Webbiquity SMM

JANUARY 30, 2020

Once they recognize you, they are more likely to trust your brand, engage with your content, and buy your products and/or services. Social influencers have authentic audiences who trust their recommendations, which means that they can influence buying decisions. Get Your Timing Right. Connect with Shane on Twitter or LinkedIn.

Brands 159

Brands Airlines Hashtag Influencer 159

Webbiquity SMM

NOVEMBER 12, 2019

Original research reported here in How B2B Tech Marketing on Twitter is Changing showed that of nearly 400 B2B SaaS companies active on Twitter, just 23% responded to brand mentions in any way, and only 6% went beyond a simple “like.” It’s the digital media equivalent of flying blind. But failing to do it can be very costly.

Brand Monitoring 155

Brand Monitoring Brands B2B Review 155

Webbiquity SMM

DECEMBER 12, 2018

You should be watching not just for @ or hashtag mentions, but to all instances where somebody drops the name of your company or product in conversations, on blogs, news websites. Such mentions may have different value—from signaling the interest in buying your product to expressing dissatisfaction with the way you do business.

Trends 166

Trends Marketing Influencer B2B 166

Webbiquity SMM

OCTOBER 23, 2019

LinkedIn advertising is a powerful channel for any B2B company looking to reach relevant audiences based on their profession. How to extract a list of companies/websites using this software. The first step will for some be the hardest: finding the right software, where targeting their users make sense for your company.

Software 107

Software LinkedIn Content management systems How To 107

Webbiquity SMM

JANUARY 31, 2019

The alignment between your social media campaign and your brand / company goals and stated values. Without such a strategy, your company could very well be reaching the wrong people or posting about the wrong topics. Your company’s reputation is can be significantly impacted by its social media presence. Conclusion.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Webbiquity SMM

JUNE 30, 2011

Consultants and small business owners get the concept of personal branding , because in one-person or very small companies, one person is the “corporate&# brand. Third, while you can certainly buy many types of products from companies (e.g. Insurance is typically provided by large companies, but sold by individual agents.

Social Media 188

Social Media Brands Plaxo Insurance 188

Webbiquity SMM

JUNE 17, 2014

He astutely notes that personas are often created as isolated individuals, with the connections between the different stakeholders who make up the B2B customer buying team left unexplored and unaddressed. New Study Shows That Most B2B Marketing is Talking Past Customer s by Ideas@Work. The Myth of the Infinite Selling Universe by DemandBase.

B2B 219

B2B Strategy Marketing Metrics 219

Webbiquity SMM

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They need a pipeline of companies that want to hire them to recruit on their behalf. They Buy Much Faster. By Peter Caputa. And they need a pipeline of candidates to fill those positions.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Webbiquity SMM

MARCH 22, 2018

Facebook allows you to sell through your own page, which means your audience doesn’t even have to leave Facebook in order to buy from you. Facebook is the main channel of communication many companies have with their audience. In her free time, she advises small and start up companies on their social media strategy.

Tips 191

Tips Facebook B2B Review 191

Webbiquity SMM

MARCH 28, 2011

After all, four out of ten companies still ban access to social media sites from the workplace, and many more sharply limit its use. There is, so far, no b2b version of Yelp , and its unlikely there will be anytime soon, as many companies worry about the legal liability entailed in either endorsing or disparaging a specific vendor.

B2B 190

B2B Social Media Comparison Discount 190

Webbiquity SMM

JUNE 7, 2010

through co-creation and crowdsourcing ) and customer service ( Best Buy and Comcast for example) to human resources (outstanding HR tweeps: Sharlyn Lauby and Alicia Arenas ) and sales groups. The first is for the sales team to understand what their own company is doing with social media, and how customers and key influencers are responding.

Social Media 160

Social Media Crowdsourcing Technorati StumbleUpon 160

Webbiquity SMM

JULY 25, 2011

Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. If your potential customers can’t find you, they can’t buy from you. Crunchbase is an important place for any technology-related company to have a profile. Why is web presence optimization important?

