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Competing with Free

Direct Marketing Observations

Does giving stuff away for free make you eventually buy stuff? How do other companies compete when Nike, Gatorade and AE give stuff away for free? So how do you compete? Don’t give something away to sell something-you can’t compete with those that use that as a business model. But does free work ?

Compete 162
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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

Social proof is more persuasive when reviewers or influencers are viewed as competent or more acquainted with the industry or product category than the observer. 82% of your prospects seek recommendations from their friends and families before buying. You can’t buy great customer reviews (at least not legally or ethically).

comScore 299
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9 E-commerce Social Media Marketing Tips for 2024

Social Media Strategies Summit

84% of consumers say online communities directly impact how they feel about a business and whether they buy from and remain loyal to said organization. By allowing followers to control their browsing journeys in this way, Moto Machines prevents high bounce rates on its website (which, in turn, benefits SEO). Source: instagram.com 4.

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How to Buy a Website

Techipedia: Tamar Weinberg

Apart from a great how-to on starting up a site, it highlights the growing trend to buying websites rather than starting from scratch. By buying instead, you can get a proven website where you can focus on growing the site rather than getting than initial traction. Where to Buy. Work out a Valuation. It can be a tricky task.

Buy 140
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How Content Writing Can Improve Your Business

The Realtime Report

Regularly updating your content is an excellent method of remaining current and competing for your target market’s attention. Marketing and SEO content experts opine that about 75% of internet users never look more than the first page of Google results page.

Content 91
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6 Must-Do Strategies for Increasing Brand Awareness and Visibility

The Realtime Report

If you want to build your brand to compete with some big brand giants – think Coca Cola or Apple – you need to establish a strong brand awareness strategy. People need to be aware of your brand to buy your products and services. Consider this, 59% of shoppers prefer to buy from brands familiar to them.

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6 Must-Do Strategies for Increasing Brand Awareness and Visibility

The Realtime Report

If you want to build your brand to compete with some big brand giants – think Coca Cola or Apple – you need to establish a strong brand awareness strategy. People need to be aware of your brand to buy your products and services. Consider this, 59% of shoppers prefer to buy from brands familiar to them.