Akamai Marketing

MARCH 22, 2013

I’ve heard all those reasons and more for why businesses and personal brands buy Twitter followers. ” After I blew coffee all over my computer screen, I suggested to this person that buying Twitter followers could actually DAMAGE their personal brand and do the opposite of what they were hoping to accomplish.

Buy 124

Buy Brands Twitter Communities 124

Akamai Marketing

SEPTEMBER 13, 2011

Audiences complain about your company publicly, maybe on your Facebook page, maybe in a blog (Think: Dell Hell ). Communities add value to brands and companies both in terms of valuation and in terms of increased sales. Audiences can be purchased : Think about buying an email list or a direct mail list. Its easily repeatable.

Communities 174

Communities Creative Commons Buy Advertising 174

Akamai Marketing

JANUARY 15, 2013

Social media requires the planning and respect of your entire company, just as any other marketing and communication initiative. Review your company’s objectives and determine which of those objectives social media can support. Can they support the company’s social mission? Then we can get down to business.

ROI 194

ROI Social Media Policies Creative Commons 194

Akamai Marketing

SEPTEMBER 10, 2013

And it sounds so much easier than say, simply buying an ad. So have mobile phone companies, which is why your obsessed with checking your email on your phone. Today, your tribe, you’re most excited and passionate supporters can be inspired to do your marketing for you. It’s alluring to say the least.

Cost 161

Cost Crowdsourcing Smart Phone Apple 161

Akamai Marketing

APRIL 4, 2011

Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. What I AM suggesting is that you brands and companies give serious consideration to what they have to OFFER the community and what motivates their community to be part of social media at all. What makes your company interesting to them?

Lurker 203

Lurker Klout Policies Consultant 203

Akamai Marketing

NOVEMBER 6, 2012

Tell your customers the pros and cons about how your different products compare, or what they should know when they buy a particular product. . Hubspot recently published that companies with 51-100 webpages generate 47% more traffic than companies with 1-50 pages. It adds to your credibility. Be yourself.

Tips 175

Tips Hubspot Engineering WordPress 175