Mindjumpers

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Why Social Media is not a Cheaper Alternative > $5 [part I]

Mindjumpers

It costs, because you have hired good people who do good work that takes time, and it costs. Yes, posting a video, making a status update on Facebook or Twitter might not cost a lot initially. It will cost between 2-5 minutes to splash some random content to a page, but that’s not really what you want to do.

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The Executive Series: High Level Strategy, Value Propositions and Social

Mindjumpers

The Value Propositions for social are a lot of other things like customer satisfaction, customer loyalty, product and process innovation, revenue increase, cost savings etc. This is providing the company with a most valuable outcome: cost savings! Similar Posts: Get Executive Buy-In on Your Social Business Program.

Strategy 239
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Inbound Marketing Is Rising [Infographic]

Mindjumpers

Inbound marketing focuses on earning, not buying, a person’s attention, which can be done through social media and engaging content, such as blogs, podcasts and white papers. So it costs less and has better a ROI.

Web 2.0 227
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5 Tips: How Brands Can Use Foursquare to Grow

Mindjumpers

Something for free (for example, ‘enjoy a free dessert if you buy an appetizer and main course’). These are often low cost and high impact. These have no cost and create a great connection. Reward your best customers (the classic Special is, ‘free coffee on your fifth visit’).

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China: The State of Social Media

Mindjumpers

They will often buy virtual goods and services. This gives users the option to have a low-cost way of communicating to strangers. Sometimes, they will go to an Internet-cafe. They don’t mind slow speeds or ads. They are very loyal to a given services once they know it. Their preferred services are 9158.com, com, hao123.com

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A Social Media Status Quo Pt.1-Japan

Mindjumpers

It is their insights enable us to execute and maintain brand communities around the world in a structured, quality assured and cost effective way. And while we are at communication services, January saw Japan’s internet monster Rakuten buy the well-known Viber. The network also includes popular social games such as LINE POP.

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Defining a Strategy To Use Content In B2B Marketing

Mindjumpers

Businesses need to know what their customers and prospective customers want and which channels they prefer, draft a plan, determine the costs and revenues, decide what content they need to provide and what information is relevant to the customer in that particular point in his lifecycle.

B2B 189