Webbiquity SMM

DECEMBER 12, 2018

You should be watching not just for @ or hashtag mentions, but to all instances where somebody drops the name of your company or product in conversations, on blogs, news websites. Such mentions may have different value—from signaling the interest in buying your product to expressing dissatisfaction with the way you do business.

Trends 166

Trends Marketing Influencer B2B 166

Webbiquity SMM

NOVEMBER 12, 2019

You don’t even know the conversations are happening. Per Sprout Social , “When customers feel connected to brands, more than half of consumers (57%) will increase their spending with that brand and 76% will buy from them over a competitor.” Your fans are advocating for your brand.

Brand Monitoring 155

Brand Monitoring Brands B2B Review 155

Webbiquity SMM

JULY 25, 2011

Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. If your potential customers can’t find you, they can’t buy from you. Why is web presence optimization important? The diagram above is meant to be comprehensive, to show all of the tactics that can be employed.

Reputation 173

Reputation Directory Social Bookmarking Diagrams 173

Webbiquity SMM

JUNE 17, 2014

He astutely notes that personas are often created as isolated individuals, with the connections between the different stakeholders who make up the B2B customer buying team left unexplored and unaddressed. The Forgotten Stars of B2B Lead Conversion by Business2Community.

B2B 219

B2B Strategy Marketing Metrics 219

Webbiquity SMM

MARCH 28, 2011

B2b buyers use social media tools throughout their buying processes, from problem-solving and how-to content in the initial research phase through product/vendor comparisons and customer experience validation. They rely on search and social media through the bulk of their buying process, and expect b2b vendors to be there.

B2B 190

B2B Social Media Comparison Discount 190

Webbiquity SMM

SEPTEMBER 9, 2013

. • Figure out where your prospective buys are looking, and be there. That is, the old SEO strategy of improving search ranking simply by building or buying lots of links from broad-topic web directories is no longer effective. Many offer pay-per-click or even pay-per-conversion options, so costs and results are controllable.

Directory 196

Directory SEO B2B Real Estate 196

Webbiquity SMM

APRIL 30, 2020

The key to getting more clicks is having relevant followers who are prospects to buy your products or services. This helps you know whenever an important conversation related to your niche goes online. Getting more followers is a top priority for every marketer on social media.

Instagram 159

Instagram Tools Hashtag Authentication 159

Webbiquity SMM

APRIL 29, 2013

Inbound marketers double the average site conversion rate of non-inbound marketers, from 6% to 12% total. And it works: • According to the report, “inbound delivers 54% more leads into the marketing funnel than traditional outbound leads.” ” • 82% of marketers who blog see positive ROI for their inbound marketing.

Report 185

Report Hubspot Marketing ROI 185

Webbiquity SMM

MAY 24, 2010

Because social media is fundamentally about conversations, the individual(s) behind your social media activities is often perceived as the public face of your company. The primary budget effect of social media marketing is to shift costs from media buying to labor. The real risk is in ignoring those conversations. Not really.

Social Media 220

Social Media Marketing Cost Guidelines 220

Webbiquity SMM

DECEMBER 16, 2010

Since you don’t want to take the chance of buying a sleeper however, or a book that’s inappropriate for the recipient, here are nine ideas—books reviewed on the Webbiquity blog this year. Stumped for that last-minute Christmas idea? Books make great gifts, and there’s still time to order for pre-Christmas delivery.

Social Media 188

Social Media Marketing Handbook Engineering 188

Webbiquity SMM

FEBRUARY 11, 2016

Showing your site’s security certificate in key areas of your site is a great idea as well, since new customers tend to need proof that will quell their fears before they buy. This way, you made the recipients actually read the email, increase the chance of conversion, and actually saved yourself from embarrassment.

