Convince & Convert

APRIL 6, 2010

Twitter Lists How your company or product are referred to in consumer-created Twitter lists can yield important taxonomy insights. Hogan Like Taxonomy / phone book reference here – search evolution in a nut shell RT @jaybaer.Social Content Ladder 5 Steps [link] [link] Mark J. And great example about the eyeglasses. Im Jay Baer.

Brands 143

Brands Content Social Media Consultant 143

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MARCH 23, 2010

Nothing turns a new reader off more than name dropping and 'Inside Baseball&# speak especially when they have no clue who or what you are referring too. One thing I always remind myself and clients is to never assume that someone knows who you are, who your writing about, or what you wrote last week. link] jaybaer So very true.

Social Media 119

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FEBRUARY 23, 2010

I’m constantly referring back to Forrester’s POST methodology when planning campaigns. link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. But your characterisation of a strategy as proactive vs reactive adds another important layer to planning. Im Jay Baer.

Social Media 117

Social Media Strategy Social CRM Company 117

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APRIL 1, 2010

But, the team does reference a series of social media outposts via a tiny murderers row of icons (my favorite is “Linkedin.coming soon&#. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Yep, that’ll get fans in the seats. I think it depends, though. .; Anyway, thanks for the post.

Social Media 120

Social Media Content Analysis Sports 120

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JUNE 22, 2010

You often are buying in part because of the service and personnel of the company in question. RT @jaybaer: Why You're the Key to Social Media Success [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Lastly, the people factor is huge. A B2B software company, or Skittles? Im Jay Baer.

Social Media 130

Social Media B2B Company Consultant 130

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SEPTEMBER 21, 2010

I’ve been having some challenges with Disqus lately. This is very helpful for my future reference. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Indeed, I think that proves that the numbers thing is more consumer psychology than tech and content-driven. Thanks for the heads up.

Social Media 141

Social Media Strategy Social CRM Consultant 141

Convince & Convert

MAY 26, 2010

Do you have a hammer strategy or a strategy for construction – be it tearing down or building up? Hopefully most of us on this site are past the “how Twitter / Facebook / Flickr / YouTube… works,&# and have progressed to “how to make Twitter / Facebook / Flickr / YouTube…work for you&# section. Im Jay Baer.

Social Media 134

Social Media Consultant Video Strategy 134

Convince & Convert

SEPTEMBER 21, 2010

Blog Comments (The blog is on WordPress) Disqus This is what I use to manage comments here at Convince & Convert. There are some elements of Disqus I don’t like, especially that it doesn’t always play nice with other plug-ins, but it does make commenting easier and faster for most of you who already have a Disqus account.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

SEPTEMBER 21, 2010

I agree that even with the significant labor involved in legit social media, it can be less expensive than media buy-driven tactics. I agree that even with the significant labor involved in legit social media, it can be less expensive than media buy-driven tactics. But, I’m not sure that’s a good comparison.

Social Media 149

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Convince & Convert

SEPTEMBER 21, 2010

Learn how to get started with social media from an expert [link] [link] eric diaz @commcounsel here's a great post we use as reference when creating our social media strategy, slideshow included [link] [link] Satu Rajamaki Thank you @jaybaer for "Develop a social media strategy in 7 steps." tools of social media always change.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

SEPTEMBER 21, 2010

s to ask before buying, ESP! The “topic analysis&# part refers to being able to mine the data for secondary terms. The “topic analysis&# part refers to being able to mine the data for secondary terms. "How much time will you be able 2 dedicate?" Im Jay Baer.

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

JULY 22, 2010

Lion Brand Yarn found that their customer outreach strategy drove impressive e-commerce results – those who visited the company’s blog were 41% more likely to buy at the Web site. Im Jay Baer.

Social Media 128

Social Media Strategy Influencer Case Study 128

Convince & Convert

APRIL 8, 2010

I've heard others claim that they keyboard and USB adapters allow it to be laptop-like, but to me what buy a device when you're just going to attach a bunch of things to it that makes it more like a laptop? We bought two for our design office, and I can see many buying it for the family, where several people would want to use it.

iPad 136

iPad Content iPhone Wireless 136

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FEBRUARY 25, 2010

Speak Your Customers’ Language(s) ThinkGeek’s product descriptions are peppered with arcane references to geek culture, “inside jokes” that their customers not only understand, but appreciate. You could actually take it further and use different feeds for different audience segments, based on why they buy your product, which would be GREAT!

