article thumbnail

Did Facebook Ads CPM Go Up This Holiday Season?

Jon Loomer

Historically, the average CPM (Cost Per 1,000 Impressions) has increased for Facebook advertisers during the holidays as competition for eyeballs and ad spending increase. Prior to 2020, advertisers routinely saw CPM costs double, triple, or more during the most competitive times. Absolute CPM. Why Aren’t CPMs Going Up?

CPM 196
article thumbnail

How Competition Impacts Facebook Ads Costs

Jon Loomer

Assuming you select Auction buying when creating your campaign (this is the default, and this is likely used 99.9% Competition and CPM. One important metric to monitor related to the rise and fall of competition is CPM (Cost Per 1,000 Impressions). But in Week 1, CPM was $10; in Week 2, it was $20. How the Auction Works.

Cost 216
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

An Insider Look at Reach and Frequency Ad Buying on Facebook

Ignite Social Media

Of the two methods of buying ads on the platform, Auction and Reach and Frequency , here’s a deeper look into the benefits of Reach and Frequency ad buying. What is Reach and Frequency Ad Buying. The cost is always CPM (cost per 1,000 impressions). The two buying types work can work hand in hand.

Buy 112
article thumbnail

Difficult Decisions in Difficult Times

Jon Loomer

How we conduct business, how we consume information, what we need, and what we buy are all evolving quickly. That should result in a lower cost to reach people (CPM). These are questions that many businesses and advertisers are facing right now. COVID-19 is impacting everyone in some way. Is your product essential?

CPM 201
article thumbnail

3 Facebook Trends to Consider in 2020 Planning

Ignite Social Media

More Focus on Multiple Placements & Automatic Buying. While we’ve seen this move rewarded with media efficiencies in CPC or CPM, we have noticed engagement can suffer, as some placements (like Marketplace ads or right-hand rail placements) are not as conducive to engagement as the newsfeed. Want to learn more?

Trends 146
article thumbnail

The Facebook Conversions API: Tips for Implementation

Ignite Social Media

Today, phasing out third-party cookies will impact a brand’s ability to garner valuable insights, build retargeting audiences, and run conversion-based buying. Facebook’s solution is the Conversions API (CAPI), with which brands can send website, offline, or CPM data directly to Facebook’s servers. Manual Setup.

API 155
article thumbnail

The Art of Social ROI: Choosing the Right Metrics for Your Goals

Hootsuite

But for brick and mortar stores, the last stages of the buying process happen offline. Cost per thousand impressions (CPM) for paid social. At this point, people know your brand exists but want more information. Online shops can track the full customer journey via social media and analytics platforms. Are you the right fit?

ROI 136