Oktopost

MARCH 7, 2022

But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. If you’re really listening, you have a better chance of defining and steering the conversation. Instead, try contributing value to the conversation, offer a blog post, or a video you’ve created. Engaging Customers.

B2B 155

B2B Sentiment Analysis Reputation 155

Ignite Social Media

OCTOBER 1, 2018

When a conversation is initiated, the bot will ask users what kind of help they’re looking for to qualify them as either prospects or current customers. For customers who are still in the consideration stage of the buying cycle, this may feel less intimidating. Ignite Social Media. Shameless plug here.

B2B 119

B2B Examples Hubspot Widget 119

Buzz Marketing for Technology

FEBRUARY 15, 2012

In particular, manufacturers are tapping into social conversations as they explore new product ideas in order to learn what consumers are interested in and talking about. Social data can also be invaluable in the media planning and buying process.

Process 205

Process Analysis Compete Data 205

Sprout Social

MAY 25, 2022

Data from the 2021 Sprout Social Index™ notes that the majority of people that follow a brand on social media intend to buy from them ( or buy again). These conversations and activities provide insights for sales and support, including: Sales objections. Reports, white papers and other lead magnets.

Team 110

Team B2B Platform Analytics 110

Hootsuite

SEPTEMBER 16, 2022

You’ll see the three best chatbot examples in customer service, sales, marketing, and conversational AI. Delight your customers and improve conversion rates. Slush ended up with 55% more conversations than the year prior. Bestseller turned to Heyday to use conversational AI to handle their influx of customer requests.

Examples 96

Examples FAQ Insurance Retail 96

Pam Moore

MAY 9, 2017

The glory days of massive organic reach on Facebook without a solid content, social and conversion plan are dead and gone. The days marketers would simply buy an ad, tv commercial slot, throw out some direct mail, a few magazine ads, radio spots, measure the response and get on with their day job of herding cats and taming elephants?

Nielsen 165

Nielsen How To Influencer Overview 165

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Pam Moore

NOVEMBER 29, 2016

It’s not a new phenomenon that people buy from people. Long before Facebook, Twitter, LinkedIn, Instagram and even blogs, people have been buying from people. Download our 105 Factors Impacting Your Digital Brand white paper. 10 Reasons Personal Branding is a Requirement Not an Option (white paper).

Brands 60

Brands Strategy Small Business Authentication 60

Waxing UnLyrical

MAY 15, 2018

While no answer option ranked below 50% for “less important” or “much less important,” the tactics or trends which saw their popularity or usage slipping among respondents for the upcoming year were press releases (34%), white papers (35%) and award programs (39%). Anything is Easy if You Try Hard Enough. A Final Question.

Survey 185

Survey Industry Newsletter Press Release 185

Webbiquity SMM

MAY 23, 2011

While these other connections will never buy from you directly, they can certainly influence the marketing and direct business your way. White paper downloads. Landing page conversion rates. Tactics (Primary). Blogging (a corporate blog is the center of most successful B2B social media programs). Twitter followers.

B2B 190

B2B Social Media Case Study Study 190

Pam Moore

JANUARY 24, 2020

It's not a new phenomenon that people buy from people. Long before Facebook, Twitter, LinkedIn, Instagram and even blogs, people have been buying from people. Download our 105 Factors Impacting Your Digital Brand white paper. Do you have a personal branding strategy and plan? If not, you should.

Sample 78

Sample Samples Strategy Brands 78

Pam Moore

SEPTEMBER 23, 2016

People buy from people. Supporting Resources: Digital Body Language: 105 Factors Impacting Your Personal and Business Brand (white paper). Conversion Rate Optimization: 20 Factors Impacting Your Sales and ROI. How to Get Your Social Marketing Budget Approved (white paper). Brand Humanization in a Nutshell.

Data 60

Data Social Media Brands Authentication 60

Oktopost

OCTOBER 10, 2022

The more visible you are, the less you’ll have to work to convince leads to buy from your brand. That means lower ad costs, a higher conversion rate, and better long-term relationships. ? Focus instead on adding real value to the conversation. How Is Brand Visibility Measured? be sure to keep it non-promotional.

Brands 75

Brands B2B SEO Influencer 75

Convince & Convert

OCTOBER 9, 2013

Conversely, the last client I picked up at my current firm, Converse Digital , took exactly one call and a meeting over beers. Instead, I spend my time creating great content in the form of blog posts, white papers and helpful marketing and sales tips and techniques. They can buy from you or anyone else.

Content 141

Content Proposal B2B Meeting 141

Buzz Marketing for Technology

JUNE 15, 2009

I detailed a few ways that companies used to track lead generation such as: a unique 800 number in their white papers or a unique hotlink or email address embedded in their white papers. In a blog post a few weeks ago called - Why is measuring Lead Gen in Social Media so hard? -

ROI 109

ROI Social Media Syndication Embedding 109

Mindjumpers

JULY 1, 2010

2) The buying cycle People now have much more control over the flow of information and communication channels. They have a variety of online resources to inform then during each step of the buying cycle, which is shifting online. 4) Interaction with the content Content marketing is not broadcasting.

B2B 189

B2B Strategy Content Marketing 189

Techipedia: Tamar Weinberg

FEBRUARY 29, 2012

Example: Offering a free white paper download to someone likes you on Facebook, and the download consists of 200 words of common knowledge. It’s hard to have a conversation with a logo. Both are clearly damaging to your brand. Disappointing offers. This will inspire a quick un like. Company-centric content. Fairly or unfairly.

