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Why Share of Voice is a Useless PR Metric

Dave Fleet

But the real strategic advantage comes in that the cost of the ad space is a known quantity. But in PR we don’t buy coverage by the pound. Let’s say that our client is Widget co. Widget co has a 20% SOV and their nearest competitor has 30%. The following month Widget co is at 18% and their rival at 37%.

Metrics 353
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Must-Have Tools for Producing LinkedIn Videos That Stand Out

agora pulse

Filmic Pro is available for iOS and Android and costs around $14.99 AZ Screen recorder adds a widget to your screen. Once it’s activated, you can record your screen by clicking one of the options from the widget. Removing the watermark costs roughly €1.09 Camtasia costs €261.05 depending on your region.

LinkedIn 156
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Best B2B Chatbot Examples

Ignite Social Media

A chatbot is a service, powered by rules, that you interact with via a chat interface such as Facebook Messenger, Slack, or a website widget. For customers who are still in the consideration stage of the buying cycle, this may feel less intimidating. Ignite Social Media. Shameless plug here.

B2B 119
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The Social Media Analytics Compass: What and How to Measure

Razor Social

This doesn’t means to say they are not interested and they won’t buy from you. How much will it cost you? How much will it cost you? How much will it cost you? How much will it cost you? How much will it cost you? Simply Measured. This tool is completely free. What are the main features?

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5 Facebook Ad Tools That Take The Pain Out Of Ad Creation

agora pulse

So if someone buys a product after seeing your ad you’ll know about it. Cost: Free. Add it to your Chrome browser and a widget appears on your toolbar. A green number will appear on the pixel helper widget. Cost: Free. Cost: Starts at $29 per month. Cost: Free. Good stuff, right? The problem.

Tools 133
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3 Simple Ways to Encourage Your Audience to Create More User-Generated Content

Pixlee

Customizable Widgets : Set widgets that match your brand’s style live on your product pages, homepage, and other site pages, and give your site visitors the option to filter UGC by product-specific parameters. It builds trust and authority.

UGC 52
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How to Transform Your Customers into Brand Advocates

Pixlee

It costs five times as much to acquire a new customer as it does to retain an existing one. Having existing customers endorse your business builds your credibility and promotes social proof, making customers more likely to buy from you. Use lightweight widgets to showcase site content and UGC, and focus on improving page load speed.

Brands 52