Social Media Strategery

AUGUST 18, 2010

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Social Media Integration in Higher Education Wed, Aug 18, 2010 Miscellaneous , Personal The following is a guest post by Jen Dryer , a current student at the University of Southern Indiana.

Education 135

Education Social Media Gov 2.0 Class 135

Adam Cohen

JULY 16, 2010

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge.

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Badge Disqus Web 2.0 Retail 201

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Here are ten social media tools that can aid you with crowdsourcing: Twitter It is already being used for many crowdsourcing efforts. One of the ways that Twitter has been used (other than listed above) has been by conferences like South by Southwest (SXSW) and Gnomedex. What do you think will be seen in 2010?

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Crowdsourcing scribd Ustream Social Media 192

Social Media Strategery

JULY 21, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 That’s what I said almost three years ago when Walton Smith and I started our social media practice here at Booz Allen. and the role social media is playing in the future of our government.

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Gov 2.0 Social Media Press Release Web 2.0 109

Convince & Convert

MAY 13, 2010

While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. Everyone says social media is a unicorn, but maybe it’s just a horse? Focus on how to be social, not on how to do social.

Social Media 151

Social Media Strategy Social CRM Consultant 151

Convince & Convert

JUNE 24, 2010

I’ve been thinking lately about why I got involved in social media. But as I pondered this connection, I realized that there was a portion of the advertising world that shared a lot of elements with social media – infomercials. The same is true in social media. But, I’m not.

Social Media 121

Social Media Strategy Social CRM MySpace 121

Justin Levy

JULY 11, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Reviews of Facebook Marketing Written on July 11, 2010 by Justin Levy in books , facebook , reviews , social media , video 3 Comments - Leave a comment! Thanks for taking time out of your day to come hang out here!

Review 193

Review Facebook Marketing Feed Reader 193

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. However, for marketers, a social media address is insufficient to manage that channel.

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Social Media Social CRM Strategy Consultant 123

Social Media Strategery

APRIL 27, 2010

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Government Use of Social Media – “In Addition to,&# Not “In Lieu of&# Tue, Apr 27, 2010 Government 2.0 Home About Me Speaking Legal-ese My Team Gov 2.0

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Gov 2.0 Social Media Web 2.0 Statistics 126

Convince & Convert

AUGUST 16, 2010

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters. The price is right, and if you hate them, you can bail out at any time.

Newsletter 114

Newsletter Social Media Alltop Social CRM 114

Social Media Strategery

FEBRUARY 18, 2010

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Social Media isn’t a Prerequisite for Open Government Fri, Feb 19, 2010 Government 2.0 I’m one of the leads for our social media/Government 2.0

Gov 2.0 125

Gov 2.0 Social Media Web 2.0 Wiki 125

Convince & Convert

MAY 4, 2010

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. Do you see social media participation as one of the hurdles businesses now need to successfully clear? Measuring social media is viable, but not obvious.

Social Media 116

Social Media Strategy Consultant ROI 116

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. The full 49-page study is full of interesting graphs and data morsels, but these are the 7 findings that I didn’t anticipate: 1. what shocks you?)

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Social Media Statistics Strategy Research 159

Convince & Convert

JULY 20, 2010

While alterations to search algorithms are helping to bring this to fruition, social media has been the real game-changer, placing the power of relevance distinction in the hands of the consumers. Package for Consumption Observe what types of content social media users are interacting with and where.

Social Media 139

Social Media Strategy Consultant Blogger 139

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Forrester Research shows that from 2009-2014, U.S.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

AUGUST 19, 2010

It punches a hole in the theory that social media and content creation success has to be a huge time commitment. As I’ve written several times, the people in your company responsible for email, and the people responsible for social media should be the same people.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process.

Social Media 147

Social Media B2B Strategy Consultant 147

Social Media Strategery

MAY 6, 2010

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media What Kind of Impact Has Social Media Had on Your Organization? One can’t measure the value of using social media in a government agency in sales or revenue.

