article thumbnail

Multicultural & Inclusive Marketing: Why Retailers Must Embrace the Multicultural Majority

The Realtime Report

Corporate Social Responsibility (CSR) and Diversity, Equity, Inclusion, and Belonging (DEIB) programs can increase market share, drive customer loyalty, and attract top talent. However, while CSR and DEIB benefit brands and customers, they are not the same as multicultural and inclusive marketing.

Retail 178
article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Take a look at the company’s philanthropic endeavors and cause-related initiatives, especially in the area of Corporate Social Responsibility (CSR). Be Committed to CSR As mentioned, it’s critical to be transparent when it comes to a company’s CSR program, especially when harnessing social networking platforms. Don’t be Shy.

CSR 137
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

7 Social Media Trends You Need to Add to Your 2017 Strategy

Rebekah Radice

Use inventory managemen t to know what your business has in stock and analyze the data to understand what people are buying, when and where they’re doing it, and why. Now work to improve your interactions and the buying experience. And they want the buying experience to be personalized. How are they engaging with you?

Trends 146
article thumbnail

7 Social Media Trends You Need to Add to Your 2017 Strategy

Rebekah Radice

Use inventory managemen t to know what your business has in stock and analyze the data to understand what people are buying, when and where they’re doing it, and why. Now work to improve your interactions and the buying experience. And they want the buying experience to be personalized. How are they engaging with you?

Trends 60
article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

.&# Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. Buy your own product.