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Mobile-first ads have longer average view times, higher engagement rate, better brand recall and a significantly lower Cost per Thousand (CPM). 62% of people use their smartphones in a public setting while buying their morning coffee or waiting for a bus.

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In addition you can buy monthly reports that add quantitative analysis using their analysts. They can identify a media value using CPM rates: neutral sentiment gets regular CPM, positive weighted higher and negative weighted lower. ANALYTIC AGGREGATORS.

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