Social Media Strategery

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Customers Don’t Want Ads, They Want a Conversation…Just Not the Conversations You Want to Have

Social Media Strategery

Somehow I don’t think these are the conversations consumers are looking for from brands. Fast Company just published another article discussing how customers are no longer satisfied just with good products and services or low prices – they want collaboration and conversation from brands. It’s about transactions.

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Social Media Could Have Transformed Marketing — Instead, It Amplified Its Flaws

Social Media Strategery

In 1999, Rick Levine, Christopher Locke, Doc Searls, and David Weinberger said the Internet would turn markets into conversations, audiences were actual human beings, and companies would come down from their ivory towers to create meaningful relationships. These platforms were for conversations with constituents in real time.

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How a Social Media Evangelist Became a Social Media Realist

Social Media Strategery

You can buy thousands of Facebook likes. The only thing that made me happier than seeing a senior executive read an unfiltered feed about their organization and start participating in the conversation was seeing those conversations manifest themselves in actual changes in how the business operated.

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Agencies Should Start Thinking More Like Consultants

Social Media Strategery

As a result, I tend to get involved in conversations or meetings I may not technically be getting paid for. They were buying our consultants’ specialized expertise, unique experience, or both. In the agency world, though, our clients tend to buy the stuff our people produce. The who was more important than the what.

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Pay to Play: Seven Ways Social Media is Getting More Expensive

Social Media Strategery

Sure, there aren’t usually any hard costs required to set up social media accounts, but someone is still had to create the content, engage in the conversation, monitor and manage those conversations, etc. Monitoring, filtering, and analyzing conversations. Increasing reach.

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The Many Roles of an Internal Community Manager

Social Media Strategery

Let’s take a look at the many hats of the internal community manager: Referee – When someone posts a link to a political article and the conversation is starts to devolve into partisan name-calling and vitriol, guess who gets to be the one to steer the conversation back toward professionalism and healthy debate?

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PR Pros: Start Thinking Bigger Before It’s Too Late

Social Media Strategery

Stop talking about hits, placements, and impressions and start talking about share points, aided and unaided awareness, conversions, leads, and sales. Some of us have added things like social media, content marketing, media buying, and SEO/SEM to our resumes to try to stay ahead of the curve but these are short-term, tactical solutions.

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