Direct Marketing Observations

NOVEMBER 23, 2010

Google has changed and redefined what search is for you, me and all the companies that rely on it for business. Looking back at MySpace, it almost looks like pre-Y2k web Dev. We use it for online transactions, travel decisions, job searches, purchases, research, and a dozen other activities. We will define it. doesn’t it?

Mobile 177

Mobile MySpace SMS Yahoo 177

Sprout Social

MAY 24, 2022

Ten-cent text messages, AIM chat rooms with your best friends and glittery MySpace pages with bulletin boards are just a few nostalgic elements from the early days of social media. According to Zendesk’s Customer Experience Trends 2022 report , more than 70% of customers expect conversational care experiences when they engage with companies.

Social Media 130

Social Media Marketing Social Media Management Issues 130

Convince & Convert

DECEMBER 9, 2013

Facebook today is very much a company responding to the short-term pressures of the stock market. As a result, they have worked furiously to develop ad packages that advertisers will buy so they can report the next “strong quarter.” That decline in user sessions is a huge risk to the company’s continued growth.

Facebook 150

Facebook MySpace Advertising Buy 150

Convince & Convert

DECEMBER 29, 2011

52% of Americans have a profile on Facebook, Linkedin, MySpace or elsewhere. 98% of super socials use Facebook, and 45% use MySpace). Among habitual social networkers, 43% follow companies on social networks, compared to just 25% of all social network users. Facebook is Where Consumers are Influenced about Buying Decisions.

Social Media 166

Social Media MySpace Statistics Social Networking 166

Convince & Convert

MAY 27, 2011

52% of Americans have a profile on Facebook, Linkedin, MySpace or elsewhere. 98% of super socials use Facebook, and 45% use MySpace). Among habitual social networkers, 43% follow companies on social networks, compared to just 25% of all social network users. Facebook is Where Consumers are Influenced about Buying Decisions.

Social Media 166

Social Media MySpace Statistics Social Networking 166

Waxing UnLyrical

OCTOBER 6, 2011

When you dig even deeper into the demographics, it becomes obvious that a lot of the prime audiences for my dad’s business — the people most likely to buy used furniture in quantity — aren’t spending their time on Twitter. Even MySpace is still in the running, for very specific demographics.

Social Media 203

Social Media Platform Tips MySpace 203

Ari Herzog

OCTOBER 8, 2010

With 500 million members, the easiest way for people to know about your company’s new products is Facebook. Forget what people tell you about MySpace being dead. Speaking of video, there are many companies that can help you create a viral video on YouTube so those views go up quickly. It’s very much alive.

Social Media 161

Social Media Tips MySpace Video 161

Buzz Marketing for Technology

JUNE 27, 2008

buy a link » SUBSCRIBE TO CIO. Are you involved in setting the direction for your companys IT budget or strategy? How To Create A Know-It-All Company. Heres how some companies convinced individuals to share best practices. operations for the company (and a recruiter himself), weeds out people who blame others.

Company 122

Company How To Case Study Mobile 122

Techipedia: Tamar Weinberg

JULY 15, 2009

If you’re looking at buying a product or utilizing a service, chances are you’re looking for the sentiment about that product or service as well. It’s incredibly easy for someone to put up a web page and show how much they like or dislike a company. Is MySpace marketing really worth it? How do you do #1?

Communities 170

Communities Marketing MySpace Yahoo 170

Convince & Convert

OCTOBER 20, 2015

But here’s why even a Jack Attack might not save the company from eventual MySpace-ization : Facebook is slowly strangling Twitter at every turn. Facebook buys Instagram, which becomes far larger. Twitter launches a one-click buy button. Twitter buys Periscope and builds it into a popular service.

Twitter 60

Twitter Facebook Microsoft MySpace 60

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care. It can instill faith that your customers have in your company. It can make all the difference in nurturing a positive perception of your company. Empower them.

Apple 154

Apple Twitter Forums Policies 154

Convince & Convert

SEPTEMBER 8, 2010

MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). MySpace used to be Janet, and now it’s LaToya – at best. MySpace used to be Janet, and now it’s LaToya – at best. But back to MySpace.

