Pam Moore
DECEMBER 7, 2017
It is content that delivers value, context and inspires the reader, viewer or listener to open, click, read, listen, share and even buy from you. CMOs at the largest technology organizations report that building content marketing as an organizational competency is 2nd most important initiative, only behind measuring ROI (IDC).
Buzz Marketing for Technology
JULY 2, 2008
I'm not sure I buy this. Gina Minks: Adventures in Corporate Education What Competencies do Knowledge Workers Need? Nobody cared about wikis until wikipedia came along. Over 50% or organisations in the UK are still on Internet Explorer 6 and I've come across some that restrict javascript and all cookie.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Direct Marketing Observations
JANUARY 19, 2010
As stated in Wikipedia, an RFP is: “is an invitation for suppliers, often through a bidding process, to submit a proposal on a specific commodity or service. this gets broader input and incorporates all departments from the start which will make ultimate buy-in that much easier.
Convince & Convert
JANUARY 18, 2024
Generative AI will make buying journeys even more unpredictable but it also provides marketing opportunities we have never seen before. This is where there’s an official site,gov page, Wikipedia (in most cases), etc. 2024 is going to be even more challenging and exciting. Where’s change, there’s also an opportunity.
Social Media Strategery
JANUARY 26, 2009
It’s the Wikipedia on a classified network, with one very important difference: it’s not anonymous. To everyone who has accurately represented themselves, they can see this as an opportunity to demonstrate their competence. In a public forum, Mr. Fingar stated, Intellipedia. It’s been written up. Guess what?
Sherrilynne Starkie
JANUARY 25, 2014
Photo credit: Wikipedia). I go to Dell to buy hardware, not words.”. In a Forbes survey of 2,259 people, those viewing branded content were 41 per cent more likely to say they would buy the product. “We ‘Ads That Can Compete With the Best Material Out There’: An Interview With Jay Rosen on the Future of Native.
Techipedia: Tamar Weinberg
MARCH 4, 2010
How does one small hotel possibly compete with these hotel franchises? They also were able to flex their muscles and throw around dollars to buy up all the valuable advertising and marketing opportunities. For the most part, you can’t buy Twitter followers or Facebook fans. Is it even possible? We can say that it is.
Expert insights. Personalized for you.
167 
Let's personalize your content