Jeff Esposito
OCTOBER 18, 2013
Influencers: Who influences their product buying decisions? How do their buying decisions relate to your company? Best Buy did a great job of this with their personas: Buzz, Jill, Barry and Ray. How a customer’s personality relates to the product and how that influences their decisions to buy products. Best made products?
Jeff Esposito
JUNE 10, 2013
If you were to buy via Amazon, you would get 17 weeks of DirectTV Sunday Ticket for mobile, tablet and computer. For 99 bucks it was worth looking into the preorder since the game itself costs 59 dollars and hell I could watch a game on my iPad wherever I wanted. The next day I logged into our Amazon account to check out the deal.
Jeff Esposito
JANUARY 8, 2014
1) it was free (or low cost) and, more importantly, 2) the fish (AKA customers) were there and logging in each day (low barrier for entry). What we were all victim of is that we built communities on Mark Zuckerberg’s platform for two reasons.
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