Buzz Marketing for Technology

NOVEMBER 7, 2012

Posted in Conversion Conversion Optimization. And now in the era of rock-solid online competition, we have to evolve even further and ask ourselves: What does it take to lead the online conversion movement? Want to know the secrets of the most successful online retailing giants, eBay and Amazon? Test your theory.

Conversation 260

Conversation Retail Hubspot Buy 260

Pixlee

DECEMBER 1, 2020

Influencers have the power to affect the buying habits of their followers by uploading original—sometimes sponsored—content to social media platforms like Instagram, YouTube, Snapchat, Facebook or LinkedIn. Success with influencers in driving retail sales depends largely on first partnering with the right type of influencer for your brand.

Retail 60

Retail Influencer Marketing Authentication 60

The Realtime Report

OCTOBER 23, 2012

Three of the reasons listed for using Pinterest/Facebook showed a marked gap between the two platforms, with Pinterest clearly on top: Over three-quarters (70%) of Pinterest users visit the site “to get inspiration on what to buy,” while only 17% of Facebook users visit Facebook for buying inspiration.

Buy 194

Buy Retail Survey Social Networking 194

Hootsuite

FEBRUARY 14, 2023

Delight your customers and improve conversion rates. This lets retailers confidently service customers globally, regardless of their time zone. So not only do you provide an upfront answer, you increase the likelihood of a purchase or conversion. Needless to say, this is a major time saver for retailers. trillion by 2026.

FAQ 138

FAQ Retail Team Buy 138

Hootsuite

SEPTEMBER 30, 2022

This is thanks to increasing online purchases and the growth of omnichannel retail. Chatbots save retailers time and money by allowing them to customers at any time. Chatbots save retailers time and money by allowing them to customers at any time. Delight your customers and improve conversion rates. billion by 2025 ?

FAQ 120

FAQ Retail Overview Loyalty 120

Ignite Social Media

APRIL 2, 2019

We are excited to announce that we have been selected as Shorty Awards Finalist in two categories: Retail & E-Commerce and Large Media Buying Strategy. Shorty Awards Finalist for Retail & E-Commerce. We partnered with our client, Altar’d State, for the Retail & E-commerce category.

Social Media 129

Social Media Case Study Retail Study 129

Pixlee

FEBRUARY 23, 2018

The way that retailers acquire customers online has changed significantly over the last decade. Perhaps even more importantly, retailers will likely find that their savviest competitors find ways to thrive by tapping into the growing online market. In other words, retailers need to accept criticism before they can look honest.

Retail 55

Retail Trends UGC Authentication 55

Pixlee

OCTOBER 7, 2019

Retail shopping has been permanently changed by internet culture. This combined with the presence of giant ecommerce corporations like Amazon and AliExpress has forced retailers to understand that shopping is no longer a simple errand but rather an experience for consumers. Is this leading to a retail-apocalypse?

Retail 46

Retail UGC Comparison Price 46

Twist Image

AUGUST 7, 2018

This does not happen with major retailers. Recently, I was recommended to a local retailer for some home furnishings. No, I didn't do this beforehand (or while in the store), because I was taken by the conversation with the small business owner, and felt that there was a good rapport. This does not happen online.

Retail 40

Retail Price Small Business Policies 40

Pixlee

MARCH 31, 2020

Chances are, people aren’t buying from your app every day. Community and inspiration go hand-in-hand with conversion when seeded at the right points in the customer journey. The post How to Radically Rethink Your Retail App to Increase Engagement appeared first on The Pixlee Blog. Turn Monthly Users into Daily Active Users.

Retail 57

Retail Engagement How To Hashtag 57

Ignite Social Media

SEPTEMBER 22, 2021

We also know that no brand is alike in terms of the customer’s path to purchase or path to conversion. Common KPI’s for Retail Brands. It depends on what access to data that you have, if it’s your personal retail, or if it’s a retailer that you’re able to measure.

Social Media 172

Social Media Tips Retail Metrics 172

Social Media Strategies Summit

MARCH 25, 2021

“Social commerce” isn’t only about seeing a product on social, clicking a link through to a landing page, then buying it on the brand’s website. Rather it encompasses the whole buying process – everything from product discovery, to research, to adding-to-kart, and paying – happening directly via social media. Source: Glossy ).

Examples 223

Examples Retail Instagram Buy 223

Social Media Strategies Summit

NOVEMBER 30, 2020

Retail activity through this channel will only increase. Retailers are keenly aware of the shift away from brick-and-mortar stores, especially with the current COVID-19 crisis. Instagram released this feature to improve the relationship between retailers and their customers. It’s expected to generate 6.8 billion U.S.

