Jeff Esposito

JANUARY 5, 2012

Best Buy Manager Dismisses Best Buy Twitter Customer Service, Says “It Could Be Anybody” – this is a perfect example of how companies should make sure their policies in a public and social space (especially if you advertise one on TV) to the yeoman employees.

Library 30

Library News Social CRM Policies 30

Jeff Esposito

OCTOBER 28, 2011

Twitter Users Following Brands: 50% More Likely To Buy, 60% More Likely To Recommend – if you have read this blog with any frequency, you know I love stats. Be safe this weekend and don’t take any candy from strangers. With that said, here’s my treat to you, this week’s Five for Friday.

Sentiment 31

Sentiment Case Study Analysis Buy 31

Jeff Esposito

JULY 30, 2012

You probably think that everyone in your company should be jumping on the social bandwagon with the same enthusiasm. Chances are you have been THAT guy at least once within the walls of your company. After a few wins, getting buy in for testing might come a little easier. So how can you change this?

Team 44

Team Buy Resources Examples 44

Jeff Esposito

MAY 23, 2011

Generating company-wide buy-in for your social media program is an important early step in institutionalizing social media. The covert teams and siloed departments that monopolize their company’s social media simply because they planted their flag first in the social land grab are going the way of the dinosaur.

Education 38

Education Meeting Social Media Conference 38

Jeff Esposito

JANUARY 8, 2014

Is it updates from companies (or pages your friends manage) or is it something that ties into your social sphere? or updates from professional groups and companies that I love (Under Armour, Samuel Adams and Jimmy Fund) in my feed. What do you want to see when you come on the platform? Less can be More.

Meme 54

Meme Real Estate MySpace Organization 54

Jeff Esposito

MAY 31, 2011

After setting the groundwork for a social media structure across the company, it is important to set up a roadmap for future success. This will not only help you get all of your ducks in a row, but it will also help the organization see where you envision the company playing and being integrated in the next one to five years.

Team 43

Team Social Media Metrics Training 43

Jeff Esposito

JANUARY 24, 2011

Based on conversations I’ve had with folks who manage social accounts for their companies, it seems like the lemons have rolled into that space as well. Whether it’s lack of funding, staffing, buy-in, time or something else; it seems like there are endless obstacles. Results are more important than excuses.

Buy 34

Buy Project Organization Social Networking 34

Jeff Esposito

NOVEMBER 8, 2010

In theory, as customers migrate more towards social media, companies need to evolve to keep up with them. This includes not only building a community and conversation with customers but also monetizing and measuring the effectiveness of the company’s efforts. So where should companies start?

Lithium 33

Lithium Case Study Forums Conference 33

Jeff Esposito

NOVEMBER 10, 2010

The first stop of the trip was in Orlando where we spent the day in Disney and, in addition to having a blast, saw firsthand why the Walt Disney Company is so successful. With that audience, Disney is able to do something that was banned for companies like Marlboro – they directly market to kids. Live the brand. End on a high-note.

Discount 48

Discount Groups Groups Hosting 48

Jeff Esposito

JUNE 13, 2011

Now, the metrics can be different for each entity within your company, but you need have something that you can measure and benchmark against. For teams owning these two functions for your company, a good way to show value to them in the social space is to show how actions on social technologies have increased their subscriber base.

CoTweet 45

CoTweet CoTweet URL Metrics 45

Jeff Esposito

NOVEMBER 5, 2012

= Two” Business Model: When you buy a SMAC! monkey, one will be given to someone with cancer (model to go into action the minute the company can financially sustain it). as a socially conscious for profit company. Yes, there is such a thing as conscious capitalism and I’m a big believer. “SMAC! Like TOMS, SMAC!

Startup 42

Startup Banking Flickr Research 42

Jeff Esposito

NOVEMBER 23, 2010

Now along with the partnership, these companies gained the cache of being innovative in the social space. Like many small companies that offer deals on geolocating networks for check-ins, the Gap had some issues with their maiden check-in campaign. The wall of the event was filled with negative comments.

Applications 30

Applications Education Discount Mobile 30

Jeff Esposito

DECEMBER 17, 2010

I have to buy for a few people, but its booze, so I am not worried. Social Media Marketing: No Overnight Success – This is an interesting read on companies integrating social media into their business as usual or day-to-day operations. Have you finished your Christmas shopping yet? Center and was a blast.

Statistics 30

Statistics Microsoft Social Media Hosting 30

Jeff Esposito

JULY 6, 2010

Now I am not saying that this is a bad thing as social media is the biggest self-promotional soapbox of all time, but rather show some restraint and practice what the companies doing social well are practicing – the soft sell. When I buy something if the salesman is too pushy or not too attentive, I tune them out.

Creative Commons 31

Creative Commons Disqus Price Skills 31

Jeff Esposito

JULY 9, 2010

The email marketing companies started the buying frenzy and other industries have followed suit. How Fast Company Confused Ego with Influence – Now I am not sure if you saw Fast Company’s new campaign, but if you did not, I urge you not to enter. This post offers some thoughts on career choices and if we are settling.

Creative Commons 26

Creative Commons Disqus Influencer Social Media 26

Jeff Esposito

AUGUST 22, 2011

If a reporter fudges something to make a company look good, and help out a PR buddy, they will be called out for it. Then again, if you try to buy off a journalists these days, you might just as easily end up on the wrong end of a vicious tweet or blog post calling shenanigans on your shady dealings.

Press Release 48

Press Release Journal Flickr Report 48

Jeff Esposito

DECEMBER 19, 2011

In 2012, I see companies really focusing on the fruits of their labor in the space. While I anticipate companies really jumping on the measurement train, it doesn’t mean we are going to see industry-wide standards. Institutionalization – many companies have scraped by in social media, building success from a small team.

Social Media 45

Social Media Microsoft Trends Team 45