MySpace 136

MySpace Facebook Social CRM Consultant 136

Techipedia: Tamar Weinberg

MAY 18, 2010

Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. It finds your customers Companies using traditional marketing methods (e.g. Where are the people most likely to buy your products and services? It introduces your brand Is your company new?

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Techipedia: Tamar Weinberg

SEPTEMBER 13, 2011

Remember, you’re not on Facebook, Google+, or MySpace here – this is a social network for business professionals. Update your profile every few months to reflect changes in what you’re doing and how you’re doing it – especially if you’re changing roles within the same company or moving to another company.

LinkedIn 234

LinkedIn Tips Statistics Groups 234

Techipedia: Tamar Weinberg

MAY 12, 2010

Here are three examples of brands that appear to be taking this message to heart: Fandango.com Best-known as a portal for buying movie tickets online, the site is actually quite diverse in terms of its content offerings. Still not sure how to take action on this rule of thumb? Calling attention to social profiles? Fan ratings & reviews?

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

On top of that, let’s add all of the other social networks out there including Linkedin, Foursquare, Myspace, Friendster, Tumblr, YouTube and the list goes on. In my professional opinion, most companies, industries and organizations can benefit from a Facebook page. Who has time for this? Real Estate. Consider personal branding.

Industry 231

Industry Real Estate Social Media Travel 231

Sprout Social

NOVEMBER 18, 2022

Some companies still treat the social media team like Harry Potter in the cupboard under the stairs. But this misunderstanding–or more accurately, this lack of understanding–does real harm, both to the social media professionals on staff and the company as a whole. MySpace was started in 2003. So what should companies do?

Resources 100

Resources Company Social Media Team 100

Social Media Marketing

APRIL 8, 2011

Instead, it takes place while on the go, in transit, at the moment of opting to make a buying decision and also when actively pursuing business opportunities. Entrepreneurs may have initially seen social media - most notably MySpace, Twitter and Facebook - as a playground for the younger generations.

Wireless 162

Wireless Drupal SMS Mobile 162

Techipedia: Tamar Weinberg

AUGUST 11, 2011

Since I use social media to market my company, and myself, I personally am struggling with this feature. When Facebook came on the scene and slowly overtook MySpace, the majority of users weren’t engaging as often on any social networks. This way, if you want to only post family pictures, you can easily post to only your family circle.

Google 177

Google Hitwise Social Networking comScore 177

Laurel Papworth

APRIL 13, 2010

Collectibles buy an account and get special badges like the Pro badge above. Real World Events Music labels, film studios pay MySpace for record launches and Secret Shows. Social ads is the worst revenue payer in social media (MySpace make $2.17 Starbucks cups or TechCrunch gear and does a deal with those companies 2.

Twitter 99

Twitter API Badge SMS 99

Firebelly

JULY 22, 2010

I followed closely behind - buying my tires at another store a mile down the road. In my instance the company's policy, which is special to Firestone and not to the industry as a whole, stood in the way. The company was arrogant -- all but the social media manager who chimed in on my post. The service was questionable.

Social Media 188

Social Media Paid Search SMS Syndication 188

Kikolani

FEBRUARY 18, 2013

Social media is very much here, but as those at MySpace can tell you, it’s not always here to stay. After all, stumbling around through social media doesn’t reflect well on you or your company, it actually makes you look a bit foolish. This is a guest post by Uttoran Sen. Follow Your Target Market. Who are you selling to?

Trends 142

Trends Social Media Tumblr Campaign 142

Techipedia: Tamar Weinberg

JANUARY 19, 2010

3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. 4: Online Driven Companies – Social media can be used to drive traffic to online websites. I would add that social media has changed the game for companies. It’s rubbish traffic. Answers Yahoo!

Social Media 164

Social Media Yahoo Discount Training 164

Firebelly

JANUARY 7, 2010

Many companies now include Facebook and/or Twitter URLs in their ads, but Temper-Pedics latest Ask Me commercial is the first one that I have seen that tells people to ask their friends on Facebook and Twitter about their product before making a decision to buy. Google knows this and mattress manufacturer Tempur-Pedic, does as well.

