Small Business Mavericks

JUNE 18, 2012

There are still a lot of small businesses, search engine optimization companies , and Internet marketers who believe the best way to create content is to come up with a keyword and write stream of consciousness copy about it in hopes that your search engine rankings will get better. For instance, let’s say you run an insurance company.

Insurance 98

Insurance Content Small Business Engineering 98

Small Business Mavericks

APRIL 23, 2011

While it’s technically true that groceries are something that everyone has to buy, it’s also true that they have plenty of choices in where to get their groceries. It’s about positioning your company above the competition. They don’t have to get them from one place over another.

Marketing 173

Marketing Case Study Press Release Small Business 173

Small Business Mavericks

OCTOBER 2, 2015

You may find it surprising that there are still folks link building like it’s 2010, but I was recently approached by a company that wanted me to write a 200-300 word blog post on why their real estate product was a good buy. And I was supposed to link back to their website. The pay was good, but there was one problem.

Real Estate 70

Real Estate Small Business Sites Buy 70

Small Business Mavericks

FEBRUARY 14, 2011

Penney getting caught buying links. Penney directed SearchDex to buy links, in which case, both companies are at fault. Don’t think the company’s silence means that J.C. Facebook Changes Page Layout Features » Is SearchDex A Scapegoat? Two possibilities exist here. Either J.C. Penney is right.

Small Business 79

Small Business Case Study Retail Press Release 79

Small Business Mavericks

JUNE 12, 2014

In the old days, the customer was fairly passive until your marketing got them motivated to go out and buy. Survey respondents expect instant contact with companies (ie. chat) — does your company do that? She says that instead of content finding the customer, today’s customer finds the content. I like what Ms.

Marketing 87

Marketing Mobile Small Business Survey 87

Small Business Mavericks

JULY 3, 2011

A better strategy is to plan your content marketing so that all levels of your content work together for the good of your customers and your company. The ultimate goal is to get your audience to buy something. But that’s kind of like wishing in a well. So how do you do that? For instance, Will you have a blog ? Your Sales Funnel.

Content 164

Content Marketing Small Business Newsletter 164

Small Business Mavericks

FEBRUARY 12, 2013

There are still some companies trying to do it like it’s 2005. And you want your old customers to buy new products. Search engine optimization has changed a lot over the years. That is, their main aim is to acquire as many links as possible. I don’t think that’s the best approach in 2013.

SEO 93

SEO Marketing Engineering Buy 93

Small Business Mavericks

MARCH 13, 2013

For instance, if you buy and sell houses, putting a turnip on your header might confuse people. You also want your branding elements to be consistent company-wide. Putting your business name on the image isn’t enough. The graphic or image you use in the header should illustrate as well what your business’s specialty is.

Small Business 98

Small Business Brands Buy Sites 98

Small Business Mavericks

APRIL 21, 2011

It’s the best search engine marketing money can buy. Press releases – Write and publish a press release online every time your company does something remarkable. Make sure it is optimized to receive search engine traffic. Start a blog – Search engines like consistent fresh content. Update your blog daily.

Small Business 161

Small Business Press Release Social Bookmarking How To 161

Small Business Mavericks

JUNE 24, 2015

Then they start looking for the best place to buy the product or service. The sales funnel is simply a way to visualize how customers interact with your company from the lead generation process to the final closing question. They do product research, read reviews, and narrow down their choices by finding what they need online.

Diagrams 70

Diagrams Process Consultant System 70

Small Business Mavericks

APRIL 18, 2012

There are a lot of companies that have gone out of their way to virtually buy ‘likes’ – that is, they offer special discounts, prizes, or have giveaways in exchange for gifts. The more the merrier since you can start to target many of them indirectly. Facebook has tools that you can use to extend your reach.

Tools 87

Tools Discount RSS YouTube 87

Small Business Mavericks

APRIL 28, 2011

So I suppose they had the money to buy the struggling social bookmarking website. They’ve already been a big part of two other Internet companies that achieved superstar status – PayPal and YouTube. Do the names Chad Hurley and Steve Chen mean anything? How about YouTube? a long, long time ago.

Delicious 156

Delicious Yahoo Social Bookmarking Case Study 156

Small Business Mavericks

OCTOBER 5, 2011

Regardless of what these two greeting card companies may say, as early as December 2007, The New York Times claimed sending e-cards was gaining ground with businesses. The percentage of consumers buying greeting cards for Christmas fell from 77% in 2005 to 73% in 2007 and to 62% in 2009, according to the Stevens, Pa., The article says.

Retail 98

Retail Training Report Buy 98

Small Business Mavericks

JUNE 2, 2014

Running an AdWords campaign but not managing it is like buying a treadmill and not using it — it’s not the treadmill’s fault if you don’t see results. Moral: Paid Search and Organic Search require strategy and management by someone who knows what they are doing with a proven track record of non-spammy tactics.

Adwords 93

Adwords Paid Search Small Business Google 93

Small Business Mavericks

FEBRUARY 27, 2011

The idea is for your customer to scan a “barcode&# -like image with their cell phone and immediately be taken to your web page to download something, sign up for your newsletter marketing list, or to buy something. Right now, there are just a few companies using it successfully. What can you do with a QR code?

Small Business 117

Small Business Case Study Press Release Mobile 117

Small Business Mavericks

MARCH 2, 2015

Those things depend on more than viral content — the way the site is set up determines who stays and who buys. Most of us didn’t care enough to find out how to buy that dress because all we wanted to do was convince other people we were right about the color.

Buy 70

Buy Sites Questions Marketing 70

Small Business Mavericks

NOVEMBER 28, 2011

Just as Hallmark created days for greeting card sales, the candy makers created days to make more candy sales, and the Easter Bunny is in cahoots with Santa Claus and the credit card companies to keep you busy twice a year. We all love a good conspiracy theory. Maybe it’s true. OK, and partly because online retailers want your money.

Retail 70

Retail Buy Company Small Business 70