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

SEPTEMBER 15, 2010

I’m keeping this as a reference. For those who don’t buy this, take a look at this empirical experiment: [link] But there’s a second flow: stories inspire involvement and advocacy, enabling community to coalesce. It’s so obvious if you know the basis for social media. Focus on the people. Thanks for sharing.

Social Media 165

Social Media Strategy Social CRM Consultant 165

Convince & Convert

AUGUST 4, 2010

4 Steps to Drive Sales with a Social FAQ [link] Chuck Reynolds Interesting you post this as we have a small Arizona business owner Yelp disaster on our hands. Folks, you simply must read the “Tale of Amy B&# that Chuck references above for the perfect example of how NOT to handle negativity online. Im Jay Baer.

Social Media 130

Social Media Strategy Comments Course 130

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JULY 8, 2010

The True Blood reference floored me. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. [link] Ahmed Haha, an excellent post. It is great when a blogger can take great, relevant content and present it in a light-hearted and fun manner like you did here. Great post. Im Jay Baer.

RSS 128

RSS Research B2B Consultant 128

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MARCH 16, 2010

I don't want to play Mafia Wars, buy a cartoon pig or anything else. The one-liners I read daily are references to websites, conferences, fixes for technical problems. Those are the people I am interested in. Teens don't pay for statistical consulting services. Facebook is annoying as $#@! to people like me. Im Jay Baer.

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Convince & Convert

JUNE 30, 2010

VIA is going to be the #1 company I go to if I want an ad campaign or want to refer someone to an ad agency. If not, a person who will refer you to potential customers. That’s why I don’t work for companies like that anymore (and probably won’t buy from them, either!). Good post, Jay! Im Jay Baer.

Social Media 128

Social Media Strategy Automotive SEO 128

Convince & Convert

APRIL 22, 2010

You’ll perhaps remember that “social media&# was originally coined to reference user-generated content. I'm saving this for future reference to explain what I do as well for keeping it fresh in my own mind [link] Briana Ford Jay, I think you covered this pretty well. How can I help you? Im Jay Baer.

Social Media 128

Social Media Social CRM Loyalty Web 2.0 128

Convince & Convert

SEPTEMBER 23, 2010

The final eight came from Facebook, and were considerably older (as the only mentions there would be from people who cross-posted references to me from Twitter.) blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Hitting the More button, brought the next few chronological tweets. Im Jay Baer.

Social Media 164

Social Media Strategy Engineering Social CRM 164

Convince & Convert

JULY 9, 2010

Now, in what seems like decades later (in social media years), transparency and authenticity might well be referred to as “best practices” in any engagement activity. Wow Online Influencers With An In-Person Experience – [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Influencer 122

Influencer Ustream Authentication Social CRM 122

Convince & Convert

SEPTEMBER 2, 2010

It’s funny how you reference the shortcomings of social media. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. I actually think the Web and social media have contributed significantly to the polarization of political and cultural thought in the U.S. link] jaybaer Good! Im Jay Baer.

Social Media 153

Social Media Strategy Consultant Social CRM 153

Convince & Convert

JUNE 23, 2010

Now, take this a step further, you buy a new car once every 3 – 6 years, but how often do you buy a cup of coffee and a bagel? I believe you were referring to this as well, but just wanted to share my thoughts on the notion of all ideas being 'equal' They enter a 'free' construct that allows it to be recognized.

Crowdsourcing 121

Crowdsourcing Social Media Strategy Construction 121

Convince & Convert

SEPTEMBER 20, 2010

One user sees your tweet, clicks through to the blog, and eventually buys $1,000 worth of X from you. One user sees your tweet, clicks through to the blog, and eventually buys $1,000 worth of X from you. One user sees your tweet, clicks through to the blog, and eventually buys $1,000 worth of X from you.

Social CRM 145

Social CRM Twitter B2B CoTweet 145