Sherrilynne Starkie

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What is Earned Media?

Sherrilynne Starkie

Companies and brands that had previously dropped PR to focus just on content marketing are once again waking up to the incredible power of positive media coverage. This means that getting media coverage for your brand, company, product or service is once again becoming an essential part of the marketing mix. What is Earned Media?

Fashion 409
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Reader Competition: Seven Elements of Business Development

Sherrilynne Starkie

Now is your chance to win a copy of the newly released business book: How Clients Buy: A Practical Guide to Business Development For Consulting And Professional Services. They buy on reputation, relationships and referral. How is your company prepared to act?”. Is the company (or division or unit) big enough to afford you?

Retail 187
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New report resurrects AVE measurement for influencer campaigns

Sherrilynne Starkie

More often than not, clients didn’t buy it. That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media. They still don’t.

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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Companies often call a consultant in because social media is not working. Facebook, Pinterest and Instagram, for example, all have features that allow people to buy directly. LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. Here’s a look at what they bring to a job.

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Top Five: social networks push new shopping features

Sherrilynne Starkie

And once you've asked for one and applied for the job, you're 4X more likely to hear back from a recruiter at that company. Most of Pinterest’s content is business related as users share products they might be interested in buying some day. Nearly 50 per cent of recruiters say referrals are the leading source of quality hires.

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Zuck’s facts about Facebook

Sherrilynne Starkie

Customers stop buying. And until Mark Zuckerberg offers Facebook’s billions of users a genuine Mea Culpa, the company remains in big trouble. Often when someone has a PR problem, they call people like me to help them fix it. More often than not, somebody has done something bad and has been found out. The media are reporting on it.

Facebook 170
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Top Five: Google and women led businesses

Sherrilynne Starkie

Facebook, along with Instagram, now controls 74 per cent of the digital video campaign market according to a survey by Clinch, a video ad technology company. Is your company women led? I've already used the attributes feature to adjust my own company's Google listing on Maps and Search. Google now lets the world know that.

Google 123