Marketing 100

Marketing Sentiment Sysomos Campaign 100

Webbiquity SMM

OCTOBER 23, 2019

If you find companies that use software to create heat maps or to make A/B split tests, then you know they are very focused on conversion rate optimization and the user experience on their website. The good part is that you can buy access for just one month and cancel at anytime. How can you convince them to buy your product?

Software 107

Software LinkedIn Content management systems How To 107

Webbiquity SMM

MAY 23, 2011

While these other connections will never buy from you directly, they can certainly influence the marketing and direct business your way. Landing page conversion rates. Tactics (Primary). Blogging (a corporate blog is the center of most successful B2B social media programs). Blog visits and subscribers. Twitter followers. New customers.

B2B 190

B2B Social Media Case Study Study 190

Webbiquity SMM

DECEMBER 21, 2010

The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool. People want to buy from companies that are smart, helpful and responsive. Answer prospect questions.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

APRIL 11, 2011

It doesn’t always or even often lead to an immediate conversion action, but in the long term most certainly plays a significant part in “determining the organization’s destiny.&# Advertising is product- or service-focused: buy our product or service because it does A, B and C.

Metrics 176

Metrics Social Media Adwords ROI 176

Webbiquity SMM

APRIL 11, 2011

It doesn’t always or even often lead to an immediate conversion action, but in the long term most certainly plays a significant part in “determining the organization’s destiny.&# Advertising is product- or service-focused: buy our product or service because it does A, B and C.

Metrics 167

Metrics Social Media Adwords ROI 167

Webbiquity SMM

SEPTEMBER 16, 2013

Just as a college student may be able to cheat in a class by buying a term paper, or even test answers, the result is that the student didn’t really get the benefit of learning in the class, which will have long-term (if not also short-term) repercussions. Search Engine Visibility.

Metrics 195

Metrics Marketing Class ROI 195

Webbiquity SMM

FEBRUARY 4, 2013

. • “(Metrics should also) include brand awareness, Web site traffic, and thought leadership, but be sure that all of those goals are combined with real, hard numbers, such as leads, conversions, sales, and profit—not just soft feel-good measurements, such as impressions, clicks, sentiment, likes, follows, fan, or plusses.

Review 186

Review Marketing Metrics Meeting 186

Webbiquity SMM

AUGUST 23, 2010

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? For example, if John Doe clicks through to your website from a tweet and buys something, that’s easy to measure. Among social media pundits, the debate rages on.

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

FEBRUARY 2, 2015

This can help spike your reach and inject your brand into trending conversations. Showing the consumer you care about their well-being, regardless of whether they buy your product, is critical to developing a loyal fan base. He even caught the attention of President Obama!). Brands should also be using trending hashtags.

Social Media 100

Social Media Marketing Hashtag URL 100

Webbiquity SMM

FEBRUARY 16, 2011

And on the buying side, a study from the ITSMA revealed that “LinkedIn is used by 58% of the respondents to find information or to talk to colleagues about solutions in the context of a purchase. Nearly half of B2B marketers using social media view LinkedIn as an effective channel, while only one in three say the same of Facebook.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Webbiquity SMM

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. Prospects often don’t surface until much later in the buying process than they did just a few years ago. Addressing Changes in the B2B Buying Cycle.

B2B 190

B2B Strategy Marketing Buy 190

Webbiquity SMM

JUNE 14, 2011

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more. Buy his new book !

B2B 164

B2B Sentiment SEO Klout 164

Webbiquity SMM

JANUARY 2, 2013

Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). SEO drives traffic, but email drives conversions. At least on the B2C side, there is a disconnect between what marketers think consumers think is important and what consumers actually value. Visual.ly ).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

SEPTEMBER 4, 2012

As those headings suggest, this isn’t a book about “engagement,” conversations, shares, likes, followers or any other soft measures of social media success, but rather is focused on using social media to generate a high volume of qualified leads, the top priority of B2B marketers. .”

