Buzz Marketing for Technology

FEBRUARY 15, 2012

Social data is becoming increasingly important in the new product development processes of many companies. Social data can also be invaluable in the media planning and buying process. Later, when launch is imminent, social channels are becoming a key factor in setting media and advertising strategies.

Process 205

Process Analysis Compete Data 205

Sprout Social

MAY 25, 2022

There’s a reason why more and more companies are linking their CRMs with social media management tools like Sprout. Data from the 2021 Sprout Social Index™ notes that the majority of people that follow a brand on social media intend to buy from them ( or buy again). Reports, white papers and other lead magnets.

Team 108

Team B2B Platform Analytics 108

Waxing UnLyrical

AUGUST 2, 2018

Instead of “We are an award-winning catering company” say, “Your guests will be wowed.”. Focus on the benefits of working with/buying from you. Here are three examples: Facebook is best for B2C companies that share short, consumable content (see below) and special offers or discounts for first-time buyers. Write like you talk.

Content 124

Content Brands Findability Marketing 124

Oktopost

MARCH 7, 2022

Social monitoring is the act of collecting the data centered around your brand, company, and products. Social listening also helps you keep tabs on the social media sentiment toward your company and products. Some years ago, while working with a SaaS company, we closed out our Friday with a press release from our biggest competitor.

B2B 155

B2B Sentiment Analysis Reputation 155

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Pam Moore

SEPTEMBER 11, 2019

If you are experiencing difficulty getting buy-in for your new digital, social marketing or other new media program, you are not alone. Many marketing leaders struggle with getting buy-in and/ or budget approval from their top leadership, board of directors or even peer stakeholders. 15 Tips to Zoom Your Brand (white paper).

Social Media 60

Social Media Training Template Templates 60

Webbiquity SMM

MAY 23, 2011

It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. How are B2B companies evaluating the results of social media marketing efforts? Views of company videos.

B2B 190

B2B Social Media Case Study Study 190

Writtent Blog

OCTOBER 24, 2013

In-depth white papers or ebooks with specific purpose. Content for leads who are ready to buy. Small and medium businesses take six months to a year before deciding to buy. This might include how-to videos, detailed white papers on how the product has served to help others, or fun facts about your company.

Content 68

Content Discount eBook FAQ 68

Webbiquity SMM

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They need a pipeline of companies that want to hire them to recruit on their behalf. They Buy Much Faster. By Peter Caputa. And they need a pipeline of candidates to fill those positions.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Oktopost

OCTOBER 10, 2022

For example, a company that shows branded content to its audience once per week is twice as visible as another company that only shows branded content to its audience every other week. The more visible you are, the less you’ll have to work to convince leads to buy from your brand. Partner with Like-Minded B2B Companies.

Brands 75

Brands B2B SEO Influencer 75

Hootsuite

MAY 31, 2023

Try using prompts like: Create a three-month social media strategy for an organic snack company. The company is active on Twitter, Facebook, TikTok, and Instagram. What are some creative ways our company can better showcase our products on social media? Repurposing content Looking to turn a white paper into an Instagram post?

Social Media 140

Social Media HootSuite How To URL 140

Techipedia: Tamar Weinberg

FEBRUARY 29, 2012

Because social media is largely personality-driven, a savvy entrepreneur can level the playing field against much larger competitors and establish his company as a widely recognized, credible source. Here are 20 social media marketing errors that send people running, that make them tune you and your company out. Disappointing offers.

Social Media 206

Social Media Brands RSS Publishing 206

Convince & Convert

OCTOBER 9, 2013

Because of this, far too many companies fail because they don’t keep their sales pipeline full of highly qualified prospects. Instead, I spend my time creating great content in the form of blog posts, white papers and helpful marketing and sales tips and techniques. They can buy from you or anyone else. Let’s be clear.

Content 141

Content Proposal B2B Meeting 141

Sprout Social

JULY 1, 2021

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO is the online practice of using various techniques – like keyword research and a page’s metadata – to reach the decision-makers of a company. B2B SEO has a few basic areas that differ from B2C SEO. What is B2B SEO?

