Social Media Strategery

SEPTEMBER 3, 2015

When you consider the cost, maintenance and storage requirements, buying things is kind of a pain. Brands in the home category have responded to this seismic shift the same way media companies responded to the shift in digital music – slowly and badly. Give customers the ability to rent your products directly.

Library 50

Library Hotels Survey Startup 50

Social Media Strategery

MAY 11, 2012

come buy my stuff!! "Forgiveness is a valuable asset that you earn by consistently meeting customers' needs, but many companies don't have enough forgiveness stored up to recover from their miscues" It's Time for Advertising to Take a Lesson (Gasp!) from Public Relations. "They're They join them.

Brands 133

Brands Advertising Communities Buy 133

Social Media Strategery

OCTOBER 24, 2012

I just finished reading this article in last month's Fast Company where the CEO of Pinterest , Ben Silbermann, discusses how Pinterest got started, where it's at today, and what its future may hold. Just don't expect those thousands of people to actually do what you want them to do.

Communities 105

Communities Influencer Klout Construction 105

Social Media Strategery

JANUARY 20, 2014

To keep up with social networks’ efforts to monetize their massive online audiences, companies are allocating more resources to keep up. Likewise, expect more dollars to go companies such as Taboola and Outbrain that specialize in placing content where it’s most likely to be discovered. Increasing reach. Syndicating content.

Social Media 104

Social Media Compete Cost Syndication 104

Social Media Strategery

JANUARY 10, 2009

Development Social Media Why Social Media is Scary Sun, Jan 11, 2009 Best Of , Social Media As one of my company’s social media leads, I’ve had the opportunity to speak with a wide range of people about social media. Image Courtesy of Flickr user Ack Ook* buy-in , leadership , scary , social media , web 2.0 Government 2.0

Social Media 119

Social Media Gov 2.0 Wiki Web 2.0 119

Social Media Strategery

FEBRUARY 9, 2010

I recently read a fascinating article in the latest edition of Fast Company – “ A Problem Solver’s Guide to Copycatting.&# For example (from the Fast Company article ), “In 1989, the pilots of the Exxon Valdez ran it into Bligh Reef, spilling enough oil to cover 11,000 square miles of ocean. htttp://www.scarf8.net

Gov 2.0 94

Gov 2.0 Organization Sports Forums 94

Social Media Strategery

MAY 19, 2010

I had a great conversation recently with one the senior leaders at my company and he told me that’s the one thing that separates the good from the great. I want to buy XX, Original I hesitate to select which style more better.Hope your unique recommends. support strongly always! Lindsey Brothers Steve! Heroes At the Gov 2.0

Gov 2.0 79

Gov 2.0 Project Web 2.0 Forums 79

Social Media Strategery

SEPTEMBER 8, 2010

When the TSA rolls out an initiative like the IdeaFactory , developing and implementing the technology is the easy part ( disclosure: my company has supported the IdeaFactory project ). When the GSA implements the Better Buy Project , getting UserVoice up and running was probably one of the easiest tasks on the whole project.

Gov 2.0 114

Gov 2.0 Study Collaboration Project 114

Social Media Strategery

MAY 12, 2010

This “light bulb” discovery led me to the second step in my social media adventure—creating a program that would do the same thing for others on a massive scale (20,000+ employee company). I want to buy XX, Original I hesitate to select which style more better.Hope your unique recommends. support strongly always! Heroes At the Gov 2.0

Gov 2.0 101

Gov 2.0 Web 2.0 Wiki Sports 101

Social Media Strategery

OCTOBER 8, 2009

So, in your mind, the stock exchanges should be eliminated because every company should be public? So, in your mind, the stock exchanges should be eliminated because every company should be public? A recovery.gov for private enterprise? link] Ari Herzog You’re kidding, right? A recovery.gov for private enterprise?

Gov 2.0 90

Gov 2.0 Sports Team Web 2.0 90

Social Media Strategery

MAY 6, 2010

While there’s no shortage of resources for how to measure the ROI of social media, but unlike commercial companies, our government doesn’t use social media to make money or to sell products. I want to buy XX, Original I hesitate to select which style more better.Hope your unique recommends. support strongly always!

Gov 2.0 72

Gov 2.0 Organization Social Media Forums 72

Social Media Strategery

FEBRUARY 18, 2010

Offer extended hours, offer limited service offices in places like Wal-Mart, allow bill payments in various locations like the utility companies currently do (i.e. Offer extended hours, offer limited service offices in places like Wal-Mart, allow bill payments in various locations like the utility companies currently do (i.e.

