Waxing UnLyrical

SEPTEMBER 26, 2012

Traditionally this includes ads, SEO and direct marketing buys. Obviously, this topic gets considerable conversation in Marketing in the Round (which I co-authored with Gini Dietrich ). Earned occurs where an customer, individual or media outlet mentions your brand in some form.

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SEO Publishing Organization Meeting 246

Waxing UnLyrical

APRIL 8, 2013

… but whatever it was, it led to an extremely fun and engaged conversation. A1: Buying cycles tend to be longer between B2C and B2B too, reflecting need for different benckmarks and altered metrics. Sandra Fathi (@sandrafathi) April 2, 2013. John Trader (@John_Trader1) April 2, 2013. So far so good.

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B2B Consultant Flickr ROI 207

Waxing UnLyrical

OCTOBER 24, 2016

I create the best context and strongest content to propel my clients past the competition right into the conversations, minds, and hearts of their stakeholders. I work at a large nonprofit and part of the challenge is getting everyone to understand what I do and to get buy-in from them.

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Delicious Banking Sports Education 100

Waxing UnLyrical

MARCH 23, 2011

Anyway, while Business Administration professor Ronald Camp and I decided that his topic should be about the benefits of male and female leadership, it was our pre-filming conversation about the differences between managers and leaders that struck me. I thought all managers were leaders. Apparently not.

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Flickr Film Energy Conference 168

Waxing UnLyrical

MARCH 11, 2016

Conversions & engagement r good options #measurepr. shonali A4: Depends on how much buy-in you have. As did Aidan Lukomnik : A2) #Impressions should be called “people that kinda, sorta, sometimes, maybe, possibly see your story” #measurepr. A3: The C-suite cares about the bottom line, so should you.

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Meeting Comparison Banking Retail 100

Waxing UnLyrical

AUGUST 4, 2011

As PR and marketing professionals, it’s our job to know that a well-crafted message does two things: gets the attention of our intended audience, and persuades our audience to take an action (buy, click, or share something). Find your audiences where they are, and join the conversation. Consider these tips for crafting your message: 1.

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Insurance Price Campaign Flickr 240

Waxing UnLyrical

MAY 15, 2018

A majority of respondents, 55% in total, said they are currently employed full-time but would be open to having a conversation regarding a new and/or different role. As this survey was conducted with subscribers to the Job of the Week newsletter, it only made sense to also poll them on their interest in moving on to a new role.

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Survey Industry Newsletter Press Release 185

Waxing UnLyrical

APRIL 22, 2015

Guess which got more conversions? And engaged readers do one important thing much more than bored ones – they buy. Use simple, conversational language – just like you’re talking to a customer sitting across the table. With content length, he tested his own homepage. The 1,292-word home page won by 7.6%! Make use of white space.

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Waxing UnLyrical

OCTOBER 6, 2011

When you dig even deeper into the demographics, it becomes obvious that a lot of the prime audiences for my dad’s business — the people most likely to buy used furniture in quantity — aren’t spending their time on Twitter. Start the conversation as soon as possible.

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Social Media Platform Tips MySpace 203

Waxing UnLyrical

MARCH 4, 2013

The one thing that everyone noticed, and commented on – and was our aim with the conference – was the high quality of interaction and conversation between everyone in an extremely intimate space. Because the conversation by then had moved on to other elements. That is what is lacking from most conferences these days.

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Waxing UnLyrical

JULY 13, 2016

Studies often tell us the more engagement consumers have with a company, the more they will buy. They make someone feel good, but do nothing for the company’s bottom line. Find a way to measure engagement instead. Just like for-profit businesses, non-profits should be measuring too.

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Metrics Advertising Campaign Education 100

Waxing UnLyrical

MAY 15, 2011

Microsoft buying Skype? Why: like Justin said, I too thought we were done having this conversation, but apparently some people still need to be reminded about what does/doesn’t work in online behavior. Why: it’s only recently that people have started bantering here on WUL. by Jeff Pulver.

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Microsoft Flickr Social Media Buy 139

Waxing UnLyrical

MAY 30, 2011

Ideas like Color , which wouldn’t have cleared seed-level funding a year or two back, spent $350,000 solely on buying a new domain ! It doesn’t really take more than a few conversations to figure out the genuine players amongst the fringe ones. The Guru is dead, long live the Guru. Do you too?

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Startup Social Enterprise Flickr Social Media 172

Waxing UnLyrical

AUGUST 19, 2015

In the Dictionary of Measurement and Evaluation , an AVE is defined as a “discredited output score that suggests an equivalent cost of buying space devoted to editorial content.”. To learn more about public relations standards and get involved in this important conversation, please visit the Institute for Public Relations Standards website.

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Waxing UnLyrical

AUGUST 29, 2010

This assumes that while I was sipping my morning tea on my deck, Back Yard Squirrel hasn’t chucked an acorn or several my way to brain me into buying a new bird feeder he can get into. I hope I will be on my way to Luray Caverns. He broke the last one. Cheeky little booger, isn’t he? pts Settings. Wanna Subscribe?