B2B 122

B2B SEO Travel Hubspot 122

Webbiquity SMM

DECEMBER 11, 2013

Matthew Anton presents three dozen questions to ask when creating a content marketing strategy, from questions about the company’s business model (e.g., “Which products make up most of the revenue?”) Experts outline key content marketing trends for 2014 by The Guardian. 1: Content Marketing Week Starts Tomorrow!

Strategy 226

Strategy Content Marketing BuzzStream 226

Social Media Marketing

AUGUST 8, 2013

LinkedIn has launched new Company Page analytics for tracking follower growth, post performance and more. That media buy imbalance may change, though: Bloomberg reports that Facebook may feature 15-second spots by brands later this year, at the cost of between $1 million and $2.5 million a day.

Social Media 167

Social Media Nielsen Press Release News 167

Buzz Marketing for Technology

JUNE 15, 2009

I detailed a few ways that companies used to track lead generation such as: a unique 800 number in their white papers or a unique hotlink or email address embedded in their white papers. In a blog post a few weeks ago called - Why is measuring Lead Gen in Social Media so hard? -

ROI 109

ROI Social Media Syndication Embedding 109

Hootsuite

SEPTEMBER 16, 2022

As a result, the company counts 17,000 employees globally, with stores in over 40 countries. Alegria expanded the Acquire license to be company-wide. Source: Acquire White Paper. This means they can interact with customers during the buying, and crucially, the discovery process. Source: ATTITUDE.

Examples 96

Examples FAQ Insurance Retail 96

Webbiquity SMM

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Image credit: Ajax Union. Online Marketing. WPO, in contrast, has a broader focus on earned content (e.g.

AJAX 194

AJAX SEO Engineering Metrics 194

Twist Image

AUGUST 21, 2012

As if on cue, comScore (self-described as "a global leader in measuring the digital world and the preferred source of digital marketing intelligence" ) released a white paper last week titled, The Economics of Online Advertising , that looked at the state of online advertising. white paper. It is early.

Advertising 102

Advertising comScore Metrics Industry 102

Bill Hartzer

MARCH 29, 2012

As many marketing pros can tell other marketing pros or small business owners trying to encompass marketing into their plans, having both an optimized and engaging Facebook status can be quite profitable to their company. Search engines act kindly to relevant keywords, meaning your pages are more likely to get hits in the process.

Facebook 72

Facebook Marketing Small Business Advertising 72

yMarketingMatters

JUNE 22, 2012

TIP: Don’t ever, ever buy one! Offer an Awesome, Valuable Free Gift: Depending on your business, you may offer 20% discount, an eBook, a White Paper, 30-minute free consulting… 4. These people have willingly signed up to hear from you in the form of regualar email updates. This blog is all about how to do this.

List 257

List Organization Tips Newsletter 257

Twist Image

NOVEMBER 21, 2014

Companies can earn millions of billions of dollars in the short span of four months, and the markets will pound them for not performing better. Does the brand make it easy to shop and buy online. Can consumers not only shop your brand, but buy it on their own, in a simple way? white paper. It''s insanity.

Marketing 98

Marketing Apple Mobile Advertising 98

yMarketingMatters

JUNE 22, 2012

TIP: Don’t ever, ever buy one! Offer an Awesome, Valuable Free Gift: Depending on your business, you may offer 20% discount, an eBook, a White Paper, 30-minute free consulting… 4. These people have willingly signed up to hear from you in the form of regualar email updates. This blog is all about how to do this.

List 217

List Organization Tips Newsletter 217

Convince & Convert

APRIL 2, 2015

As a consumer, which would you prefer: watching a video of actor and martial artist Jean-Claude Van Damme do the splits between two heavy haul trucks moving in reverse, or read a white paper about the latest in motor vehicle steering mechanisms? The brand wasn’t targeting consumers, but transport companies.