Reputation 173

Reputation Directory Social Bookmarking Diagrams 173

Webbiquity SMM

SEPTEMBER 9, 2014

Worse, C-level executives who don’t use social media themselves are also much less likely to understand how to capitalize on the social media savvy and reach of their employees to benefit their companies. ” Expanding a company’s social presence through its employees’ networks requires some give and take.

Yammer 198

Yammer Policies Social Media Yahoo 198

Webbiquity SMM

MAY 3, 2012

Consumers are engaging with their favorite companies on Facebook, says Mashable.com. Once upon a time (like a year ago), having a mobile strategy was an option, and revamping your company website for mobile was very progressive. What does mobile mean to your company? What Can A Mobile Strategy Do For Me?

Mobile 180

Mobile iPhone iPad Training 180

Webbiquity SMM

SEPTEMBER 9, 2013

If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. Companies need to take a broader view of their overall online visibility and embrace a web presence optimization (WPO) approach.

Directory 196

Directory SEO B2B Real Estate 196

Webbiquity SMM

DECEMBER 16, 2013

Matt Baglia cites an infographic from SlickText.com that includes some interesting stats about the value of custom content, such as that “60% of consumers feel more positive about a company after reading custom content on its site,” making them more likely to buy from that company.

Content 201

Content Marketing B2B Journal 201

Webbiquity SMM

APRIL 29, 2013

60% of companies will execute some form of inbound marketing strategies in 2013 (and that’s likely understated; another 19% of marketers weren’t sure if certain tactics they use qualify as “inbound”). Companies spend, on average, about a third of overall marketing budgets on inbound tactics. •

Report 185

Report Hubspot Marketing ROI 185

Webbiquity SMM

MAY 23, 2011

It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. How are B2B companies evaluating the results of social media marketing efforts? Views of company videos.

B2B 190

B2B Social Media Case Study Study 190

Webbiquity SMM

APRIL 11, 2011

The better tools not only show who’s talking about your company and where, but also display sentiment analysis, trends over time, competitive share-of-voice, measures of influence, engagement and more. Put another way, it’s the opposite of search engine marketing (smart companies use both). Lots of people are outraged.

Metrics 176

Metrics Social Media Adwords ROI 176

Webbiquity SMM

DECEMBER 11, 2013

Matthew Anton presents three dozen questions to ask when creating a content marketing strategy, from questions about the company’s business model (e.g., “Which products make up most of the revenue?”) Experts outline key content marketing trends for 2014 by The Guardian.

Strategy 226

Strategy Content Marketing BuzzStream 226

Webbiquity SMM

APRIL 11, 2011

The better tools not only show who’s talking about your company and where, but also display sentiment analysis, trends over time, competitive share-of-voice, measures of influence, engagement and more. Put another way, it’s the opposite of search engine marketing (smart companies use both). Lots of people are outraged.

Metrics 167

Metrics Social Media Adwords ROI 167

Webbiquity SMM

FEBRUARY 16, 2011

43% of employees at the largest companies in the US use LinkedIn for professional reasons, compared to 11% on Facebook. And on the buying side, a study from the ITSMA revealed that “LinkedIn is used by 58% of the respondents to find information or to talk to colleagues about solutions in the context of a purchase.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Webbiquity SMM

APRIL 30, 2020

For example, LinkedIn is a platform for professionals, employees, and companies. The key to getting more clicks is having relevant followers who are prospects to buy your products or services. Every social media service has its pros and cons. Many of them are designed for a specific purpose and niche.

