Ignite Social Media

FEBRUARY 21, 2019

RALEIGH, NC, Feb 21, 2019 — Ignite Social Media, the original social media agency®, today announced a new content planning and media buying approach called Content That Converts™. This model is custom-tailored to reach your customers at the specific stages of the purchase funnel and drive conversion. The result?

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Ignite Social Media

APRIL 2, 2019

We are excited to announce that we have been selected as Shorty Awards Finalist in two categories: Retail & E-Commerce and Large Media Buying Strategy. Revenue was driven via socially-attributed purchases, 78% of which came from offline, in-store conversions. Shorty Awards Finalist for Large Media Buying Strategy.

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Social Media Case Study Retail Study 129

Buzz Marketing for Technology

NOVEMBER 21, 2012

Posted in Buying Cycle Conversion Conversion Optimization Customer Customer Experience Personalization Strategy. And it’s obvious why: buying cycles are longer, buyer mentalities are different, and products typically require more investigation before a purchase. 3) Treat your content like a category.

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B2B Marketing Case Study Buy 252

Hootsuite

NOVEMBER 24, 2022

Last year, UK-based sustainable underwear brand and Hootsuite customer Pantee won Black Friday with a campaign that broke convention and raised awareness of unsustainable impulse buying. The fashion industry produces an estimated 92 million tonnes of textile waste each year, and approximately 30% of clothes made are never even sold.

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Social Media Strategies Summit

MARCH 25, 2021

“Social commerce” isn’t only about seeing a product on social, clicking a link through to a landing page, then buying it on the brand’s website. Rather it encompasses the whole buying process – everything from product discovery, to research, to adding-to-kart, and paying – happening directly via social media. Source: Glossy ).

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Social Media Strategies Summit

JUNE 24, 2022

That’s important, with much-cited research from Headstream revealing that 79% of consumers think it’s a good idea for brands to tell stories, and 55% saying they’d be more likely to buy in the future if they love a brand’s story. That way, they’re more likely to buy in the first place. MADE.COM: Use Reels to Spark Conversation.

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Ignite Social Media

JULY 31, 2019

Ignite Social Media received the Audience Honor at the Shorty Awards for both of the categories we applied for: Retail & E-commerce and Large Media Buying Strategy. Shorty Award Audience Honor: Large Media Buying Strategy. Our work with Discover Boating gave us the Audience Honor for the Large Media Buying category.

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Social Media Case Study Retail Study 86

Hootsuite

JULY 21, 2021

An Instagram influencer with a large audience (think 100,000+ followers) might be good for brand awareness campaigns, but might struggle with engagement or conversion-focussed campaigns. Just in case you were wondering, we tried buying Instagram followers and it didn’t work out great. Check their audience size. Search in Google.

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Webbiquity SMM

MAY 25, 2021

Here’s the rest of that conversation. So the things that come to mind are Discord , buy the Discord servers. And the value of an email marketing campaign has come back into fashion. If you’re a product marketer who wants people to download your new app or buy your products, is TikTok right for you?

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B2B Influencer Platform SMS 306

Sprout Social

JANUARY 24, 2024

They also enable you to effectively showcase the impact of influencer collaborations on the bottom line and secure buy-in for future campaigns. A social listening tool automates the process of sifting through millions of online conversations and analyzing them to determine your SOV.

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Socialmedia.biz

OCTOBER 14, 2020

If you are fairly new to Instagram, buying views for Instagram from Famoid can increase your following to the point where you can get the most use out of the features that really drive sales. . Nordstrom Rack gave followers a look behind-the-scenes at one of their fashion shoots. Instagram shopping. Instagram TV (IGTV).

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Sprout Social

JUNE 27, 2023

It also gives you an opportunity to insert your brand into the conversations drawing audience’s attention. Boost sales conversions Social proof is everything. Think about it—if you want to buy a product or service, the first thing you do is look up reviews to see what other customers are saying about it.