Gov 2.0 125

Gov 2.0 Social Media Web 2.0 Wiki 125

Social Media Strategery

MAY 26, 2010

I heard a lot more discussion about how the speakers handled difficult situations, how they worked with legal, and how they got senior leadership buy-in. I want to buy XX, Original I hesitate to select which style more better.Hope your unique recommends. support strongly always! Heroes At the Gov 2.0 Will I See You at the Gov 2.0

Gov 2.0 91

Gov 2.0 Fashion Web 2.0 Committee 91

Social Media Strategery

MARCH 8, 2011

If a new feature is riddled with bugs, you can’t just toe the company line and say it’s great – you have to be able to offer your honest, unbiased opinion. After all, you’re the advocate for the community, not a mouthpiece for the development team.

Communities 137

Communities Wiki Yammer Forums 137

Social Media Strategery

JANUARY 27, 2010

I want to buy XX, Original I hesitate to select which style more better.Hope your unique recommends. Maybe Coach Wristlet is the style, quality of stitching, or the softness of the leather that the company is renown for. [link] cheap nikeshox I like it, very good I like it, very good, Particularly in the Authority pages.

Gov 2.0 86

Gov 2.0 Web 2.0 Wiki Forums 86

Social Media Strategery

SEPTEMBER 18, 2008

bwe08 101 bah best practices blog boozallen booz allen buy-in change management communications community conference DC DHS E20 education enterprise 2.0 In short, I really annoyed a bunch of people for a long time! Managing Your Time While Managing Your Social Media My Gov 2.0 Heroes At the Gov 2.0 Will I See You at the Gov 2.0

Gov 2.0 50

Gov 2.0 Organization Social Media Wiki 50

Social Media Strategery

SEPTEMBER 18, 2008

bwe08 101 bah best practices blog boozallen booz allen buy-in change management communications community conference DC DHS E20 education enterprise 2.0 In short, I really annoyed a bunch of people for a long time! Managing Your Time While Managing Your Social Media My Gov 2.0 Heroes At the Gov 2.0 Will I See You at the Gov 2.0

Gov 2.0 50

Gov 2.0 Organization Social Media Wiki 50

Social Media Strategery

NOVEMBER 13, 2009

DO be ready to walk me through the steps you might take if I told you that I the CEO of a company and I wanted to start a blog. bwe08 101 bah best practices blog boozallen booz allen buy-in change management communications community conference DC DHS E20 education enterprise 2.0 Just be you and be authentic. Heroes At the Gov 2.0

Gov 2.0 80

Gov 2.0 Conference Web 2.0 Wiki 80

Social Media Strategery

OCTOBER 19, 2008

Get Leadership Buy-in – Find someone, anyone, above you who can be your advocate. Start small by getting that person to buy in to what you’re trying to do. why a blog might be more effective than facebook for some companies). From there, branch out and start briefing other leaders on what you want to do.

Gov 2.0 69

Gov 2.0 Organization Social Media Transportation 69

Social Media Strategery

OCTOBER 6, 2008

Development Social Media Wanted: People Who “Know&# Social Media and Communications Tue, Oct 7, 2008 Enterprise 2.0 , Social Media My company, Booz Allen Hamilton , is actively hiring consultants who “get&# social media. Home About Me Speaking Legal-ese My Team Gov 2.0 Government 2.0 Miscellaneous Personal Prof.

Gov 2.0 50

Gov 2.0 Social Media Web 2.0 Consultant 50

Social Media Strategery

APRIL 26, 2009

[link] Emma Dozier I suspect that the 1995 experts are keepin’ quiet now and know better than to buy in to the hype – or are they? link] Emma Dozier I suspect that the 1995 experts are keepin’ quiet now and know better than to buy in to the hype – or are they? Where are they? Thanks, Steve. Heroes At the Gov 2.0

Gov 2.0 93

Gov 2.0 Social Media Conference Social Networking 93

Social Media Strategery

FEBRUARY 1, 2009

buy-in , executives , scary , senior This post was written by: sradick - who has written 82 posts on Social Media Strategery. Imagine what their fears will be and address those, but most importantly show how the company’s (or in my case, the association’s) work can be enhanced by that new tool/platform/effort.

Gov 2.0 56

Gov 2.0 Social Media Web 2.0 How To 56

Social Media Strategery

JUNE 21, 2009

Depending upon the level of executive sponsorship and participation – some companies will unfortunately take a long time to adopt social media and miss out on the benefits it represents today. Culture is important, but if we wait for companies to “become social&# before we introduce social tools, we’re just wasting time.

Gov 2.0 117

Gov 2.0 Social Media Wiki Collaboration 117

Social Media Strategery

AUGUST 8, 2010

We talk often about what department should lead social media, how to get leadership buy-in for social media, or what technology should be used, and while those are important discussions to have, you should be focused on identifying WHO should be leading the social media initiatives. Who runs your SM accounts? Train and educate them.