Syndication 124

Syndication Paid Search SMS Social Bookmarking 124

Firebelly

JANUARY 27, 2010

Digitalia | Indianapolis Social Media Marketing « Youtube Tuesday: Lost Generation | Main | 5 Social Marketing Stories You Need To Read » January 27, 2010 Dentyne "Friend Request" Commercial: 60 Connections In Every Bottle Many companies now include a Facebook or Twitter URL in their television commercials.

URL 103

URL Paid Search SMS Syndication 103

Convince & Convert

JULY 20, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. It’s the same company that did the net promoter scores that kind of come up with a social media score that’s kind of parallel to that.

Digg 113

Digg Communities MySpace YouTube 113

Justin Levy

NOVEMBER 29, 2009

They think about the numerous news stories about pedophiles on MySpace ; don’t understand why you should tell people that you had pizza for dinner on Twitter ; and think that Facebook is only for high school and college students. That video really opened my eyes to how much we really are buying into social media. Enjoy the ride!

Social Media 133

Social Media Delicious Case Study MySpace 133

Convince & Convert

SEPTEMBER 22, 2010

If someone signs up to follow your company on Twitter, when you tweet will that person see it? Companies are trying to stay top-of-mind among their prior customers, and incentivize those customers directly or indirectly to spread the word to their friends and associates. Will they click on it to visit your offer/website/landing page?

Social Media 135

Social Media Strategy Social CRM Consultant 135

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. GetSatisfaction provides a way for companies to do that. This is a guest post from Shevonne Polastre, who wrote this article on behalf of TopHost.Gr , a Greek web host that offers shared hosting. Answers Yahoo!

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Jeff Esposito

MARCH 21, 2011

Over the past few weeks, I have seen chatter suggesting that Facebook fan pages will replace websites for companies and individuals. Stephen Haines of Facebook notes , “companies’ interactions with their customers could take place so often on Facebook that company websites would fall by the wayside,” but I am not buying it.

Facebook 49

Facebook MySpace Class Apple 49

Danny WhatMough

JUNE 30, 2010

Fact: social media isn’t right for every company. Most companies need to refocus or realign themselves to deal with it. Social media is a growing, developing medium, so there will be the Myspaces, Bebos and Second Lifes of this world that will not survive. This could be social media, but it might not be.

Social Media 69

Social Media MySpace Press Release Industry 69

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. The only effective feedback mechanism was the free market: people choose to buy something else, if the option existed.

Social Media 105

Social Media Marketing Digg MySpace 105

Firebelly

FEBRUARY 12, 2010

Despite regulations regarding disclosure of marketer-driven efforts, consumers may feel that whatever it is these people are receiving from companies positively influences their endorsements.

Feed Reader 100

Feed Reader Marketing Paid Search Startup 100

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. They also were able to flex their muscles and throw around dollars to buy up all the valuable advertising and marketing opportunities.

Hotels 245

Hotels Social Media Communities Discount 245

The Way of the Web

JANUARY 21, 2013

It was the same year Facebook launched for Harvard students, the year after the arrival of Myspace, and two years before Twitter arrived. And added it to my Amazon wish list, plus bookmarked it as a film to buy. Back in 2004, a film named Fröken Sverige was released, starring Alexandra Dahlströhm. In March, 2007, I joined Twitter.

Social Media 49

Social Media Film Retail MySpace 49

Convince & Convert

AUGUST 16, 2010

Ive founded 5 companies, and spent 15 years running digital marketing agencies. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Newsletter 114

Newsletter Social Media Alltop Social CRM 114

Convince & Convert

SEPTEMBER 7, 2010

I wonder how Stratten feels about companies servicing customers differently , based on their online influence? Heading over to buy it… Guest I really don’t want to be one of those people that trashes an author online but the thing I have never understood about Scott is the claims he makes all over the web.

Review 115

Review Social Media Social CRM Consultant 115