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How a Social Media Evangelist Became a Social Media Realist

Social Media Strategery

How did I go from annoying everyone around me by my incessant yammering about social media to the guy who grows increasingly annoyed when people talk about everything social media will do? You can buy thousands of Facebook likes. I haven't blogged here in more than a month. There are Google+ master classes.

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Social Pros 17 – Maria Ogneva, Yammer

Convince & Convert

This episode features Maria Ogneva of Yammer. Before we get rolling, I will thank our sponsors, which includes my company, Argyle Social , developers of social media management software used by all of today’s brightest social marketing stars, including our guest today, Maria Ogneva from Yammer. Did you buy, Jim?

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The Many Roles of an Internal Community Manager

Social Media Strategery

Let’s take a look at the many hats of the internal community manager: Referee – When someone posts a link to a political article and the conversation is starts to devolve into partisan name-calling and vitriol, guess who gets to be the one to steer the conversation back toward professionalism and healthy debate?

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Tired of All-Hands Meetings? Try an INTERNAL Unconference

Social Media Strategery

We established the hashtag that we would use when blogging or Yammering about the Uconference. To address this, we decided to use both Yammer and Adobe Connect , allowing chatting and live audio/video. Do you have a space from where the conversation can continue after the event (wiki page, forum, blog, etc.)?

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Make Sure Your Social Media Evangelists Feel the Love

Social Media Strategery

While writing my last post , I got to thinking about all of the conversations I’ve had with the talented, ambitious, entrepreneurial colleagues I’ve gotten to know over the last few years. Go beyond just what you see on the status reports and performance reviews and find out exactly what impacts this person has had.

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How to Apply Youtility to Internal Communication

Convince & Convert

Jay’s key message is that by providing help and value to customers (for free), companies will be able to cut through the incredible amount of content clutter that exists online and be top of mind when those customers are ready to buy a product or solution. Continue the conversation on our Facebook or Google+ pages. Newsletters.

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Social Pros 16 – Jay and Eric Strike Back

Convince & Convert

So, that’s my first sort of weird thing that happened today, and the second thing, we were just talking about this off air, the very interestingly timed announcement that General Motors is pulling a $10 million media buy from Facebook because they don’t believe that Facebook advertising is effective. She’s going to be great.

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