Ignite Social Media
SEPTEMBER 4, 2019
More Focus on Multiple Placements & Automatic Buying. While we’ve seen this move rewarded with media efficiencies in CPC or CPM, we have noticed engagement can suffer, as some placements (like Marketplace ads or right-hand rail placements) are not as conducive to engagement as the newsfeed. Want to learn more?
Social Media Strategies Summit
SEPTEMBER 12, 2019
But the term programmatic simply refers to advertising that utilizes software and data to decide which ads to buy and how much to pay for them. Before there was programmatic advertising, buying ads was a time-consuming process performed manually by people. Traditional vs. Programmatic Media Buying. Source: Choozle.
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Jon Loomer
MAY 26, 2015
And when you sell a product, these people are likely to buy. CPM, 48,582 Website Clicks, $.35 CPM, 15,875 Website Clicks, $.52 Look no further than the CPM. That will certainly impact CPM. This topic will be covered more in my upcoming workshop, Convert With Confidence. WCA: $17,240.65 Spent, $1.49
Ignite Social Media
SEPTEMBER 14, 2020
This shift was propelled by younger generations, Gen Z and Millennials, spending more time shopping, getting more buying power as they get older, and leading the growth of e-commerce. When consumers needed to buy products, brick-and-mortar stores were shutting down, somewhat forcing people to rely on e-commerce.
Jon Loomer
JANUARY 29, 2019
Is the CPM also going up? And since watching video is more passive than clicking, subscribing, and buying, you can more aggressively limit frequency through exclusions. Let’s assume a CPM of $10, which would mean $10 per 1,000 impressions. Reach and Frequency Buying. Is the campaign profitable? Does it still work?
Convince & Convert
APRIL 19, 2012
Read on for insights from Derek, and Eric’s Social Media Stat of the Week (this week: for Facebook advertising, CPM rates are up 41%, CPC rates are up 23%). We basically had a very similar conversation about the upcoming battle between social agencies and traditional paid media agencies. CPM rates are up 41%. Listen Now.
Justin Levy
JUNE 23, 2010
Below I have put together an overview for you to assess whether or not you think there will be value in spending a few dollars and buying the book. Who Should Buy This Book Simply put: This book is designed for professionals who want to understand how Facebook can be integrated into their business. Buy Facebook Marketing!
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