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Why B2B Companies Need to Get Started with Facebook Live

Convince & Convert

However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business. When I speak with B2B companies about Facebook Live, they claim it’s only something for B2C companies and celebrities. I disagree.

B2B 228
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Digital Transformation Missteps: Analyzing Failures to Forge a Path to Success

Convince & Convert

Without the right level of engagement and buy-in from those who will be most affected by the change, even the most meticulously crafted strategies can falter. Proceeding without employee buy-in is the #1 mistake. If you take the time to build better buy-in up front, it leads to better change outcomes. But there is a better way.

Project 127
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3 Facebook Trends to Consider in 2020 Planning

Ignite Social Media

More Focus on Multiple Placements & Automatic Buying. This move – combined with the announcement of Campaign Budget Optimization makes one trend very clear: Facebook is going to increasingly push agencies toward multiple placements and automatic buying features in the new year. Want to learn more?

Trends 146
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Interview with SMSsummit Speaker Jadis Tillery, ikwe

Social Media Strategies Summit

Check out our interview with her in anticipation of the upcoming Social Media Strategies Summit for Higher Ed. I am a Consultant working with PE funds seeking to invest in businesses or directly with companies seeking to raise capital. Please briefly describe the structure of your team.

Education 205
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10 of the Best Brand Storytelling Campaigns of 2022

Social Media Strategies Summit

The lager brand could have simply said: “Put down your laptop and buy a beer.” Alphabet, Google’s parent company, has more than 150,000 employees. It’s a distinctly un-human company: its product is an algorithm that presents us with the information we want. Sign up for one of our upcoming social media conferences.

Campaign 304
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Has COVID-19 Killed Black Friday?

Ignite Social Media

This got our team thinking about the upcoming holiday season and how the key shopping days that most consumers rely on for purchases will be impacted. Recently leaked emails reveal that the company is now looking at October 5 th instead of July, setting the company up for a solid Q4 with key buying dates in October, November, and December.

Retail 177
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Get Ahead of the Holidays with Your Social Media Strategy

Ignite Social Media

Depending on your brand and your objectives, you should prioritize the upcoming holidays. Is Black Friday the biggest day of the year for your company? Is it to click through to buy a product online? Is it a new recipe that they can bring to the upcoming holiday party? Prioritize Your Holiday Focus & Messaging.