B2B 60

B2B Marketing Microsoft Hubspot 60

Convince & Convert

AUGUST 3, 2012

Also, Steve is a revenue consultant for early-stage technology companies , and a trustworthy Canadian. When people research products and services they want to buy, where do they look? Facebook, Twitter (or other similar properties), blogs, user forums, reviews, [and/or] company websites?

Brands 114

Brands Twitter Facebook Research 114

Proactive Report

SEPTEMBER 12, 2009

The PR group layed a key role in helping determine which Dell customers to feature. “It is not just about how much you buy,” Brewitt said. “We What led to this bright idea? Listening to their market of SMBs. We want to get away from IT reviews only.”. What are they doing? They identified interesting, successful entrepreneurs.

Social Media 107

Social Media Case Study Small Business Advertising 107

Mindjumpers

JULY 27, 2011

Tweet Today, a white paper called “ The Social Marketing Funnel: Driving Business Value with Social Marketing &# has been published. At Mindjumpers, we work with Awareness and therefore we are also very happy that we have been able to contribute with our help to develop the white paper. The Social Funnel.

ROI 219

ROI How To Marketing Proposal 219

Convince & Convert

OCTOBER 2, 2013

These seven tips will create a powerful concoction that will be hard for any company, including media companies and your direct competitors, to compete with. Well, today , online auctions are just 10 percent of its total business — its payment and mobile business is half the company. Make Mobile Your Top Channel Strategy.

Crowdsourcing 131

Crowdsourcing Curata Mobile Content management systems 131

Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. So how are companies doing it wrong?

Social Media 161

Social Media Study Statistics Aggregator 161

Writtent Blog

MAY 24, 2013

Conduct online surveys and original research to generate unique and valuable ebooks or white papers. Company News' Look outside your industry and audience and write evergreen content! Beyond Lead Generation: How to Use Content for Sales Enablement, Lead Nurturing and Retention. What are your personal ways of using content?

Content 71

Content Marketing Loyalty eBook 71

Socialmedia.biz

APRIL 13, 2017

Your social media channels are a great place to build this kind of nurturing relationship , especially in the middle of the funnel, where our prospects move from “know” to “like” to “trust” on their way to “buy.”. Did you know 71% of the leads most companies generates online are wasted? Source: Prosenergy.

Social Media 63

Social Media Hubspot Cost Case Study 63

Buzz Marketing for Technology

FEBRUARY 23, 2009

Sure you can get someone in your organization to write a white paper for you that you can send to trade pubs, email out to existing clients, post to your website and buy keywords to point at it that drive you leads. But creating Thought Leadership is not so easy. At InformationWeek, the No. He has a B.A.

Real Estate 100

Real Estate Health Care Consultant Study 100

Twist Image

APRIL 12, 2012

This new type of toilet paper must stand out from the other toilet paper. Is it the toilet paper company's fault that other brands, products and services have all come to the same realization that they need to capture your attention - if but for a brief moment in time - to inform you that they exist?

Content 111

Content Vimeo Apple Curation 111

Stay N' Alive

JULY 10, 2011

Just ask any newspaper company. You quickly trust this company because they look like experts and they are so helpful. You check the company on Yelp. You can buy your own copy of Launch here. In a world where anything you want to know is just a Google search away, paying for information is a relic of the past.

Trends 99

Trends Instant Messaging Review Cost 99

Diva Marketing Blog

MARCH 23, 2009

For my money, one of the most effective tactics is using social media to position VIPs in your company as industry thought leaders. Businesses have been employing white papers for eons to set this in motion. By sharing knowledge, the company demonstrates expertise and the confidence to 'give' this power to their client.

B2B 56

B2B Strategy Applications Fashion 56

Laurel Papworth

APRIL 28, 2011

ChompOn Daily Deals Group Buying. White Paper: Value of a Facebook Fan - An Empirical Review. Still, it's interesting to see where companies are going with this, and how Facebook Likes (Fans) and Shares, and Twitter Followers and Tweets are being valued. From TechCrunch. Facebook Share $14. Facebook Like $8.

Facebook 110

Facebook Directory Statistics Review 110