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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

Businesses understand the importance of social media and the advantages of brand exposure without the media buy but they want accountability; understandably they want numbers that will help them calculate Return On their Investment. Facebook, Twitter, Digg, etc). Influence of a fan or follower (their fans and followers).

Analytics 350
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Bloggers: Would You Rather Be First Or Right?

SocMed Sean

If I just spout out statements like “Facebook announces that it’s going to buy Twitter” or “Apple is discontinuing the iPad 1 due to iOS 5 crashes”, I might generate a bunch of SEO traffic and boost my readership, but what value did I actually provide to my readers by publishing unsupported facts?

Blogger 257
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Mapping Content to the Sales Funnel AND Buyer types

Buzz Marketing for Technology

For Consideration I like to use more in depth tools like webinars and live/virtual events – derived from the lists of folks who downloaded and have been interacting with us on a particular topic. For the Influencers – we like to use the same content we have for the consideration stage – webinars, live events, virtual events and so on.

Types 255
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Mapping Content to the Sales Funnel AND Buyer types

Buzz Marketing for Technology

For Consideration I like to use more in depth tools like webinars and live/virtual events – derived from the lists of folks who downloaded and have been interacting with us on a particular topic. For the Influencers – we like to use the same content we have for the consideration stage – webinars, live events, virtual events and so on.

Types 255
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Shadow Pipeline – accounting for the missing dollars

Buzz Marketing for Technology

Just because you decided to throw an event at the beginning of the year doesn’t mean anyone wanted to buy your solution or even had the funding to buy your solution. But can you really get a good handle on the business impact in real time? Not really. Budget cycles dictate this ebb and flow. Tweet This! Share this on Facebook.

Proposal 171
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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. And as more people find out about this gem of an advertising experience CPC and CPM prices will continue to march upward – I have already begun to see this in my own ad buys!

B2B 279
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Social Pros 25 – Alison Carlman, globalgiving

Convince & Convert

Digg died this week, basically, I guess Digg died several weeks ago but like it officially died this week. I would say they sold or they got sold or they’re no longer Digg as we know it or as we knew it, but yes, I guess you could also say they’re dead. Digg, it’s more of like the demise of Digg.

Digg 113