Akamai Marketing

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The Cost of a Tribe

Akamai Marketing

And it sounds so much easier than say, simply buying an ad. Today, your tribe, you’re most excited and passionate supporters can be inspired to do your marketing for you. It’s alluring to say the least. About that activation… Simply getting other people to do what you want them to do isn’t quite so easy though.

Cost 161
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Measuring Social Media ROI

Akamai Marketing

All of those things will cost you either in terms of money or time. Either way – there are hard costs IF you commit. If you buy a bunch of followers, you’re doing it wrong. And while we’re at it, you’ll probably want to measure those efforts. There will only be wasted efforts if you don’t commit.

ROI 194