Janet Fouts
JULY 24, 2017
We did the research, so why aren’t they buying? Do you buy a book because of the emotion it’s cover evokes? When the buying decision actually occurs, we are likely to choose product A because it is RED and red makes us feel good. Be a fly on the wall without an agenda of changing the conversation. over product B.
Janet Fouts
SEPTEMBER 16, 2019
We did the research, so why aren’t they buying? BUT when the buying decision actually occurs, we are likely to choose product A because it is RED and red makes us feel good. Understanding how emotion comes into play in buying decisions can be extremely useful when listening on social media sites. over product B.
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Janet Fouts
FEBRUARY 12, 2014
Do they just walk up to someone at random on the street and say “Hi, my name is Jill and you’ve GOT to buy this product!” Let’s think for a moment about how great– really great –sales people deal with initiating a sale. No, they never do that.
Janet Fouts
AUGUST 18, 2014
It may be you are talking to the founder of a business, a marketing or sales manager, customer service or a social media manager, but you’re talking to a person at the other end of that conversation. I recently had an issue with a purchase at Whole Foods market. No big deal really, but I expressed my disappointment online.
Janet Fouts
MAY 29, 2011
Basically Empire Avenue is a community (and I use that term loosely here) where members buy and sell virtual shares in each other in the hopes of getting rich in currency of the site, called “eaves&#. Discussions range from buy me! Join here , and help me get more eaves. Sure if you’re into stock trading and games.
Janet Fouts
DECEMBER 30, 2014
They’re not buying homes yet, they’re renting or living with parents. Of course older generations like Boomers have also adopted technology and social media to research before buying and that age group holds 3/4 of the nation’s wealth. Get to know them and engage them in real conversations.
Janet Fouts
MARCH 16, 2014
The other half (75% if you can stand it) is created on the fly through curation of relevant content, responding to news items and conversations discovered through social listening tools. Look for the people you want to talk to, then let the conversation guide you. Go with the flow the same way you would at a huge networking event.
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