Small Business Mavericks

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Is Link Buying Necessary?

Small Business Mavericks

» Is Link Buying Necessary? to incorporate link buying into your marketing plan. She says point blank that link buying is absolutely necessary in an “ultra-competitive&# niche. Secondly, I’d say that it’s the idea that you can compete in an ultra-competitive niche without buying links. Is it unethical?

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The Brick And Mortar E-commerce Advantage

Small Business Mavericks

If you run an off line retail shop and you’re wondering how you can compete with your online counterparts, well, don’t think you can’t. Encourage your customers to buy local – from you. You might actually have an advantage. Online-only stores have no way to take cash payments.

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Would An Online Presence Save Your Business?

Small Business Mavericks

At the same time, there has been a huge explosion in online buying by consumers. Many offline businesses blame their demise on this increase in online buying, however, those same businesses have not created any online presence themselves. You can’t compete with the online world if you’re not online as well.

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Three Areas Where a DIY Approach Doesn’t Save a Small Business Any Money

Small Business Mavericks

Successful small business owners take a cue from top Fortune 500 companies and stay focused on core competencies. You want the first impression to lead to a buying decision. People aren’t just buying your product or service. They’re buying why you do it. This is especially important if customers come to your business.

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Find Complementary Affiliate Products In Your Niche

Small Business Mavericks

Scour the affiliate networks, but don’t buy every sales pitch. Don’t choose products that compete with yours. Don’t just include products that are in your niche if they don’t solve a problem that your specific audience has. Search for high demand items at Amazon. Search Google for independent affiliate programs.

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Are You About To Lose Your YouTube Presence?

Small Business Mavericks

Can you imagine competing against the likes of Ashton Kutcher and Oprah Winfrey for attention? Can you imagine competing against the likes of Ashton Kutcher and Oprah Winfrey for attention? If you think this is no different than competing against the Big O and the Big A on Twitter, think again.

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PPC For Small Business – Are You Attracting The Wrong Traffic?

Small Business Mavericks

When competing for keywords, some business owners, especially those new to paid search marketing, head straight for the cheapest keywords. If you want to make a sale, you need to use keywords similar to those used by people wanting to buy. The problem is obvious – these sites are attracting the wrong traffic.