article thumbnail

Holiday Meta Ad CPM Results

Jon Loomer

While Instagram CPM increased year over year earlier in November, both Facebook and Instagram CPM were down since Thanksgiving compared to the same days in 2022. Another report charts aggregate CPM from 2022 compared to 2023 beginning on August 30. The post Holiday Meta Ad CPM Results appeared first on Jon Loomer Digital.

CPM 152
article thumbnail

Did Facebook Ads CPM Go Up This Holiday Season?

Jon Loomer

Historically, the average CPM (Cost Per 1,000 Impressions) has increased for Facebook advertisers during the holidays as competition for eyeballs and ad spending increase. Prior to 2020, advertisers routinely saw CPM costs double, triple, or more during the most competitive times. Absolute CPM. Why Aren’t CPMs Going Up?

CPM 195
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Reservation Buying Type Replaces Reach and Frequency

Jon Loomer

Meta is rolling out a change to buying types, replacing Reach and Frequency with Reservation. In this post, we’ll cover the basic impact of this change and an overview of how the Reservation buying type works. What Are Buying Types? This is due to a fixed CPM, so that you know what you will pay.

Buy 187
article thumbnail

What is Reservation Buying Type?

Jon Loomer

Check out the Reservation buying type … If you create a campaign in Ads Manager, you may see this (rolling out in October): “Introducing reservation buying type. One benefit of Reservation is the ability to lock in fixed costs at a specific CPM. Will you use the Reservation buying type?

Buy 144
article thumbnail

How Competition Impacts Facebook Ads Costs

Jon Loomer

Assuming you select Auction buying when creating your campaign (this is the default, and this is likely used 99.9% Competition and CPM. One important metric to monitor related to the rise and fall of competition is CPM (Cost Per 1,000 Impressions). But in Week 1, CPM was $10; in Week 2, it was $20. How the Auction Works.

Cost 215
article thumbnail

Stop Buying Followers; Why You Should Stop Paying to Grow Your Social Following

Ignite Social Media

Buying followers is one of the worst ways to spend your social media budget. Buying Followers. The easiest and WORST way to achieve this goal is to simply buy your fans from a third-party service. Your CPM for that 2.2M Now, for those of you who are less familiar with media buying CPMs, that’s BAD.

Buy 122
article thumbnail

Best Practices for 2017 Social Media Buying

Ignite Social Media

We are officially in 2017 and you may have some looming questions as to how best utilize your social media buys for the remainder of the year. Here are some quick tips and reminders to keep in mind for your 2017 social media buying. Buy while the going is good! Good luck out there and happy buying. Invest in Instagram.

Buy 127