6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment
Convince & Convert
JANUARY 9, 2012
That does not mean that the people who liked the commercial will buy more snacks, or that the people who hated the commercial will swear off Tostitos. The belief that sentiment and social mentions lead directly to commerce is a dangerous assumption, and requires your own verification and testing. We like Visible a lot.
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