Gov 2.0 72

Gov 2.0 Organization Social Media Forums 72

Convince & Convert

JUNE 7, 2010

link] [link] Hot In Marketing Delivering Happiness Delivers Indeed | Book Reviews | Social Media Consulting – Convince & Convert [link] [link] LoriBurke I want to win this book too. Sullivan RT @jaybaer: Should you buy the new book from @zappos – "Delivering Happiness"? Great story!

Social Media 119

Social Media Strategy Review Consultant 119

Convince & Convert

JULY 28, 2010

Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. .&# Buy your own product.

Social Media 148

Social Media Strategy Consultant B2B 148

Social Media Strategery

MARCH 1, 2010

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Grading Social Media Mon, Mar 1, 2010 Prof. In last week’s #SMCEDU chat, we discussed the issue of grading students in classes that teach social media.

Gov 2.0 91

Gov 2.0 Social Media Class Wiki 91

Convince & Convert

FEBRUARY 15, 2010

Social network connectivity is becoming the post-modern email newsletter. This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

SEPTEMBER 7, 2010

I wrote a post a while ago called Social Media Excellence and a Side of Fries about the importance of people to McDonald’s) As you might expect, UnMarketing is not your typical marketing and business book. link] UNcanny Insights From UnMarketing | Book Reviews | Social Media … | eBook Reviews [.]

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Review Social Media Social CRM Consultant 115

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Take a look at the company’s philanthropic endeavors and cause-related initiatives, especially in the area of Corporate Social Responsibility (CSR). Don’t be Shy.

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. What would you do?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Freelance Social Media

MARCH 23, 2009

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Google Voice and GrandCentral Great for Small Businesses by cinta5 on March 23, 2009 I signed up for GrandCentral last summer before they stopped accepting new accounts. Pretty awesome and very organized.

Google 118

Google Foursquare Disqus RSS 118

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

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Social Media Strategy Apple iPhone 113

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. With free membership open to all women, JaneNation combines social networking with opinion collection.

Social Media 125

Social Media Case Study Strategy Study 125

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works.

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Social Media Strategy Statistics Metrics 117

Justin Levy

JULY 1, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking The Growth of Demand Discovery Written on July 1, 2010 by Justin Levy in content strategy , guest post , marketing , marketing strategy 0 Comments - Leave a comment! Marketing has changed dramatically since the adoption of social media.

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Retail Fashion RSS Advertising 191

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. You might want to test this. • What about you?

Social Media 155

Social Media Radian6 Strategy SM2 155

Social Media Strategery

NOVEMBER 25, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Gov 2.0: conference, I, along with many members of the Gov 2.0 conferences, seminars, workshops, Twitter, and the blogosphere. Government 2.0 Miscellaneous Personal Prof.

Gov 2.0 120

Gov 2.0 Social Media Review Web 2.0 120

Convince & Convert

MARCH 10, 2010

The Best of Twitter 20 From the forward: I’m sitting in a ballroom in Indianapolis in September, 2008 watching Joseph Jaffe give a masterful presentation on social media transforming corporations, when I come upon the idea to interview him on Twitter. Also, thank you to the supremely talented Tzeyee Goh, who designed this eBook.

Social Media 116

Social Media eBook Strategy Social CRM 116

Convince & Convert

JUNE 3, 2010

link] [link] Elise Duplin What BP Can Learn from Umpire Jim Joyce | PR 2.0 | Social Media Consulting – Convince &Convert [link]. RT @intersection1: RT @jaybaer: The power of "I'm Sorry." " What BP Should Learn From Umpire Jim Joyce. 2 little word mean so much. link] sietsema Truth, or Consequences?

Social Media 156

Social Media Strategy Consultant Social CRM 156

Social Media Strategery

JANUARY 3, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media My Upcoming Social Media Presentations Sun, Jan 4, 2009 Prof. panel discussion at the next Social Media Club of DC meeting. Government 2.0

Upcoming 50

Upcoming Gov 2.0 Social Media Web 2.0 50

Justin Levy

JULY 11, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Reviews of Facebook Marketing Written on July 11, 2010 by Justin Levy in books , facebook , reviews , social media , video 3 Comments - Leave a comment! Thanks for taking time out of your day to come hang out here!

Review 124

Review Facebook Marketing Feed Reader 124