Products 164

Products Instagram Brands How To 164

Ignite Social Media

JULY 31, 2019

Ignite Social Media received the Audience Honor at the Shorty Awards for both of the categories we applied for: Retail & E-commerce and Large Media Buying Strategy. Shorty Award Audience Honor: Retail & E-commerce. Our Retail & E-commerce Audience Honor was for the work we did with Altar’d State.

Social Media 86

Social Media Case Study Retail Study 86

Sprout Social

FEBRUARY 24, 2022

Mobile transactions are poised to make up more than 10% of all retail sales in the United States by 2025. Checking reviews before buying in-store. But just because consumers can buy from you via mobile doesn’t mean that your storefront is optimized. of total retail mcommerce sales. Browsing brands on Instagram.

Mobile 105

Mobile Retail Buy Real Estate 105

Pixlee

DECEMBER 14, 2018

Digitally-Native cosmetics retailer Morphe hit the online makeup scene in 2008 and rapidly established themselves as a cosmetics powerhouse. Innovation in Ecommerce means innovation at every step of the buying process. Innovation in Ecommerce means innovation at every step of the buying process. Here’s How it Works.

Conversation 45

Conversation UGC Retail Marketing 45

Convince & Convert

FEBRUARY 20, 2015

Image via BigStockPhoto.com Last Thursday, Re/code revealed that Pinterest is laying the groundwork for an eCommerce “buy” button. The very nature of the platform means users are in a product-oriented, maybe-even-buying mindset, which is key for driving eCommerce. Continue the conversation on our Facebook or Google+ pages.

Buy 60

Buy Retail Price Widget 60

Ignite Social Media

MARCH 23, 2020

What we’re seeing working includes: Support groups: Brands either highlighting or participating in groups and conversations around the web offering ways to help. Blindly Running Media Buys: Lots of brands (smaller ones in particular) are running the same ads they ran before the virus. Turn off your media buys if you’re not sure.

CPM 175

CPM Social Media CPC Sample 175

Sprout Social

FEBRUARY 22, 2022

Social platforms mimic the in-person experience of browsing in physical malls and stores with techniques like group buying, messaging and interactive content. In many instances, consumers can buy without leaving their chosen platform. Other advantages include: It increases conversions by removing friction. Social commerce.

Platform 105

Platform Tips Buy Instagram 105

Sprout Social

MARCH 13, 2017

Before you buy that shirt online, you look at reviews to see what other people think of the fit and quality. One study found that 50% of shoppers use their smartphones while shopping in stores to research products before they buy them. Figleaves, a UK clothing retailer, added customer reviews to individual product pages and saw a 12.5%

Conversation 110

Conversation How To Review Influencer 110

Webbiquity SMM

JANUARY 24, 2023

Therefore, marketers should focus on engaging in conversations with brand followers, and enhancing the customer experience through real interactions rather than one-sided content. For instance, filters that allow a beauty brand’s audience to test out a new product are actually effective at helping people make positive buying decisions.

Advertising 238

Advertising Social Media Strategy Authentication 238

Hootsuite

APRIL 6, 2022

As more and more conversations—social, business and otherwise—are taking place online, automated messaging platforms are growing in popularity. Chatbots are integrated into a brand’s actual Instagram account—they’re not some weird separate account with 4 followers and 0 photos trying to get you to buy stuff. a diverse consumer base.

Instagram 90

Instagram How To Retail FAQ 90

Ignite Social Media

FEBRUARY 21, 2019

RALEIGH, NC, Feb 21, 2019 — Ignite Social Media, the original social media agency®, today announced a new content planning and media buying approach called Content That Converts™. This model is custom-tailored to reach your customers at the specific stages of the purchase funnel and drive conversion. The result?

Social Media 116

Social Media Content Retail Fashion 116

Social Media Strategies Summit

FEBRUARY 18, 2021

Features like shoppable posts and swipe up to buy make it easier for brands to direct traffic from social media directly to their product pages. Now, consumers don’t even need to leave the platform entirely but can buy directly from social media. You can simply look at a social media post and click on the product you like to buy it.

