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It’s Time For Retailers To Raise Their Games-Five Quick Reminders

Direct Marketing Observations

According to a study from Accenture , comScore , and dunnhumbyUSA aimed at helping consumer packaged goods (CPG) marketers, visitors to CPG brand websites buy 37% more in retail stores than non-visitors to the brand site. Reward their loyalty and visits to the site. The static website is dead long live the static website.

Retail 152
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Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

The failure to listen can have the most negative consequences on brand engagement, loyalty and most important, online and mobile sales. As a result, buying habits and patterns may vary significantly depending on their country of origin and local community. Think in experiences, not channels.

Mobile 225
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Building Your Personal Brand with Pinterest

Kikolani

In fact, Pinterest is becoming so popular, that ComScore notes daily Pinterest usership has increased by 145%, since earlier this year. Creating brand loyalty. If people pin your products on Pinterest, chances are they may be bookmarking them to buy for later (as gifts for holidays or items for their special events).

Brands 118
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25 Compelling Reasons to Blog for Business Yesterday

Writtent Blog

This can feed into better brand recognition, which spurs loyalty and preference: Image credit: Blog Engage. In fact, it typically takes around 7 points of contact for a consumer to be ready to buy. Compelling Content Creates Multiple Points of Contact. Modern Consumers Are Always Connected.

Sysomos 88