Dave Fleet

MARCH 30, 2012

“The conversation” and “engagement” are just means to that end.” Let’s take an all-too-frequent conversation that agencies have with clients: the “we should be ‘in’ social media” conversation. However, by asking “why?” B: Fair enough.

Social Media 353

Social Media Loyalty Conversation Buy 353

Dave Fleet

MAY 28, 2020

At first I thought typing them up might provide some insights for other young pros who are starting out in this field, but as I reviewed them I realized I’ve had conversations about each of these things with clients within the last few months, so maybe they’re not so ‘beginner’ after all (or maybe I just am …). Question the brief.

Strategy 195

Strategy Social Media Committee Resources 195

Dave Fleet

MAY 28, 2020

At first I thought typing them up might provide some insights for other young pros who are starting out in this field, but as I reviewed them I realized I’ve had conversations about each of these things with clients within the last few months, so maybe they’re not so ‘beginner’ after all (or maybe I just am …). Question the brief.

Strategy 195

Strategy Social Media Committee Resources 195

Dave Fleet

APRIL 24, 2012

Her existing perception of the restaurant will affect the way I approach the conversation: If she’s been there and liked it : “Hey, want to go back to that great dim sum place you liked tonight?” For example, let’s say I want to go to a specific dim sum restaurant (yum!)

Buy 419

Buy Team Conversation Examples 419

Dave Fleet

OCTOBER 22, 2010

They have spent their resources on traditional media (including television, radio, direct mail, in-branch literature and outbound telemarketing) as well as leveraged their permission-based email program, search engine marketing and ad-buys on some well-known consumer sites (e.g. national and local newspapers as well as investment sites).

Reputation 342

Reputation Social Media Banking B2B 342

Dave Fleet

DECEMBER 2, 2010

I’ve shied away from this topic in the past, but after some interesting conversations I’ve had over the last few weeks I’m ready to weigh in. The PR person becomes a client, just as someone buying ad space is a client of the publication selling the ads. This means a shift in roles.

Blogger 371

Blogger Compete CPM CPC 371

Dave Fleet

OCTOBER 5, 2011

Imagine going pitching a metric like “return on PR” The conversation might go something like: You: “We calculate Return on PR by looking at the revenue generated from PR against the volume of releases we put out…” Boss: “Get out.” Measurement should be activity-specific.

Influencer 321

Influencer ROI Metrics Klout 321