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10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Knowing Customer Behaviors What internal group knows more about your customer’s behaviors and acts? Do they share opinions?

Research 265
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For Companies: 10 Questions to ask yourself before entering social.

Mindjumpers

In general online is very transparent, be clear on your target group. Without alignment with the corporate strategy, there is no chance that you will be truthful towards your target group or stand a chance in supporting the company with the initiative. Who are we targeting? Leave a Reply Click here to cancel reply.

Questions 254
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Understanding Word-of-Mouth Marketing: 5 Reasons Why People Share.

Mindjumpers

They like to contribute, in relationships as well as in social groups. One of the major psychological motivations why people discuss their product and brand experiences with others is about belonging and contributing to the social group(s) to which they belong. They seek recognition and appreciation.

Marketing 251
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For Companies: 10 Questions to ask yourself before entering social.

Mindjumpers

In general online is very transparent, be clear on your target group. Without alignment with the corporate strategy, there is no chance that you will be truthful towards your target group or stand a chance in supporting the company with the initiative. Who are we targeting? Leave a Reply Click here to cancel reply.

Questions 252
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Defining a Strategy To Use Content In B2B Marketing

Mindjumpers

In defining a strategy the following elements can play a role: 1) Segmentation The various target groups are divided into segments. 2) The buying cycle People now have much more control over the flow of information and communication channels.

B2B 189
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Using Social Media in a Loyalty Campaign | Shuaism

Josh S Peters

You want people to have the desire to be your loyal customer because if they are they’ll be part of an exclusive group that gets XYZ benefit. Figure out how you’re going to deal with different groups online and how you’re going to interact, deliver deals or awards, etc. Instead think about private groups.

Loyalty 113
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Should You Disable Comments on Your Blog?

ProBlogger

This is a thoughtful, detailed look at comments and whether or not we should disable them on blogs, along with an in-depth explanation about the “Campfire” (a thriving Facebook group Charlie runs for his readers) and the role it plays in encouraging conversations. 3: Using Disqus or Facebook Comments (or Another Plugin).