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Social Media Marketing During COVID-19: March 23 Update

Ignite Social Media

Here are just a few examples: Client A saw a 37% decrease in CPM; Client B saw a 58% decrease in CPM, a 36% decrease in CPC and a 38% decrease in CPLPV (cost per landing page view) Client C saw a 21% decrease in CPM, a 36% decrease in CPC and a 38% decrease in CPLPV. Turn off your media buys if you’re not sure.

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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. And as more people find out about this gem of an advertising experience CPC and CPM prices will continue to march upward – I have already begun to see this in my own ad buys!

B2B 279
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Facebook Ads and the Magic Bullet

Jon Loomer

The CPM may double or triple, meaning it costs significantly more to reach your audience. Do you have a good reputation? If you’re selling something, how do you reach those who are actually interested in buying? Don’t buy into the claims that there’s one way to do this. Competition. Brand Recognition.

Facebook 138
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What Is Social Media Analytics In 2022 & Why Is It Important?

Keyhole.co

Click-through rate (CTR): It measures how many people click your social ads to know more or buy. Cost per engagement (CPM): It’s a pricing model where advertisers pay when users interact with their campaign, like by taking the survey or signing up for a free trial. A high number of mentions may look great at first glance.

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10 Ways to Woo Would-be Advertisers on Your Blog

ProBlogger

That will not only help increase traffic to your blog: it will also attract advertisers to buy ads. Here are ten factors that would help you understand what the advertisers consider before they’ll approach you about buying ad space. Such offers can come in very handy when advertisers are considering on buying ads in your blog.

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What Advertisers Want: 6 steps to Attract Advertisers to Your Blog

ProBlogger

Advertisers looks at many metrics when considering advertising on a blog — page views, daily visitors, average time on site, CPM, among others. Both are important to advertisers, but Page Rank is measured on your website reputation and Alexa is measured on website traffic. Cross-Media Integration. Let Numbers Speak for Themselves.

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22 Ways To Take Your Instagram Campaigns to the Next Level

Hootsuite

If you want to launch a product, connect with new customers or build your brand’s reputation, an Instagram campaign can help you achieve your goal. The more users that remember your brand, the more likely they are to choose you when it’s time to buy. The key to a successful campaign is to make sure your audience is ready to buy.

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