Small Business Mavericks

JULY 23, 2012

If you know, for instance, that your Buy Now button is the least viewed part of your web page, then you can move your Buy Now button to a more viewed area of your landing page. But if no one is seeing the Buy Now button, then they for sure won’t click it. Maybe your call to action isn’t strong enough.

Conversation 105

Conversation Analytics Study Buy 105

Small Business Mavericks

JANUARY 6, 2014

Why should anyone buy from you? If you are selling a product, tell them to buy and give them a way to do it. Small Business Internet Marketing call to action content conversions landing pages opt-in Unique Selling Proposition' If you can’t answer that question, don’t go any further.

Small Business 119

Small Business Newsletter Buy Campaign 119

Small Business Mavericks

DECEMBER 27, 2012

Either include the Buy Now button on Facebook or link to the conversion page. Drive traffic back to your newsletter subscribe page to increase your subscriptions. If the article includes a call to action, give readers the shortest route possible to take the action you want them to take. Keep it short.

Social Media 121

Social Media Newsletter Social Networking LinkedIn 121

Small Business Mavericks

MAY 6, 2015

If your budget doesn’t have room for both, make sure you focus on what you want to accomplish for your brand: both boost brand awareness, but content will boost SEO and conversions while native ads encourage social engagement. benefits of content marketing are increased organic rankings, optimized conversions, and brand awareness.

Research 70

Research Advertising Content ROI 70

Small Business Mavericks

MAY 27, 2012

Conversations often mention that Google doesn’t like to see every link being a keyword, yet this seems to be glossed over or totally ignored when discussing link strategies. Perhaps its time to revisit this particular issue in regard to inbound links.

Strategy 98

Strategy Engineering URL SEO 98

Small Business Mavericks

JANUARY 17, 2013

If you are selling a product, you have to have the Buy Now button in the right place and make it visible. Converting Your Ideal Customer. After you’ve attracted your ideal customer to your website, you then have to have strong calls to action. If you are selling a service, you make your phone number prominent.

Content 101

Content How To Buy Organization 101

Small Business Mavericks

JULY 23, 2014

After all, businesses need is to know what people will buy, right? Sure, our guesses are based on data, but that data still isn’t like an actual conversation and it has far less influence than a person’s thoughtful input. If you answer the comments quickly, a conversation happens.

Comments 93

Comments Focus Group Small Business Notification 93