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Instagram Builds Shopping App to Compete with Amazon

Socialmedia.biz

In a bid to compete with online shopping services such as Amazon, the social media site Instagram is currently developing a shopping app of its own. In late 2016, the site had begun testing the waters with a shopping feature designed to allow products to be tagged into posts that could enable users to buy them.

Compete 102
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The Twilight renaissance: Why retailers need social media for trend forecasting

Sprout Social

It started online, and it marks a major change in the world of fashion. How social influences fashion trends. Social media has changed the way we consume information and naturally, that applies to fashion. 3 social-first fashion trends that made waves in 2021. outfits #fashion #friends #learnontiktok. ? Here’s why.

Retail 124
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How This Underwear Brand Won with an Anti-Black-Friday Social Campaign

Hootsuite

Slashing prices to make sales cuts straight into their bottom line — and with limited marketing budgets and resources, competing with big brands takes courage, insight, and creativity. The fashion industry produces an estimated 92 million tonnes of textile waste each year, and approximately 30% of clothes made are never even sold.

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10 metrics to track influencer marketing success in 2024

Sprout Social

They also enable you to effectively showcase the impact of influencer collaborations on the bottom line and secure buy-in for future campaigns. Home Depot, for example, partnered with the fashion blogger, The Mother Chick, to promote its products via tracked URLs.

Metrics 97
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How to analyze customer reviews for brand insights

Sprout Social

Think about it—if you want to buy a product or service, the first thing you do is look up reviews to see what other customers are saying about it. Price may be an important factor but product quality, after-sales service and how competing brands compare, are important too. Boost sales conversions Social proof is everything.

Review 126
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An Update on TikTok’s Self-Serve Ad Platform

Likeable

By “fundamentals,” we mean the core media metrics old-fashioned digital marketers (oxymoron?) Metrics like CPM, CPV, and CPC compete reasonably well. As of this moment, your buying options look like this: The auto-bids work. So far, we’re impressed. The fundamentals are there.

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4 Reasons the New Google Local Stack Sucks

Navolutions

Critics have complained that the stack makes it harder for up and coming businesses to compete, suffers from a bunch of UX flaws, and looks suspiciously like Google’s new Home Service Ads. If you run your own business, you’ve probably been tempted to buy a “better” domain at one point or another.

Google 100