B2B 185

B2B Social Media Review eBook 185

Webbiquity SMM

DECEMBER 30, 2014

Drew Williams presents the concept of the “engagement ladder,” which helps map marketing content to all phases of the buying decision process, from solution education (such as analyst reports or industry studies) through vendor education and vendor consideration to decision support (e.g., by HubSpot.

Content 193

Content Tips Marketing B2B 193

Webbiquity SMM

MAY 23, 2017

They effectively use content to establish subject matter expertise in this area and to build a community of like-minded people who can share and add to the conversation in order to become a thought leader in this space. Including a video on your landing page can increase conversion rates by 80%.

B2B 198

B2B Strategy Marketing Microsoft 198

Webbiquity SMM

FEBRUARY 10, 2015

Yet 93% of shoppers’ buying decisions are influenced by social media- because 90% trust peer recommendations. 31% included conversion rate optimization. B2B purchasing decisions in general are taking longer and involving more people on the buying team. But 71% of B2B buyers who see a personal value will buy a product.

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

JANUARY 9, 2012

These Two Twitter Clients Are The Best Conversation Agents for Digital Marketers by iMedia Connection. However, marketers do have a preference when choosing their conversation agent,” Courtney Wiley reviews her two favorite Twitter clients. 15 Useful Twitter Tools for B2B Social Media by Social Media B2B.

Tools 201

Tools Twitter Tips B2B 201

Webbiquity SMM

JANUARY 19, 2011

Social Media Affecting BtoB Buying Behavior by The Proactive Report. Sally Falkow reports research on new influences in the B2B buying process (e.g.,

Tips 179

Tips Press Release Reputation B2B 179

Webbiquity SMM

DECEMBER 9, 2014

The more targeted the people you can drive to your website, the higher the conversion rate will be. Sure, the number of visitors you’ll drive may not be as large, but the people you do reach will be much more likely to share your content with other enthusiasts, interact with you and perhaps even buy something! Honest Marketing.

Reddit 188

Reddit Marketing Curation How To 188

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Social Marketing Lifts Organic Conversions by MarketingSherpa. ** 5 Stars. In this must-read post for anyone in B2B marketing, Courtney Wiley reports that “the B2B buying process is fundamentally changing.&# by MediaPost Search Blog.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

JANUARY 3, 2011

The naked (conversation) facts by conversionation. Erika Napoletano channels fashion authority Tim Gunn to provide style tips for bloggers, such as “SEO is not the new black&# (“you don’t have to optimize every piece of content you create) and “conversation never goes out of style&# (embrace comments).

Tips 176

Tips Sysomos SEO WordPress 176

Webbiquity SMM

MARCH 26, 2012

Rand Fishkin recently devoted 1,700 words to the topic of conversations about the industry’s nomenclature and inspired nearly 170 comments, all with no mention of WPO. Krista LaRiviere (see below), a co-founder of gShift Labs , is one of the few bloggers who have embraced the term.

Tips 183

Tips Reputation SEO B2B 183

Webbiquity SMM

JANUARY 31, 2011

The author makes an intriguing case, but I’m not sure I buy it (particularly given that he follows over 1,300 people on Twitter). Active interacting with others, engaging in conversations, and linking to valuable content.&#. Then again, do you really need more followers? How to Do Lots of Other Things on Twitter.

Tools 193

Tools Twitter Tips Hubspot 193

Webbiquity SMM

AUGUST 2, 2010

As advertising is increasingly looked upon with skepticism if not simply tuned out, it’s becoming increasingly difficult to buy your prospects’ attention; it has to be earned. The book will explain why old-school broadcast practices are waning and new conversational methods are on the rise. This is the way it should be.

Report 174

Report Social Media B2B GPS 174

Webbiquity SMM

JANUARY 13, 2015

Jayson DeMers details seven factors to consider when determining where to focus social media marketing efforts (such as conversions and customer value: “Do visitors bounce immediately off your page, or are they reading your content, amplifying your message and becoming customers?

Social Media 100

Social Media Marketing B2B ROI 100