Trends 195

Trends Social Media Authentication Instagram 195

Social Media Strategies Summit

DECEMBER 4, 2020

The holidays are upon us, and while 2020 has brought many changes to the way we live our lives, retailers and consumers alike are still eagerly looking forward to this traditional shopping season. They expect to see revenue increases of anywhere from 1-3.5% ( Retail Dive ). Photo source: Macy’s. Source: Afterpay.

Campaign 130

Campaign Social Media Retail How To 130

Buzz Marketing for Technology

NOVEMBER 21, 2012

Posted in Buying Cycle Conversion Conversion Optimization Customer Customer Experience Personalization Strategy. And it’s obvious why: buying cycles are longer, buyer mentalities are different, and products typically require more investigation before a purchase. 3) Treat your content like a category.

B2B 252

B2B Marketing Case Study Buy 252

agora pulse

JUNE 9, 2020

This makes them ideal for the retail, and food and beverage sectors. Promoted Video for “conversions” goals now take visitors to a landing page housing the advertiser’s website and video. Landing pages historically produce better conversions, so Pinterest advertisers are loving this one. Conversion optimization.

Engagement 138

Engagement Retail Case Study How To 138

Sprout Social

MAY 4, 2021

Social commerce is the buying and selling of goods or services directly within a social media platform. In 2020, Facebook, Instagram and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences in the midst of the pandemic. What is social commerce? The Tiny Tassel.

Retail 138

Retail Instagram Buy Social Media 138

Hootsuite

OCTOBER 19, 2022

As more and more users turn to the app with the intent to buy, TikTok leans more into its position as a shopping powerhouse. Delight your customers and improve conversion rates. There are several TikTok commerce tools for sellers that make it easy for users to view and buy products in a matter of seconds. fulfillment centers.

HootSuite 92

HootSuite Trends Feed Feedly 92

Hootsuite

SEPTEMBER 16, 2022

You’ll see the three best chatbot examples in customer service, sales, marketing, and conversational AI. Delight your customers and improve conversion rates. Slush ended up with 55% more conversations than the year prior. Bestseller is the best retail chatbot example for customer service in bulk. Source: GetJenny.

Examples 96

Examples FAQ Insurance Retail 96

Buffer Social

JANUARY 3, 2024

   About a year in, I was seeing consistent enough sales that I decided to invest about $200 in buying some cards and envelopes in bulk (to improve my margins from printing on demand), some equipment to help me fold cards faster, and some packaging and shipping supplies.

Retail 85

Retail Apparel Instagram Small Business 85

Hootsuite

FEBRUARY 3, 2022

A chatbot is a piece of automated messaging software that uses artificial intelligence to converse with people. A Facebook Messenger bot is a chatbot that lives within Facebook Messenger, meaning it converses with some of the 1.3 Conversational commerce allows for personalized recommendations, lead qualification, and upselling.

Facebook 145

Facebook HootSuite Retail Conversation 145

Hootsuite

OCTOBER 18, 2022

Delight your customers and improve conversion rates. Heyday is a conversational AI chatbot that can automate FAQs and customer support for your business. Increase conversion rates by turning chats into sales opportunities with personalized product recommendations. Increase conversion, loyalty, and customer retention.

FAQ 97

FAQ Price Loyalty Review 97

The Realtime Report

MAY 22, 2023

Everything You Need to Know on Real-Time Engagement Platform The real-time engagement conversation platform empowers people, managers, and leadership with frequent, simple pulse surveys that may be completed in two or three minutes. EeCommerce E-commerce is one method for consumers to buy and sell goods in retail.

Platform 91

Platform Engagement Loyalty API 91

Social Media Strategies Summit

JUNE 8, 2023

But they were interested to discover if they could use the social network to increase purchases via physical retail stores. Pennington Lawn and Garden Makes Grass Seed a Global Conversation How often do you think about grass seeds?

Brands 130

Brands Facebook Influencer Campaign 130

Hootsuite

NOVEMBER 24, 2022

But while this is a yearly slam-dunk for big box retailers, Black Friday can bring more challenges than benefits for small businesses. Last year, UK-based sustainable underwear brand and Hootsuite customer Pantee won Black Friday with a campaign that broke convention and raised awareness of unsustainable impulse buying.

Campaign 89

Campaign Brands Fashion HootSuite 89

Hootsuite

AUGUST 15, 2022

Later, retailers adopted Black Friday. eCommerce stores are reaping the benefits of online sales, even during a time when global buying habits shifted in an unpredictable market. The chatbot can handle the easy FAQs, and when a customer support rep is needed, they can step in and take over the conversation.

Strategy 101

Strategy Discount Marketing Retail 101