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Social Media Strategery

AUGUST 26, 2010

Unfortunately, IT departments at large companies and government agencies are too often doing the equivalent of developing Android apps at work and using the iPhone at home. bwe08 101 bah best practices blog boozallen booz allen buy-in change management communications community conference DC DHS E20 education enterprise 2.0

Gov 2.0 117

Gov 2.0 Tools Wiki Sharepoint 117

Social Media Strategery

AUGUST 18, 2010

Company promotions and advertisements were broadcast through television, magazines, billboards and the occasional internet banner. Employers do not want to hire a person whose Twitter or Facebook page could make their company look bad. Looking back ten years ago, the thought of social media didn’t even exist. Heroes At the Gov 2.0

Education 135

Education Social Media Gov 2.0 Class 135

Social Media Strategery

NOVEMBER 20, 2009

&# Their response ranged from the dismissive – “why would we have a class on learning to Twitter – only old people use it anyway?&# – to the inquisitive – “it’d be great if we could learn more about how these tools are being used by companies so we’d know before we got hired.&#

Education 88

Education Gov 2.0 Class Web 2.0 88

Social Media Strategery

FEBRUARY 25, 2008

Two months ago, my company officially deployed a platform of social media applications behind our firewall, including tools like blogs, forums, a wiki, social bookmarking, and social networking. Much of my writing will dive deeper into this area – how and why is our government using social media internally? Heroes At the Gov 2.0

Gov 2.0 50

Gov 2.0 WordPress Resources Wiki 50

Social Media Strategery

DECEMBER 13, 2008

My company has clients across the federal government, and I could get a meeting with pretty much any of them just by saying that I lead our social media practice and I’d like to discuss how their organization could take advantage of social media. Like I can do a prototype and show it brought value to the company, as it takes time.

Gov 2.0 93

Gov 2.0 Web 2.0 Wiki Policies 93

Social Media Strategery

SEPTEMBER 30, 2008

Because building and maintaing a large enterprise-wide wiki like Intellipedia or the wiki available behind my company firewall, is a LOT of hard work. bwe08 101 bah best practices blog boozallen booz allen buy-in change management communications community conference DC DHS E20 education enterprise 2.0 And why is that, you ask?

Gov 2.0 50

Gov 2.0 Wiki Wikipedia Web 2.0 50

Social Media Strategery

JANUARY 17, 2009

Use you as an example – you’ve made some really good traction at your company with what you’ve actually accomplished, not with what your title is. Use you as an example – you’ve made some really good traction at your company with what you’ve actually accomplished, not with what your title is.

Gov 2.0 93

Gov 2.0 Social Media Wiki Technorati 93

Social Media Strategery

DECEMBER 30, 2008

Proactively reach out to more senior leaders in my organization to teach them about social media – One of the biggest challenges that I’ve had in gaining buy-in for our internal social media efforts is that senior leaders often don’t understand how a blog will help them in their day to day life. Heroes At the Gov 2.0

Gov 2.0 77

Gov 2.0 Social Media Web 2.0 Wiki 77

Social Media Strategery

MARCH 23, 2010

Then yesterday, I came across this post by Rick Alcantara, “ Who Should Control Social Media Within a Company? ,&# and I couldn’t help thinking that we’re asking the wrong question. The first answer that came to mind was “well, no one should own it, but there are a lot of people who need to be involved in owning it.&#

Social Media 122

Social Media Gov 2.0 Committee Collaboration 122

Social Media Strategery

OCTOBER 27, 2009

Get to know your companies strengths and weaknesses, and be honest about them. Recently,I found an excellent online store, the [link] are completely various, good quality and cheap price,it’s worth buying! Recently,I found an excellent online store, the [link] are completely various, good quality and cheap price,it’s worth buying!

Gov 2.0 94

Gov 2.0 Consultant Social Media How To 94

Social Media Strategery

OCTOBER 12, 2008

The first thing that I have to tell them is that just because another organization, company, or agency implemented blogs or wikis or whatever else, they won’t necessarily see the same results, especially if they compare themselves to case studies in the private sector. link] What Makes Government 2.0 Different from Enterprise 2.0?

Gov 2.0 76

Gov 2.0 Wiki Policies Consultant 76

Social Media Strategery

JANUARY 26, 2009

Now, anytime anyone in my company searches the terms “social media&# or “Web 2.0″ bwe08 101 bah best practices blog boozallen booz allen buy-in change management communications community conference DC DHS E20 education enterprise 2.0 ″ or “blog&# on our Intranet, my name pops up. Heroes At the Gov 2.0

Gov 2.0 56

Gov 2.0 Social Media Web 2.0 Wiki 56

Social Media Strategery

DECEMBER 22, 2008

list of each team’s contact info on company intranet) would give people a taste of collaboration and encourage other small steps. list of each team’s contact info on company intranet) would give people a taste of collaboration and encourage other small steps. Managing Your Time While Managing Your Social Media My Gov 2.0

Gov 2.0 62

Gov 2.0 Social Media Wiki Web 2.0 62