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Travel Postrank Tourism Blogroll 125

Waxing UnLyrical

DECEMBER 28, 2010

And as this story is told over and over again, that people will use our services, buy our products, donate to our causes, etc. Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments.

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Class Creative Commons Postrank Flickr 237

Waxing UnLyrical

FEBRUARY 5, 2011

Sure, it’ll be seen by millions of people, but who knows if they have any impact and actually propel people to use those services/buy those products? .&# Frankly, it seems absolutely ridiculous to me that companies are paying $3 million for the chance to get one ad – ONE – aired. pts Settings. Wanna Subscribe?

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Class Postrank Comments Tourism 124

Waxing UnLyrical

OCTOBER 27, 2010

The smart brands kept their chips in: they stayed in the game with different messages, new incentives and, ultimately made themselves part of the conversation. Its like buying a car without test-driving it.or, to your point, building a website without giving it a usability spin. I can go into other examples, but… you get the point.

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Class Creative Commons Postrank Flickr 179

Waxing UnLyrical

AUGUST 25, 2010

I figured the resulting selection of additional ecards (you’re limited in your selection if you use the free service) would more than offset what I would otherwise pay to actually buy a card, mail it to someone, etc. I also now use Plaxo to make and send our own holiday cards , which has cut down significantly on holiday postage.

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Plaxo Products Tools Class 251

Waxing UnLyrical

DECEMBER 16, 2015

While we all boldly buy into that thinking, in the back of our minds we’re asking, “How in the world can we get it done?” Another way to change how you think is by inviting people with different perspectives and backgrounds to the conversation. One of the things I hear leaders talking about more frequently is innovation.

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Tips Project Industry Process 80

Waxing UnLyrical

DECEMBER 4, 2010

Buying whose life back, exactly? It took me a while to realize that this clocks up the total amount donated both to buy back the celebs’ digital lives (I feel nauseated just writing that), as well as those of regular Joes and Jills who’ve been inspired to “sacrifice&# their own DDs as well. pts Settings.

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Class Campaign Klout Influencer 233

Waxing UnLyrical

JANUARY 7, 2011

Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. Interestingly enough, I had a conversation with a business associate just a few days ago about exactly that subject.

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Class How To Health Care Comments 207

Waxing UnLyrical

JULY 26, 2018

Quantitative data is more direct, telling you with hard data that one topic is performing better than another for a variety of metrics, such as inbound traffic, engagement, conversions and more. Instead, you’re more likely to have success with larger ad buys – either on traditional or social channels. You didn’t get executive buy-in.

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Campaign Content How To SEO 165

Waxing UnLyrical

OCTOBER 17, 2019

If you have Conversion Goals setup in Google Analytics, you will also see how many conversions occurred from each referring site. Hopefully, this guide has shown you how to demonstrate the success of your PR campaigns without having to buy yet another piece of software. your bounce rate. pages per session.

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Metrics Analytics Google Press Release 173

Waxing UnLyrical

OCTOBER 28, 2011

Conversely, if you’re a huge Kim Kardashian fan (God have mercy on your soul), and I told you to not do a single thing to support that (IMHO) heinous excuse for a family empire, would you really listen to me? He also made it clear that he doesn’t buy into this, and that we are living in a “very, very weird world.”

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Klout Delicious Influencer Flickr 193

Waxing UnLyrical

JANUARY 26, 2011

For example, if Starbucks buys a “sponsored story&# ad, the status of a user’s friends who check into or “like&# Starbucks will run twice: once in the user’s news feed, and again as a paid ad for Starbucks. When you check in to a place on Facebook; 3. Click here to try reconnecting the live stream. | pts Settings.

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Class Facebook Privacy Public Domain 268

Waxing UnLyrical

MAY 3, 2011

For Mother’s Day last year , I didn’t buy my mother an expensive gift, or take her out to dinner, or do any of the things that would, no doubt, make a lot of marketers and companies happy. That’s her, on the right. Ain’t she pretty?!). It’s not that I didn’t want to do them.

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Conference Education Project Conversation 185

Waxing UnLyrical

JANUARY 25, 2011

It’s a marketplace for buying and selling handmade products. Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. Click here to try reconnecting the live stream. |

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Class Policies Flickr Comments 215

Waxing UnLyrical

SEPTEMBER 27, 2010

If AT&T offers to buy your handle and everything that goes with it, will you sell out? Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. Absolutely!

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Wireless Class Feed Feedly 185

Waxing UnLyrical

OCTOBER 19, 2015

How to Leverage Storytelling to Increase Your Conversions. Their perception of you will determine whether they’ll read your content, comment on your blog posts, refer others to your blog, hire you, or buy from you,” says Neil Patel as he explains how to make your content stand out.

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Hubspot Consultant Blogger Travel 100

Waxing UnLyrical

APRIL 2, 2016

Element #4: Conversation. Raise your hand if you’re tired of being told to “join the conversation!” Because for all their sophistication with social media platforms, it amazes me how many brands don’t actually participate in conversation, yet expect their constituents to lend them their ears.

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