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Should You Restrict by Demographic Group?

Jon Loomer

You’ve broken down your results to find the cheapest cost per conversion. You isolate the highest performing group as women between 35 and 44. So all of your ad sets target this group, thinking you’ll get more conversions. Keeping a wider net will also help limit your costs. It sounds logical. It probably won’t work.

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Should You Create Ad Sales Funnels?

Jon Loomer

Most importantly, we didn’t trust the algorithm to find the people who would be most likely to buy or even subscribe to our opt-in without warming them up first. But creating this long funnel was also profitable because the cost to do so was a fraction of what it would be to replicate this approach today.

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6 Targeting Mistakes Advertisers Make

Jon Loomer

When an exclusion is required, you should exclude that group in as many ways as possible. It’s not uncommon for advertisers to exclude all current customers when promoting a product that current customers can buy. Your satisfied customers are the ones who are most likely to buy again and again.

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4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group? We look at four ways that your website can replace focus groups: 1.

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Moving to DC: Essential Checklist for a Smooth Transition

The Realtime Report

presents an exciting opportunity, whether you’re seeking a fresh start or buying a real estate property. Housing Hunt: Renting vs. Buying Deciding between renting and buying in D.C. Renting offers flexibility and less financial burden upfront, while buying a property is an investment that can be appreciated over time.

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Ad-Free Subscription and Impact on Ads

Jon Loomer

They’re most likely to buy something online. If you remove that group, the remaining population will still see ads. The competition may drop and costs to reach these people may fall as well. The people most willing to pay for a subscription are the same people advertisers would want to reach.

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An Insider Look at Reach and Frequency Ad Buying on Facebook

Ignite Social Media

Of the two methods of buying ads on the platform, Auction and Reach and Frequency , here’s a deeper look into the benefits of Reach and Frequency ad buying. What is Reach and Frequency Ad Buying. One of the biggest advantages of advertising on Facebook is the ability to target specific groups of highly engaged people.

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