Adam Cohen
JULY 12, 2010
Consumer segmentation models are typically owned in these groups, and often they are leveraged for behavioral patterns that help with the proverbial 4 Ps – Product, Price, Place and Promotion. Are they fickle with the brand of toothpaste they buy? That stuff is important to the business, no doubt. Do they share opinions?
Jason Yormark
AUGUST 16, 2010
This is especially the case when you offer a product or service that is provided by major players that are hard to compete solely on price with. Reputation/Review Sites – I find myself using Yelp more and more to make service based buying decisions. It’s scaling, and there’s nothing more trustworthy then the opinions of the masses.
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Jason Yormark
NOVEMBER 8, 2009
Even despite the $69 price tag. Especially when you can walk into a Best Buy and get a decent one for roughly $25. But I would anticipate that like other Apple products, the lifespan of this piece of hardware will eventually warrant the price tag. First things first. $69 69 is a lot to pay for a mouse. Time will tell.
Jason Yormark
AUGUST 16, 2010
This is especially the case when you offer a product or service that is provided by major players that are hard to compete solely on price with. Reputation/Review Sites – I find myself using Yelp more and more to make service based buying decisions. It’s scaling, and there’s nothing more trustworthy then the opinions of the masses.
Justin Levy
JULY 1, 2010
How consumers digest advertising and make buying decisions has forever been altered by the likes of Facebook, Twitter, Foursquare and LinkedIn. The introduction does not mean there is an expectation (in most cases), to buy now! They will influence the buying decision more than any form of traditional media.
Josh S Peters
JANUARY 13, 2010
It’s something that we all want when dealing with any kind of internet marketing, more people buying our stuff, signing up for the site, etc. Don’t buy TotallyAwesomeProduct until you visit this site.&# Even better example: “Before you buy TotallyAwesomeProduct read this!
Jason Yormark
AUGUST 13, 2009
Two-Way Communication – It’s not must about posting today’s flavors or buy one get one free. Not only are they enabling their customers to feel like part of the business through flavor, pricing and logistical recommendations, they are able to move swiftly to customer demand and make changes on the fly.
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