Josh S Peters

FEBRUARY 22, 2013

Brands seek to engage their fans, friends and followers; some even go so far as to buy fans. The strategy of becoming a more social company is clearly working; 87% of people report Liking or friending a brand on Facebook. They want people to “Like” them on Facebook or follow them on Twitter.

Statistics 159

Statistics ROI API Analysis 159

Josh S Peters

NOVEMBER 30, 2009

The goal is to associate the company with it’s services and offerings. People are often weary of materials coming directly from the company so if you have any 3rd party reviews you can link to and share that is ideal. Tell them and show them how it solves their problem and have a link to buy in your call to action.

Campaign 113

Campaign Social Media Brands Marketing 113

Josh S Peters

JANUARY 7, 2013

When first wading into social media, brands tend to only play in the bottom 1 or 2 sections, but as progress is shown and the company and marketers get more familiar with it they begin adding the other layers on. The pyramid above is layered from what social media is the most effective at to what it’s less effective at.

SEO 170

SEO Wiki Engineering Social Media 170

Josh S Peters

SEPTEMBER 18, 2009

Acquisition / Lead Generation – These types of campaigns are used to gather information (like email addresses, profiles, home addresses, etc) with the goal of winding up with a list of people who are most likely to buy from you. Brand – Here the goal is to associate the company with it’s services and offerings.

ROI 100

ROI CPA Campaign Buy 100

Josh S Peters

OCTOBER 4, 2011

Good customer service and a caring company could have taken care of it without it ever being more than a blip on the web. Sacrifice the price of buying just one brand new, multi-million dollar planes and direct that money to your customer service. We all remember the United Breaks Guitars fiasco right? It will pay off in the long run.

Airlines 172

Airlines Comparison System Travel 172

Josh S Peters

APRIL 22, 2010

SEO, SEM (PPC), social media, email, media buys, content marketing, networking, etc. A good internet marketer will be on top of the companies SEO and know how it plays into social media, content creation, and PPC. Skilled internet marketers will know how optimized landing pages help conversion for PPC and media buys.

Marketing 113

Marketing Press Release Skills Lijit 113

Josh S Peters

NOVEMBER 23, 2009

This is often used by established companies (like Chevy with their eco campaign, or the GAP ) to keep themselves fresh in peoples minds and assist with their ongoing bid to stay relevant in the current culture. Some of which not only compile online info about your company, but do sentiment analysis as well.

Campaign 105

Campaign Social Media Radian6 Disqus 105

Josh S Peters

NOVEMBER 18, 2009

A Lead generation and acquisition is any campaigns used to gather information (like email addresses, profiles, mailing addresses, etc) with the goal of getting a list of people who are likely to buy from you. It’s best place to find people who are passionate about your brand, best resource for this is often within your own company.

Social Media 113

Social Media ROI Newsletter Campaign 113

Josh S Peters

JUNE 15, 2011

Which means it’s good so go buy it now! With his book, Social Media ROI (aff), Olivier Blanchard makes the case for social media a sa company wide initiative and then follows up that case with examples, case studies, frameworks, and measurement tips. This is much more about about the strategies, best practices, and planning.

ROI 153

ROI Social Media Review Case Study 153

Josh S Peters

JUNE 15, 2011

Which means it’s good so go buy it now! With his book, Social Media ROI (aff), Olivier Blanchard makes the case for social media a sa company wide initiative and then follows up that case with examples, case studies, frameworks, and measurement tips. This is much more about about the strategies, best practices, and planning.

ROI 105

ROI Social Media Review Case Study 105

Josh S Peters

AUGUST 17, 2009

Brand Addiction by NeoGaboX In order for people to want to buy from you they need to know who you are. Consumers often build a relationship (mental or physical) with brands that they are aware of and are more likely to try new products or buy from a brand they know or are familiar with. They need to be aware of your brand.

Brands 148

Brands Widget Disqus Buy 148