Social Media 206

Social Media Brands RSS Publishing 206

Proactive Report

OCTOBER 21, 2013

Statistics show that they need to have, on average, seven “touches” before they buy. Having your fans like and tweet is one thing – you have to enter the conversation for them to remain engaged. Having your fans like and tweet is one thing – you have to enter the conversation for them to remain engaged.

Small Business 65

Small Business Metrics Social Media Hubspot 65

Pam Moore

OCTOBER 11, 2016

The concept of people buying from people was not invented by Facebook or any other social network. Instead of logging on to Twitter each day and thinking… how can I get people to read my blog, watch my video or buy from me, we should be thinking how can I empower, inspire and help my audience be and do more. Your audience knows.

Tips 60

Tips ROI Social Networking Training 60

yMarketingMatters

JUNE 22, 2012

TIP: Don’t ever, ever buy one! Offer an Awesome, Valuable Free Gift: Depending on your business, you may offer 20% discount, an eBook, a White Paper, 30-minute free consulting… 4. Conversion rates can be increased by 50% with a specific landing page. They are the strongest candidates to purchase from you.

List 257

List Organization Tips Newsletter 257

Sprout Social

JULY 1, 2021

In B2C, you want a lot of people to search for your product type and then buy yours. Low conversion rate. Going hand in hand with the long time in each sales stage is the conversion rate. How will businesses know about that great white paper you spent days working on if you don’t promote it everywhere?

B2B 124

B2B SEO Travel Hubspot 124

yMarketingMatters

JUNE 22, 2012

TIP: Don’t ever, ever buy one! Offer an Awesome, Valuable Free Gift: Depending on your business, you may offer 20% discount, an eBook, a White Paper, 30-minute free consulting… 4. Conversion rates can be increased by 50% with a specific landing page. They are the strongest candidates to purchase from you.

List 217

List Organization Tips Newsletter 217

Hootsuite

MAY 31, 2023

Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable. Repurposing content Looking to turn a white paper into an Instagram post? Source: New York Times Conversational AI bots are prone to error.

Social Media 140

Social Media HootSuite How To URL 140

Mindjumpers

JULY 27, 2011

Tweet Today, a white paper called “ The Social Marketing Funnel: Driving Business Value with Social Marketing &# has been published. At Mindjumpers, we work with Awareness and therefore we are also very happy that we have been able to contribute with our help to develop the white paper. Manage Social Content.

ROI 219

ROI How To Marketing Proposal 219

Socialmedia.biz

APRIL 13, 2017

In fact, it’s a critical part of the conversion process. Your social media channels are a great place to build this kind of nurturing relationship , especially in the middle of the funnel, where our prospects move from “know” to “like” to “trust” on their way to “buy.”. Source: Prosenergy.

Social Media 63

Social Media Hubspot Cost Case Study 63

Proactive Report

SEPTEMBER 12, 2009

. “ Medium and small businesses don’t make purchase decisions based on analyst white papers. The PR group layed a key role in helping determine which Dell customers to feature. “It is not just about how much you buy,” Brewitt said. “We We want to get away from IT reviews only.”. What are they doing?

Social Media 107

Social Media Case Study Small Business Advertising 107

Pam Moore

DECEMBER 9, 2019

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Monthly conversation theme.

Template 78

Template Templates Social Media Content 78

Pam Moore

DECEMBER 9, 2019

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Monthly conversation theme.

Template 78

Template Templates Social Media Content 78

Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. How does social influence work ?

Social Media 161

Social Media Study Statistics Aggregator 161

Pam Moore

SEPTEMBER 7, 2016

Unfortunately many of them don’t have close to the results and success they claim to have, yet they paint this picture that their “unique” methods work and that for the low, low price of $199, you too can be rich and famous if you buy their magical super powered class. Why you must never be afraid to ask for help.

Social Media 60

Social Media Tips Marketing Social Networking 60

Convince & Convert

APRIL 2, 2015

As a consumer, which would you prefer: watching a video of actor and martial artist Jean-Claude Van Damme do the splits between two heavy haul trucks moving in reverse, or read a white paper about the latest in motor vehicle steering mechanisms? Continue the conversation on our Facebook or Google+ pages.

B2B 60

B2B Marketing Microsoft Hubspot 60

Laurel Papworth

APRIL 28, 2011

ChompOn Daily Deals Group Buying. in either race registration conversions or ad impressions. 3) 1.3% = Conversion rate (originating from FB); [2.9% White Paper: Value of a Facebook Fan - An Empirical Review. From TechCrunch. Facebook Share $14. Facebook Like $8. Twitter Tweet $5. Twitter Follower $2. PowerReviews.

Facebook 110

Facebook Directory Statistics Review 110

Pam Moore

JUNE 28, 2019

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Monthly conversation theme.

Template 60

Template Templates Content Marketing 60

Writtent Blog

MAY 24, 2013

You should start with following the industry news, monitor social conversations and engage in them, and recruit a social content creation team. Conduct online surveys and original research to generate unique and valuable ebooks or white papers. Look outside your industry and audience and write evergreen content!

Content 71

Content Marketing Loyalty eBook 71

Buzz Marketing for Technology

FEBRUARY 23, 2009

Moreover, it changes the dynamic of the conversation from one of WHO are you to HOW can you help me with my problem. Sure you can get someone in your organization to write a white paper for you that you can send to trade pubs, email out to existing clients, post to your website and buy keywords to point at it that drive you leads.

Real Estate 100

Real Estate Health Care Consultant Study 100

Pam Moore

NOVEMBER 28, 2018

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Monthly conversation theme.

Template 60

Template Templates Content Social Media 60

Pam Moore

NOVEMBER 28, 2018

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Monthly conversation theme.

Template 60

Template Templates Content Social Media 60