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How Political Ads May Impact Paid Social Campaigns

Ignite Social Media

The presidential election in November will impact traditional and digital media buying even if you’re not running political ads this year. Key Takeaways: Twitter banned and Google restricted political ads, so a large share of the digital political ad dollars will go to Facebook. With an expected U.S. digital ad spend of $951.8

Campaign 101
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What You Need To Know About Programmatic Advertising For 2019 And Beyond

Social Media Strategies Summit

But the term programmatic simply refers to advertising that utilizes software and data to decide which ads to buy and how much to pay for them. Before there was programmatic advertising, buying ads was a time-consuming process performed manually by people. Traditional vs. Programmatic Media Buying. Source: Choozle.

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Facebook Ads and the Magic Bullet

Jon Loomer

The CPM may double or triple, meaning it costs significantly more to reach your audience. If you’re selling something, how do you reach those who are actually interested in buying? Don’t buy into the claims that there’s one way to do this. Combining Efforts with Google Ads and Email. Competition.

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Link your AdSense and Google Analytics Accounts for some Profitable Analysis

ProBlogger

Do you use Google Analytics? To get them linked, check out this page on Google. There are a heap of stats that you’re given in the AdSense section of Google Analytics, and as a result, there are plenty of ways to dig in. It had a higher than average CPM, a pretty good CTR, and decent traffic—an all-round good performer.

Adsense 39
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Less Money. Less Traffic. Advertising In Chaos?

Twist Image

Advertising (mostly due to programmatic) is seeing the CPMs being pushed down in a technological version of a reverse auction (i.e. "how how cheap can we buy this spot for?" ). Some will be suffering sooner than they anticipate. The numbers don't lie. ad blocking. advertising. business blog. content marketing. digital marketing.

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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. So people are looking for an alternative and that’s Facebook Advertising.

B2B 279
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How to use YouTube Analytics to optimize your video performance

Sprout Social

Think of it as YouTube’s version of the Google Analytics homepage. Some noteworthy metrics within the report include: Ad Earnings: The total estimated earnings (net revenue) from all Google-sold advertising sources for the selected date range and region. Playback-based CPM: The estimated gross revenue per thousand playbacks.

Analytics 142