Waxing UnLyrical

JUNE 5, 2013

This experience reminded me of a contract I held with a major cellphone company a few years ago. Even though the company was big and well-known, the job was not for me. It was my experience at this company that taught me that I prefer to work with small businesses. A fish you catch yourself tastes better than one you buy.

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Small Business Consultant Activities LinkedIn 277

Waxing UnLyrical

DECEMBER 1, 2011

I read an article in AdAge a couple of weeks ago that described the way the customer data market is set to change , due to new “personal data vault and brokerage” companies like Personal.com. If you grant access, the travel company might show you tour packages or destination ideas that match the data in your gem.

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Data Discount Travel Marketing 182

Waxing UnLyrical

SEPTEMBER 26, 2012

Just to sum up: Paid is anything the marketing department pays a media or other company for media placement of its message, brand, email or other form marketing. Traditionally this includes ads, SEO and direct marketing buys. Marketers often silo their marketing choices, and budget is a primary way they do that.

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SEO Publishing Organization Meeting 246

Waxing UnLyrical

NOVEMBER 2, 2017

Kristie noted why this is so important for companies to know and understand: A4: Smart companies realize buying power of females (of all ages) and depict them accurately and respectfully #measurepr. abxindex only company who could test 25K ads #measurepr. link] #measurepr. Angela Jeffrey (@ajeffrey1) October 12, 2017.

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Research Advertising Questions Communities 193

Waxing UnLyrical

NOVEMBER 8, 2011

People would still line up at midnight to buy the next amazing gadget that would change their life. The company can’t sustain its growth, and share price is based on future growth, not past results. For example, it costs only $14 to buy $1 of profits from Apple. There is, however, a huge danger with this strategy.

Case Study 187

Case Study Apple Study Brands 187

Waxing UnLyrical

MAY 27, 2015

A thought leader could be an individual or even a company that is thought of as the go-to authority in their specialized field. It understood, decades ago, that something powerful was on the horizon; long before buying organic was cool, or even a “thing.” The company continues to celebrate success. Steve Jobs. Ring a bell?

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Buy Flickr Apple Authentication 100

Waxing UnLyrical

AUGUST 2, 2018

Instead of “We are an award-winning catering company” say, “Your guests will be wowed.”. Focus on the benefits of working with/buying from you. Here are three examples: Facebook is best for B2C companies that share short, consumable content (see below) and special offers or discounts for first-time buyers. Write like you talk.

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Content Brands Findability Marketing 124

Waxing UnLyrical

JUNE 24, 2019

Consumers look to buy from those they trust. When you offer them an advance on a new technology or you ask them to help share how a company can improve (for example) cybersecurity, they are ready to engage. In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers.

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Influencer Authentication Survey ROI 237

Waxing UnLyrical

MAY 24, 2018

During the 2017 training camp, when offensive tackle Lane Johnson said he’d buy fans beer if the team won the Super Bowl, Bud Light stepped in and tweeted “Let’s make a bet. Win it all and the party is on us.

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Creative Commons Conference Sports LinkedIn 242

Waxing UnLyrical

AUGUST 10, 2016

For food and beverage companies, people will likely want to see what they’re consuming before they buy. For eCommerce companies, consumers will want to get a better idea of the quality and sizing of the product. Consumers want to know it all. Did you know 44% of customers research a product online before they purchase in-store?

Content 100

Content UGC Loyalty Hotels 100

Waxing UnLyrical

APRIL 29, 2016

Recently I’ve been getting a lot of pitches from companies wanting to “leverage” my “influence.” And maybe some of them even buy stuff. There isn’t one. ” That’s not surprising, since “influencer marketing” is the buzzword du jour.

Influencer 100

Influencer Banking Consultant Training 100

Waxing UnLyrical

JULY 12, 2013

So when I do write about a book, your foregone conclusion should be that I like it and I’m going to recommend you buy it. Take, for example, this paragraph: “I wrote this book as a reaction to the landslide of punditry that prescribes ‘make your company amazing’ as a strategic approach. Three things.

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eBook Case Study Resources Consultant 265

Waxing UnLyrical

MAY 17, 2013

When it’s good, it’s great; but when it’s bad, it can spell T-R-O-U-B-L-E for your company. What You Don’t Want Me Thinking When I Buy From You. Here are five posts looking at the importance of customer service (including its importance in public relations). Image: larryc (Smile) [ CC-BY-2.0 ], via Wikimedia Commons.

