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Adam Cohen

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

JULY 12, 2010

Are they fickle with the brand of toothpaste they buy? Market research has a P&L that includes funds to buy that data, and the skills to sift through it to make meaningful hypotheses about it. Do they share opinions? Do they care what kind of car they drive? Do they use social platforms and if so, how often and why?

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Research Social Media Marketing Retail 265
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I Will Not Write About Old Spice

Adam Cohen

JULY 16, 2010

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge.

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