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Sprout Social

AUGUST 5, 2021

Social media chatbots are specifically designed to simulate a human conversation on Facebook, Twitter or Instagram. They find the perfect product but have a tiny question they want ironed out before they buy. They no longer have to wait until business hours open to get support, which increases the chances of a conversion.

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Socialmedia.biz

MARCH 19, 2019

In fact, 84 percent of them browse the platform when they’re unsure about what to buy and almost 77 percent end up discovering a brand they like on Pinterest. He also advises brands to “focus on the users who get the most likes and repins” or the influencers, as they “make it easier to take the conversation to Twitter or Facebook”. “Be

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Social Media Strategies Summit

NOVEMBER 27, 2018

LeBas started by recalling a bold directive from Oprah: double the number of viewers for Super Soul Sunday, a daytime series that features thought-provoking conversations between Oprah and renowned thought leaders. But if you don’t ask the question, the answer is always no.” — Brandice Daniel, founder of Harlem’s Fashion Row.

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Sprout Social

AUGUST 19, 2021

Social commerce is the buying and selling of goods or services directly within a social media platform. Ecommerce broadly encompasses the process of buying and selling goods online. Oh Polly , an ultra-popular women’s fashion brand was one of the few businesses chosen by Instagram to trial in-app purchases in the UK this year.

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Oktopost

NOVEMBER 28, 2021

Host Jennifer Gutman of Oktopost welcomes Rich Stone as he explores some good old-fashioned sales and marketing alignment through intent data. Rich hints that sales and marketing can generate pipeline and revenue faster when exploring someone’s intent to buy through directly observing the data together.

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Socialmedia.biz

JULY 8, 2020

Better yet, you’ve likely had in-store conversations with your customers, getting to know them, their preferences and their buying motivations. Another might be “Acasha the Ambitious,” who loves keeping up with fashion trends and is always in need of a new outfit to wear to social gatherings. This information is invaluable.

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Social Media Tips Hashtag UGC 179

Hootsuite

SEPTEMBER 16, 2022

You’ll see the three best chatbot examples in customer service, sales, marketing, and conversational AI. Delight your customers and improve conversion rates. Slush ended up with 55% more conversations than the year prior. Under Bestseller’s corporate umbrella falls fashion brands like Jack & Jones, Vera Moda, and ONLY.

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Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. What is user-generated content?

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Sprout Social

FEBRUARY 23, 2022

Recent data shows that shoppers on Instagram have gone from “browsing” to “buying” in a huge way. And with the platform’s ongoing roll-out of fresh ecommerce features, it’s easier than ever for followers to buy from you directly. The same data shows that 28% percent of those sessions are planned.

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Likeable

APRIL 13, 2021

By “fundamentals,” we mean the core media metrics old-fashioned digital marketers (oxymoron?) As of this moment, your buying options look like this: The auto-bids work. Conversions are still a tough sell. So if you’re big enough to have reps and used to ignoring them, take at least the first couple calls and be honest with them.

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Hootsuite

JULY 21, 2022

How about your COGS from your conversion rate? Boosting conversions. Here’s an example of a simple ROI calculation: Let’s say we’re an online fashion retailer. Marketing ROI formula #3: How to calculate your conversion rate. Conversion rates are always a hot topic among marketers. “Wait, 1%?!

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Hootsuite

MARCH 2, 2022

More than a quarter of social media users use social platforms for “inspiration for things to do and buy.” Native social commerce solutions make it easier for social media users to buy from your retail brand, often without ever leaving the social platform. you can select conversions advertising goals where you only pay per action.

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Retail Social Media Brands Tips 104

Oktopost

MARCH 5, 2019

Marketing Land defines it as: “Real-time marketing or ‘RTM’ moments occur when brands and agency marketers react quickly to local, national or global events happening online or offline, in an effort to interject corporate marketing into consumer conversations via social media messaging or boost brand recognition utilizing marketing platforms.”.

