Lijit eBook 100

Josh S Peters

DECEMBER 4, 2009

You might have 1 customer who buys a ton of your products, yet never really mentions you to their friends while someone who buys very little (maybe due to finances) but loves what they get and tells everyone on a frequent basis. You’ll be able to determine how effective your program is, what kind of repeat buys you get, etc.

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Josh S Peters

NOVEMBER 23, 2009

Social Media for Lead Generation and Acquisition image by Johan V Tweet This Post Written by Josh Peters « Previous Post Next Post » Josh Peters Disqus has been acting up lately and I can't unflag Amber's comment, so here it is until Disqus fixes it: Hey Josh, What a comprehensive post.

Campaign 105

Campaign Social Media Radian6 Disqus 105

Josh S Peters

OCTOBER 20, 2009

Media buys, affiliate marketing, SEO, SEM, and blogging have absolutely no value on their own. Acquisition / Lead Generation – These types of campaigns are used to gather information (like email addresses, profiles, home addresses, etc) with the goal of winding up with a list of people who are most likely to buy from you.

ROI 161

ROI Social Media Metrics Loyalty 161

Josh S Peters

SEPTEMBER 18, 2009

Acquisition / Lead Generation – These types of campaigns are used to gather information (like email addresses, profiles, home addresses, etc) with the goal of winding up with a list of people who are most likely to buy from you. No CTA to buy anything or click on anything that injected you into a sales funnel.

ROI 100

ROI CPA Campaign Buy 100

Josh S Peters

NOVEMBER 18, 2009

A Lead generation and acquisition is any campaigns used to gather information (like email addresses, profiles, mailing addresses, etc) with the goal of getting a list of people who are likely to buy from you. This is post #1 in a 5 part series about the basic types of marketing campaigns and social media’s place in them.

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Social Media ROI Newsletter Campaign 113

Josh S Peters

AUGUST 17, 2009

Brand Addiction by NeoGaboX In order for people to want to buy from you they need to know who you are. Consumers often build a relationship (mental or physical) with brands that they are aware of and are more likely to try new products or buy from a brand they know or are familiar with. They need to be aware of your brand.

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