Instagram 159

Instagram Tools Hashtag Authentication 159

Webbiquity SMM

MAY 10, 2011

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. .&# It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). e-Strategy Trends ). eMarketer ).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

JUNE 20, 2011

With more than 80% of consumer purchases and 90% of b2b buying cycles now starting with search, this may be reason enough to embrace social media. And 93% of business buyers believe all companies should have a social media presence. Your buyers are there, and they expect you to be there as well.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Webbiquity SMM

JULY 23, 2013

Virtually all businesses can benefit from providing their company and contact details to the local versions of Google, Bing and Yahoo!, If you’ve got a highly visual product, use Flickr and Pinterest; if you can make video part of the mix, set up a company channel on YouTube and Vimeo. Four Worthwhile Link Sources. Purchased links.

Directory 194

Directory Types SEO Engineering 194

Webbiquity SMM

MAY 24, 2010

Because social media is fundamentally about conversations, the individual(s) behind your social media activities is often perceived as the public face of your company. The primary budget effect of social media marketing is to shift costs from media buying to labor. Social media is so easy we can hire an intern to do it. Not really.

Social Media 220

Social Media Marketing Cost Guidelines 220

Webbiquity SMM

NOVEMBER 12, 2012

Anything about your company or products that appears somewhere online—whether owned, earned or paid content—contributes to your web presence. Third-party content is often viewed as more objective and credible than company-produced content, making it critical to track, measure and share. Online Marketing.

AJAX 194

AJAX SEO Engineering Metrics 194

Webbiquity SMM

DECEMBER 21, 2010

Smart companies are providing social media support options and actively monitoring social media networks for brand and product name mentions. Using social media channels for customer support can both improve a company’s image—by demonstrating, publicly, responsiveness to customer issues—and reduce customer support costs.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

SEPTEMBER 16, 2013

Just as a college student may be able to cheat in a class by buying a term paper, or even test answers, the result is that the student didn’t really get the benefit of learning in the class, which will have long-term (if not also short-term) repercussions.

Metrics 195

Metrics Marketing Class ROI 195

Webbiquity SMM

AUGUST 23, 2010

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? For example, if John Doe clicks through to your website from a tweet and buys something, that’s easy to measure. Among social media pundits, the debate rages on. Share this on Bebo.

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

FEBRUARY 2, 2015

Examples : #TweetFromTheSeat by Charmin (the toilet paper company) and #SFBatKid (remember Miles, the 5-year-old kid who had cancer and wanted to become a superhero for a day? For instance, if you manage a skincare product company, linking to a page selling acne medicine won’t get you many visits. Not using visuals to drive engagement.

Social Media 100

Social Media Marketing Hashtag URL 100

Webbiquity SMM

DECEMBER 16, 2010

Since you don’t want to take the chance of buying a sleeper however, or a book that’s inappropriate for the recipient, here are nine ideas—books reviewed on the Webbiquity blog this year. Stumped for that last-minute Christmas idea? Books make great gifts, and there’s still time to order for pre-Christmas delivery.

Social Media 188

Social Media Marketing Handbook Engineering 188

Webbiquity SMM

FEBRUARY 4, 2013

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. Actually, SEM is used pretty often; in 2012, 64% of b2b companies and 73% of b2c brands used pay-per-click (PPC) advertising to drive leads.

Review 186

Review Marketing Metrics Meeting 186

Webbiquity SMM

FEBRUARY 11, 2016

Showing your site’s security certificate in key areas of your site is a great idea as well, since new customers tend to need proof that will quell their fears before they buy. Offer clear and user-friendly policies so that prospective customers understand the details of the transaction and they’re more inclined to part with their money.

Marketing 100

Marketing Sentiment Sysomos Campaign 100

Webbiquity SMM

FEBRUARY 28, 2011

. • Christopher Barger – Director, Global Social Media at General Motors. • Scott Monty – Digital & Multimedia Communications Manager at Ford Motor Company. Chemicals. • Kristina Bobrowski – Social Media Manager, Dow Corning. • Alison Buckley – Social Media Manager, Dow Corning.

List 155

List Twitter Brands Microsoft 155