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Ignite Social Media

JULY 10, 2020

Pinterest does skew heavily female and appeals more than Facebook to a midwestern audience, but it’s fantastic for brands in food, fashion, home décor and similar industries who can share inspirational content with these users. Their ad platform has also improved over the years. Influencer Marketing.

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Audiense

JULY 12, 2017

They also demonstrated a lower interest in sports, business and fashion. With regards to the question surrounding the general age of the audience, there is a clear predominance of millennials joining in on the #SpiderManHomecoming conversation. Factors influencing buying habits. What is their buying mindset?

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Social Media Strategies Summit

DECEMBER 4, 2020

45% of brands that offer some type of ‘buy now, pay later’ option at checkout report that it helps conversion ( Fortune ). It’s no secret that consumers prefer to buy from recommendations they trust, and increasingly, consumers include influencers as among those they look to most for purchasing decisions. Source: Afterpay.

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Ignite Social Media

AUGUST 31, 2021

EMarketer surveyed adults worldwide on factors they would rate as critical/important when deciding which brands to buy or use, and here were the results: 88% feel they must trust a brand 85% deem a brand needs to have a good reputation. Followers are only increasingly caring about what a brand stands for in this day and age.

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Trends Organization Social Media Travel 184

Oktopost

AUGUST 4, 2023

It shouldn’t come as a surprise to you that B2B buyers are drawn to buying from people over businesses, especially people they trust. No strong social media marketing campaign can focus exclusively on the short-term – it’s all about consistently working toward long-term goals for driving engagement, clicks, and conversions.

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Ignite Social Media

OCTOBER 2, 2020

“ TikTok ,” a name that if uttered one year ago today would probably not spark much conversation. The Bananas are known for their “fans first” marketing approach fashioning a stadium free of advertisements as well as players who are equally skilled in baseball and dancing. And they don’t shy away from that, they cater to it!

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Sprout Social

MARCH 14, 2022

Whether it’s a specific day that you’re honoring or a multi-month initiative that’s being kicked off for the first time, there’s one thing that brands today are having to focus on now more than ever— placing inclusivity at the forefront of the conversation. Inclusivity is becoming non-negotiable for consumers. million members.

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Keyhole.co

DECEMBER 22, 2020

These tools will allow you to listen to conversations and trends around your niche, and will help you identify the most influential voices around these topics. This can compel followers to buy the product or service to enjoy the same experience themselves. Use social media monitoring tools to find influencers within your niche.

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Sprout Social

JANUARY 4, 2022

Extra credit if you use a moderator to help facilitate person-to-person conversations throughout your live video—a step the network says can increase engagement as well as distribution. To future-proof fashion we need to embrace tradition. Users are twice as likely to buy something if they saw it in a YouTube video.

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Statistics Social Media Video Marketing 142

Keyhole.co

MARCH 28, 2023

Here are a few strategies that can help you achieve higher conversions and scale your eCommerce store. Source Hair Bello promoted its hair care and hair styling products in collaboration with fashion and lifestyle influencer Mariano Di Vaio. In turn, the brand could trace the number of conversions it gained through Mariano.

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Influencer Strategy Marketing Collaboration 52

Likeable

MARCH 10, 2020

Now, since this is streaming video, all the standard ad buys are available ( native, display, in-stream ), but that’s the easy stuff. so these brands would be delinquent in their duties as fashion industry leaders in leaving Twitch out of their marketing mix. Nike & Adidas. Some things just make sense.

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Brands Hosting Microsoft Fashion 79

Sprout Social

JUNE 14, 2022

Here’s an SMS marketing example from fashion brand Jenni Kayne, which includes a personalized coupon code and a direct link to their shop page: Transactional campaigns. Because these messages are so timely and relevant, they have a high open-rate and can be very effective in driving conversions. Emojis to increase engagement.

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