Wikimedia 192

Wikimedia Loyalty Consultant Resources 192

Waxing UnLyrical

MAY 4, 2016

When it comes to using humor in marketing, advertising and public relations, we often have to step back and answer a few questions before proceeding down a path of knock-knock jokes, current event inspired memes and company social media postings which could potentially make your mother-in-law cringe. Should I use humor if my company is B2C?

Marketing 100

Marketing B2B Meme Organization 100

Waxing UnLyrical

JANUARY 3, 2012

Facebook used to be the only company making money off Facebook (go ahead and laugh). Your customers don’t just need to know why they should buy from you. They need to know why they should keep buying from you, too. . Dumbphone users used to be cool (yes, they did!). Working at home used to be an oxymoron. What happened?

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Flickr Fashion Apple iPhone 177

Waxing UnLyrical

MAY 9, 2016

C3 (Content) Weidert Group Case Study: Fisher Tank Company. C4 (Conversation) Case Study: Best Buy Uses Twitter to Enhance Customer Service. C4 (Conversation) Case Study: Best Buy Uses Twitter to Enhance Customer Service.

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Case Study Study Training Collaboration 100

Waxing UnLyrical

JULY 13, 2016

But I am smart enough to realize that a company’s marketing, advertising and public relations efforts—my efforts—have a direct and attributable effect to the bottom line of my company. Perhaps more importantly, the measurements I use directly align with the business goals of my company. And how do I know that? Ummm … Why?

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Metrics Advertising Campaign Education 100

Waxing UnLyrical

NOVEMBER 1, 2012

= Two” Business Model: When you buy a SMAC! monkey, one will be given to someone with cancer (model to go into action the minute the company can financially sustain it). as a socially conscious, for-profit company. Yes, there is such a thing as conscious capitalism and I’m a big believer. “SMAC! Like TOMS, SMAC!

Startup 245

Startup Banking Research Campaign 245

Waxing UnLyrical

JUNE 19, 2013

For the most part, I don’t buy that. The recent Libya Build 2013 saw hundreds of foreign companies participating. We have been brought up to believe that Governments know what’s going on, that they have a plan, and that their actions can actually make a difference. And it’s not just Libyans who are getting on with things.

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Construction News Company LinkedIn 182

Waxing UnLyrical

DECEMBER 21, 2018

In what ways do you want the behavior of your audiences to change – their thinking, their behavior, their buying pattern? You may be lucky enough to have a budget in which you can hire an outside PR firm or consultants, which will go very deep in order to research your industry and your company prior to the strategy-development phase.

Strategy 220

Strategy Analysis Collaboration Small Business 220

Waxing UnLyrical

DECEMBER 23, 2011

This means that there will never be doubt over whether your organization (or client) is legitimately a nonprofit – you can simply point to the fact that you were able to acquire an extension that’s not available to for-profit companies. If you don’t work for a nonprofit but with one, ask them to sign it and pass it on.

Organization 165

Organization Communities Buy Groups 165

Waxing UnLyrical

JANUARY 4, 2012

This means that there will never be doubt over whether your organization (or client) is legitimately a nonprofit – you can simply point to the fact that you were able to acquire an extension that’s not available to for-profit companies. If you don’t work for a nonprofit but with one, ask them to sign it and pass it on.

Organization 174

Organization Communities Buy Groups 174

Waxing UnLyrical

JANUARY 25, 2016

Why: “Business owners need a strategy that will enable them to understand the value that they bring to the market, and to ultimately target an audience of buyers that will need and buy their products and services,” writes Dave Wakeman. ” asks Erin Gilbert. 10 Effective Mind Mapping Software Tools. ” 4.

Strategy 100

Strategy Consultant Software Campaign 100

Waxing UnLyrical

APRIL 10, 2012

The company offered an assortment of fortune cookies of all sizes stuffed with your own custom fortune. Let’s face it, most people buying Groupons are just looking for a good deal. Any thoughts on the once fastest growing company’s 15 minutes of fame? Image: Mash Potato via Flickr, CC 2.0. Wow factor. Why or why not?

Small Business 267

Small Business Flickr Upcoming Retail 267

Waxing UnLyrical

OCTOBER 31, 2016

As I’ve worked to evolve capabilities within my company, metrics has been really important to me. I love it so much I’m even more apt to buy Dove products just because of that campaign. (I Make me believe you (your company) is worth my time and interest. Also, I love the “cheat sheets” I got out of the course. Who inspires you?

