Waxing UnLyrical
DECEMBER 1, 2011
As compensation for giving the company permission to get to know you better, it might offer you a valuable discount on bookings or even pay you for your time. That means you’re buying, and the company is selling. That means you’re buying, and the company is selling.
Waxing UnLyrical
AUGUST 2, 2018
Focus on the benefits of working with/buying from you. Here are three examples: Facebook is best for B2C companies that share short, consumable content (see below) and special offers or discounts for first-time buyers. Instead of “We are an award-winning catering company” say, “Your guests will be wowed.”. Write like you talk.
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Waxing UnLyrical
MAY 9, 2016
C4 (Conversation) Case Study: Best Buy Uses Twitter to Enhance Customer Service.
Waxing UnLyrical
JANUARY 11, 2012
So, with Champion buy-in, we did four more tweetathons last year; one each, September through December. Twitter is so free-flowing, it’s easy to underestimate – or completely discount – the amount of planning that goes into pulling off a successful event such as a tweetathon. Plan it like it’s your wedding.
Waxing UnLyrical
JULY 25, 2012
I’ve already noticed a handful of local businesses adopting creative new discount marketing schemes: 1. Guess where I buy my groceries now? Offer your customers a big discount in exchange for signing up for a weekly or monthly email newsletter. The text coupon. Consumer-paid online coupons. E-newsletters.
Waxing UnLyrical
DECEMBER 13, 2013
I waxed lyrical about Lee’s book last year, and it is really one of the best business books you can buy, either for yourself or as a gift (or both!). So here are the 12 days of Waxing UnLyrical, which would make great gifts for PR pros (and others too!): Books that will round you out: 1. Optimize , by Lee Odden.
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