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Authentication Delicious Campaign Course 100

Waxing UnLyrical

OCTOBER 6, 2011

When you dig even deeper into the demographics, it becomes obvious that a lot of the prime audiences for my dad’s business — the people most likely to buy used furniture in quantity — aren’t spending their time on Twitter. Double check if social media is even the best option for your target demographic.

Social Media 203

Social Media Platform Tips MySpace 203

Waxing UnLyrical

JUNE 24, 2011

I wanted to see what it was like for companies who didn’t have in-house designers. Crowdsourcing gives customers a simple, and often enjoyable, buying experience while providing them with a final product they are proud of. The design companies that can do the same will, no doubt, continue to compete. Adapting to survive.

Crowdsourcing 165

Crowdsourcing Compete Banking Startup 165

Waxing UnLyrical

DECEMBER 16, 2015

While we all boldly buy into that thinking, in the back of our minds we’re asking, “How in the world can we get it done?” If the connection is promising, you can acquire their company, as well as the talent. One of the things I hear leaders talking about more frequently is innovation. Innovation keeps you in the game.

Tips 80

Tips Project Industry Process 80

Waxing UnLyrical

APRIL 22, 2015

Business blog readers want value from, and personal relationships with, the companies they love. And engaged readers do one important thing much more than bored ones – they buy. Did you know people write more than 2 million blog posts each day , though just 40% of the world has Internet access? Drop the hype and fancy language.

How To 100

How To Hubspot Flickr Engagement 100

Waxing UnLyrical

FEBRUARY 5, 2011

Frankly, it seems absolutely ridiculous to me that companies are paying $3 million for the chance to get one ad – ONE – aired. Sure, it’ll be seen by millions of people, but who knows if they have any impact and actually propel people to use those services/buy those products? . “They’re just ads.&#

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Class Postrank Comments Tourism 124

Waxing UnLyrical

OCTOBER 27, 2010

Although not quite as simple as school’s fire drill, having a crisis plan serves the same purpose: to keep everyone in the company (including its reputation) safe. The "fire drill" idea seems like it would help many people and companies. Not everyone agrees with this… before it hits the fan, that is. Fire drills are important.

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Class Creative Commons Postrank Flickr 179

Waxing UnLyrical

JULY 26, 2018

Some come from sales teams, others from SEO professionals and a good handful come from executives who hear about a new trend and want their company to cover it. Do they want to invest in companies doing blockchain? Instead, you’re more likely to have success with larger ad buys – either on traditional or social channels.

Campaign 165

Campaign Content How To SEO 165

Waxing UnLyrical

DECEMBER 4, 2010

Buying whose life back, exactly? It took me a while to realize that this clocks up the total amount donated both to buy back the celebs’ digital lives (I feel nauseated just writing that), as well as those of regular Joes and Jills who’ve been inspired to “sacrifice&# their own DDs as well.

Class 233

Class Campaign Klout Influencer 233

Waxing UnLyrical

OCTOBER 17, 2019

In the same vein as Direct traffic, Branded Organic Search happens when people see your company in earned media and then do a Google search for your specific brand name. In this case, “ABC Company” is the branded search. Branded Organic Search. Seeing Organic Search traffic isn’t hard to do. These can be found under the “Queries” tab.

Metrics 173

Metrics Analytics Google Press Release 173

Waxing UnLyrical

AUGUST 29, 2019

Besides that, in 2018 alone, companies who went this route earned an average of 520% ROI. Another common trick for increasing followers on social media is through buying traffic. Because these are people just like us, we’re more likely to believe them when they recommend a brand. Engagement is Low.

Influencer 186

Influencer How To Sports ROI 186

Waxing UnLyrical

MAY 31, 2018

We’re just trying to protect you from risks you might not even realize exist—the kinds of risks that can cost a client or your own company a lot of money. These are “pay to play” arrangements: buy a ticket, you’re eligible to win. You know that giveaway ended up costing a lot more than they made on frozen food sales!

Creative Commons 179

Creative Commons Skills Influencer Hashtag 179

Waxing UnLyrical

JANUARY 26, 2011

For example, if Starbucks buys a “sponsored story&# ad, the status of a user’s friends who check into or “like&# Starbucks will run twice: once in the user’s news feed, and again as a paid ad for Starbucks. When you check in to a place on Facebook; 3. And if not, what’s the point?

Class 268

Class Facebook Privacy Public Domain 268